Rude!

This article is about the song by Hearts2Hearts. For the song by Magic!, see Rude (song). For other uses, see Rude (disambiguation).

"Rude!"
Single by Hearts2Hearts
Language
  • Korean
  • English
ReleasedFebruary 20, 2026 (2026-02-20)
Studio
  • SM Starlight (Seoul)
  • SM Dorii (Seoul)
  • SM Aube (Seoul)
GenreDance
Length3:20
Label
Composers
  • Sebastian Thott
  • Maya Rose
  • Arineh Karimi
Lyricists
  • Park Tae-won
  • Danke
  • Lee Hyung-seok
Hearts2Hearts singles chronology
"Focus"
(2025) 		"Rude!"
(2026)
Music video
"Rude!" on YouTube
Professional ratings
Review scores
SourceRating
IZM[1]

"Rude!" is a song recorded by South Korean girl group Hearts2Hearts. Written by Sebastian Thott, Maya Rose and Arineh Karimi, it was released by SM Entertainment on February 20, 2026.

Background and release

On February 6, 2026, SM Entertainment announced that Hearts2Hearts would be releasing the single "Rude!" on February 20, 2026.[2] On February 12, a teaser trailer titled "How to Behave When the Heart is Missing" was released.[3] On February 19, the music video teaser was released.[4] The song was released alongside its music video on February 20.[5]

Composition

"Rude!" was written by Park Tae-won, Danke, and Lee Hyung-seok, composed and arranged by Sebastian Thott, with Maya Rose and Arineh Karimi contributing to the composition.[6] It was described as a house-based dance song with lyrics that "expresses the cute rebellion of tomboys who are not bound by established rules".[7]

Commercial performance

"Rude!" debuted at number 129 on South Korea's Circle Digital Chart in the chart issue dated February 15–21, 2026;[8] on its component charts, the song debuted at number three on the Circle Download Chart,[9] and number 131 on the Circle BGM Chart.[10] On the Billboard K-pop Hot 100, the song debuted at number 11 in the chart issue dated March 7, 2026.[11]

In Singapore, the song debuted at number 9 on the RIAS Official Singapore Regional Chart in the chart issue dated February 20–26, 2026.[12] In Indonesia, the song debuted at number 13 on the ASIRI Official Indonesia Chart in the chart issue dated February 20–26, 2026.[13] In Hong Kong, the song debuted at number 19 on the Billboard Hong Kong Songs in the chart issue dated March 7, 2026.[14] In Taiwan, the song debuted at number 11 on the Billboard Taiwan Songs in the chart issue dated March 7, 2026.[15]

In United States, the song debuted at number ten on the Billboard World Digital Song Sales in the chart issue dated March 7, 2026.[16] In New Zealand, the song debuted at number 15 on the RMNZ Hot Singles in the chart issue dated February 27, 2026.[17] Globally, the song debuted at number 80 on the Billboard Global 200 in the chart issue dated March 7, 2026.[18] It also debuted at number 37 on the Billboard Global Excl. US in the chart issue dated March 7, 2026.[19]

Promotion

Hearts2Hearts debuted the song at their first fan meeting titled "Hearts 2 House" on February 21.[20] They subsequently performed the song at four music programs: Mnet's M Countdown on February 26,[21] KBS's Music Bank on February 27,[22] MBC's Show! Music Core on February 28,[23] and SBS's Inkigayo on March 1.[24]

Credits and personnel

Credits adapted from Melon.[6]

Studio

Personnel

  • SM Entertainment – executive producer
  • Hearts2Hearts – vocals
  • Park Tae-won – lyrics
  • Danke – lyrics
  • Lee Hyung-seok – lyrics
  • Sebastian Thott – composition, arrangement
  • Maya Rose – composition, background vocals
  • Arineh Karimi – composition, background vocals
  • Jsong – vocal directing, background vocals
  • Kriz – vocal directing
  • Jeong Yoo-ra – recording, digital editing
  • Jeong Jae-won – recording
  • Kim Hyo-joon – recording
  • Kang Eun-ji – digital editing, engineered for mix
  • Nam Koong-jin – mixing
  • Koo Jong-pil – mixing in Dolby Atmos
  • Joe LaPorta – mastering

Accolades

Music program awards for "Rude!"
Program Date Ref.
M Countdown March 5, 2026 [25]
March 19, 2026 [26]
Show! Music Core March 14, 2026 [27]

Charts

Release history

Release history for "Rude!"
Region Date Format Version Label
Various February 20, 2026
Original
March 18, 2026 Japanese

