WATCH IT (streaming service)
Type of site | OTT platform |
|---|---|
| Available in | Egyptian Arabic English French |
| Founded | 15 March 2019 |
| Headquarters | Cairo, Egypt |
| Country of origin | Egypt |
| Area served | Worldwide |
| Owner | United Media Services |
| Key people | Nashwa Gad (CEO) |
| Industry | |
| Products | |
| Services |
|
| URL | www |
| Registration | Required |
| Current status | Active |
WATCH IT (Egyptian Arabic: واتش إت) is an Egyptian subscription over-the-top, streaming television service developed and operated by the United Media Services.[1] The service launched on 15 March 2019. It is one of the most-watched Arabic streaming services in the Middle East and North Africa.[2][3][4]
The platform offers a wide range of entertainment content, including movies, TV shows, original productions, and sports events. It primarily distributes original and acquired films and television shows from various genres. It is available internationally in multiple languages.[5][6]
History
The platform was launched in 2019 by United Media Services. More than 20 million unique monthly users were reported by the end of Ramadan 2025, and it managed to capture a high market share of VOD viewership in the MENA.[7] The senior management of Watch It consists of Nashwa Gad.[8][9]
Live TV
Live streaming of all United Media Services channels is available on the platform, including Al Hayah TV, CBC, Egyptian Television Network, Mehwar TV, ON E, DMC TV, TeN TV, and Nile Drama are all licensed content from other vendors
See also
References
- ^ "Watch It – En – المتحدة للخدمات الإعلامية". Retrieved 2026-03-09.
- ^ "Consumers turn to subscription-based entertainment models drives WATCH IT success: Gad El Haq - Society - Egypt". Ahram Online. Retrieved 2026-03-09.
- ^ "WATCH IT & Media Hub Unveil the Official Poster for Etnein Gheirna". EgyptToday. 2026-02-05. Retrieved 2026-03-09.
- ^ "The Resilience of Good Content: An Interview with Watch iT VP Moustapha Bekheet". SecneNow. Retrieved 2026-03-09.
- ^ "WATCH IT Unveils Its First International True-Story Original Series Made in Egypt". EgyptToday. 2026-01-23. Retrieved 2026-03-09.
- ^ Al-Youm, Al-Masry (2025-10-27). "Video: WATCH IT drops trailer for Mohamed Salam's 'Natural Disaster' series". Egypt Independent. Retrieved 2026-03-09.
- ^ "منصة Watch it.. محتوى أصلى بمعايير وجودة عالمية.. فيديو". اليوم السابع (in Arabic). 2024-06-26. Retrieved 2026-03-09.
- ^ العريز, سارة صلاح-تصوير كريم عبد (2025-05-11). "نشوى جاد رئيس مجلس إدارة منصة WATCH IT: أشعر بالفخر لإنتاج سلسلة أم الدنيا.. صور". اليوم السابع (in Arabic). Retrieved 2026-03-09.
- ^ رجائي, أبانوب (2022-03-01). "اليوم.. بداية جديدة لمنصة «Watch It»". الوطن (in Arabic). Retrieved 2026-03-09.