Wey (marque)

Wey
Product typeAutomotive marque
OwnerGreat Wall Motors
CountryChina
Introduced16 November 2016 (2016-11-16)
MarketsWorldwide
AmbassadorFeng Fuzhi (Wey brand CEO)[1]
Websitewey.com (Chinese)
global.wey.com (English)
Chinese name
Chinese魏牌新能源
Hanyu PinyinWèipái Xīnnéngyuán
Alternative Chinese name
Chinese魏牌
Hanyu PinyinWèipái

Wey (pronounced WAY; stylized in all caps; Chinese: 魏牌; pinyin: Wèipái) is an automotive marque owned by the Chinese automaker Great Wall Motors. Launched in 2016,[2] the brand focused on premium crossovers and SUVs based on Haval models.[3]

History

The marque launched in November 2016 as an "accessible" luxury SUV brand. The name Wey is derived from Great Wall Motor chairman Wei Jianjun's surname.[4]

At the end of 2022, the manufacturer announced its arrival in Germany and France.[5]

In 2024 they announced they brave decision to entering to the mexican market, knowing mexicans use the word "Wey" to refer to any guy in a colloquially or informal manner, and for some people that term may be offensive, and the announcement made different reactions across that country.

Leadership

  • Jens Steingraeber (2016–2018)[6]
  • Wei Jianjun (2018–2021)
  • Zhao Yongpo (2021–2023)[7]
  • Chen Siying (2023–2025)[8][9]
  • Feng Fuzhi (2025–present)[10]

Products

Main article: List of Great Wall Motor vehicles

Current

  • Wey Gaoshan
  • Wey Lanshan
  • Wey Mocha

Upcoming

Discontinued

  • Wey P8, mid-size crossover SUV (2018–2020)
  • Wey Tank 300, compact off-road SUV launched in 2020, and branched off towards the Tank brand as its first model[12]
  • Wey Latte, compact crossover SUV launched in 2021, in replacement for VV5 (2021–2025)
  • Wey Macchiato, compact crossover SUV launched in 2021, in replacement for VV5 (2021–2023)
  • Wey VV5, compact crossover SUV launched in late 2017 (2017–2021)[13]
  • Wey VV6, compact crossover SUV sized between VV7 and VV5, launched in 2018 (2018–2021)[14]
  • Wey VV7 and VV7 GT, mid-size crossover SUV launched in early 2017 (2017–2021)[15]
  • Wey P8
  • Wey Tank 300
  • Wey Latte
  • Wey Macchiato
  • Wey VV5
  • Wey VV6
  • Wey VV7

See also

References

  1. ^ https://autonews.gasgoo.com/articles/market-industry/gwms-wey-announces-brand-renewal-at-auto-guangzhou-2025-70039784
  2. ^ "中文名叫"魏派"，长城全新品牌WEY发布". www.xincheping.com. Retrieved 2021-03-23.
  3. ^ "GWM future vehicles - Wey and Haval". www.just-auto.com. 2021-01-13. Archived from the original on 2021-01-27. Retrieved 2021-03-25.
  4. ^ "Great Wall launches new Wey brand but faces uphill struggle". China Daily. Retrieved 2021-03-25.
  5. ^ Marty, Frédéric (2022-10-17). "Great Wall Motors arrive en France par la grande porte". Auto Infos (in French). Retrieved 2025-06-15.
  6. ^ https://www.motorauthority.com/news/1112854_great-wall-launches-luxury-suv-brand-wey#:~:text=Great%20Wall%20has%20openly%20admitted,his%20philosophy%20of%20accessible%20luxury.&text=Wey%20was%20launched%20in%20China,head%20to%20our%20dedicated%20hub.
  7. ^ https://www.ambarella.com/news/great-wall-motors-introduces-new-wey-mocha-suv-featuring-ambarella-based-ai-vision-system/#:~:text=Great%20Wall%20Motors%20introduces%20new,based%20AI%20vision%20system%20%7C%20Ambarella
  8. ^ https://www.yicaiglobal.com/news/lynk-ex-deputy-sales-gm-joins-great-wall-motor-wey-marque-as-ceo-#:~:text=Lynk's%20Ex%2DDeputy%20Sales%20GM,Lynk%20around%20the%20same%20time.
  9. ^ https://pandaily.com/great-wall-motor-introduces-new-ceo-to-its-wey-brand
  10. ^ https://autonews.gasgoo.com/articles/market-industry/gwms-wey-announces-brand-renewal-at-auto-guangzhou-2025-70039784
  11. ^ Zhao, Xinjie (15 January 2021). "WEY全新SUV定名摩卡". pcauto.com. Retrieved 31 March 2021.
  12. ^ James (10 December 2020). "GWM WEY TANK 300 Goes Off Assembly Line, To be Launched Soon". chinapev.com. Retrieved 31 March 2021.
  13. ^ Costello, Mike (16 May 2018). "2018 Wey VV5 and VV7 quick drives". caradvice.com.au. Retrieved 31 March 2021.
  14. ^ Wang, Joey (6 November 2017). "This Is The New WEY VV6 SUV From China". CarNewsChina.com. Retrieved 31 March 2021.
  15. ^ de Feijter, Tycho (27 April 2017). "WEY VV7 Launched On The Chinese Car Market". carnewschina.com. Retrieved 31 March 2021.
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