AUDI (sub-brand)

AUDI
OwnerSAIC Motor and Audi
Produced bySAIC Volkswagen
CountryChina
Introduced2024
MarketsChina
AmbassadorsFermín Soneira (CEO of the Audi and SAIC Cooperation Project)[1]
Websitehttps://www.saic-audi.cn/audi-e.html

AUDI (Chinese: 奥迪) is a Chinese automobile brand co-owned by Audi and SAIC Motor.

In 2024, SAIC and Audi jointly announced the launch of the AUDI brand. The models under this brand are built upon SAIC's electric vehicle technology, combined with Audi's tuning and design expertise. Its first model, AUDI E5 was launch in the summer 2025.

In Chinese language, AUDI shares the Chinese name "奥迪" with the conventional four-ring Audi brand, though they represent distinct product lines.[2]

Products

Current models

  • AUDI E5 (2025–present) compact station wagon, BEV
  • AUDI E7X (upcoming) mid-size SUV, BEV/EREV

Concept

  • AUDI E (2024)
  • AUDI E SUV (2025)

References

  1. ^ https://www.audi-mediacenter.com/en/press-releases/from-vision-to-reality-new-audi-brand-debuts-its-first-model-the-audi-e5-sportback-16607#:~:text=%E2%80%9CWith%20our%20new%20China%2Donly,Audi%20and%20SAIC%20Cooperation%20Project.
  2. ^ Ho, Lawrence (2024-11-07). "Audi and SAIC debut new brand without four rings logo, first model set to launch summer 2025". CarNewsChina.com. Retrieved 2024-12-30.