References

  1. ^ Shin, Dong-gyu (March 4, 2026). "Rude!". IZM. Archived from the original on March 4, 2026. Retrieved March 4, 2026.
  2. ^ Hwang, Mi-hyeon (February 6, 2026). 하츠투하츠, 20일 싱글 컴백...발랄·세련 이후 콘셉트는 [Hearts2Hearts, Single comeback on the 20th...The concept is youthful and sophisticated] (in Korean). News1. Archived from the original on March 3, 2026. Retrieved February 12, 2026 – via Naver.
  3. ^ Im, Min-ji (February 13, 2026). 하츠투하츠, 신곡 'RUDE!'로 컴백..당돌한 여덟 말광량이들 [Hearts2Hearts Makes a Comeback with New Song "RUDE!"...Eight Bold and Bold Singers] (in Korean). Herald Pop. Archived from the original on March 3, 2026. Retrieved March 3, 2026 – via Naver.
  4. ^ Kim, Seung-kim (February 19, 2026). '컴백 D-1' 하츠투하츠, 신곡 '루드!' MV 티저 오늘(19일) 공개 [Hearts2Hearts, one day before their comeback, releases the MV teaser for their new song "Rude!" today (the 19th)] (in Korean). Sports Donga. Archived from the original on March 3, 2026. Retrieved March 3, 2026 – via Naver.
  5. ^ Kang, Da-yoon (February 20, 2026). 당돌함 품은 하츠투하츠, 오늘(20일) 컴백...새 싱글 '루드!' 공개 [Hearts2Hearts, embracing their boldness, makes a comeback today (the 20th) with the release of their new single, "Rude!"] (in Korean). My Daily. Archived from the original on March 3, 2026. Retrieved March 3, 2026 – via Naver.
  6. ^ a b "Rude!" (in Korean). Kakao Entertainment. SM Entertainment. Archived from the original on February 23, 2026. Retrieved March 3, 2026 – via Melon.
  7. ^ Choi, Yoon-na (February 18, 2026). 하츠투하츠, 첫 팬미팅서 신곡 'RUDE!' 무대 최초 공개 [Hearts2Hearts will perform their new song "RUDE!" for the first time at their first fan meeting] (in Korean). Sports Donga. Archived from the original on March 3, 2026. Retrieved March 3, 2026 – via Naver.
  8. ^ "Circle Digital Chart – Week 8 of 2026". Circle Chart (in Korean). February 15–21, 2026. Archived from the original on March 3, 2026. Retrieved March 3, 2026.
  9. ^ "Circle Download Chart – Week 8 of 2026". Circle Chart (in Korean). February 15–21, 2026. Archived from the original on March 3, 2026. Retrieved March 3, 2026.
  10. ^ "Circle Streaming Chart – Week 8 of 2026". Circle Chart (in Korean). February 15–21, 2026. Archived from the original on March 3, 2026. Retrieved March 3, 2026.
  11. ^ "Billboard K-pop Hot 100". Billboard Korea. Archived from the original on March 3, 2026. Retrieved March 3, 2026.
  12. ^ "The Official Singapore Charts – Week 9 (February 20–26, 2026)". RIAS. February 20–26, 2026. Archived from the original on March 3, 2026. Retrieved March 3, 2026.
  13. ^ a b "The Official Indonesia Chart – February 20–26, 2026". Official Southeast Asia Charts. February 20–26, 2026. Archived from the original on March 3, 2026. Retrieved March 3, 2026.
  14. ^ "Billboard Hong Kong Songs – Week of March 7, 2026". Billboard. Archived from the original on March 3, 2026. Retrieved March 3, 2026.
  15. ^ "Billboard Taiwan Songs – Week of March 7, 2026". Billboard. Archived from the original on March 3, 2026. Retrieved March 3, 2026.
  16. ^ a b "Billboard World Digital Song Sales – Week of March 7, 2026". Billboard. Archived from the original on March 3, 2026. Retrieved March 3, 2026.
  17. ^ a b "Hot 40 Singles". Recorded Music NZ. February 27, 2026. Archived from the original on March 3, 2026. Retrieved March 3, 2026.
  18. ^ "Billboard Global 200 – Week of March 7, 2026". Billboard. Archived from the original on March 3, 2026. Retrieved March 3, 2026.
  19. ^ "Billboard Global Excl. US – Week of March 7, 2026". Billboard. Archived from the original on March 3, 2026. Retrieved March 3, 2026.
  20. ^ Park, Yang-soo (February 21, 2026). 하츠투하츠 당돌하고 러블리한 말괄량이로 컴백, 오늘부터 이틀간 첫 팬미팅 [Hearts2Hearts returns as a cheeky and lovely tomboy, holding its first fan meeting for two days starting today] (in Korean). Newsen. Archived from the original on March 3, 2026. Retrieved March 3, 2026 – via Naver.
  21. ^ Jeong, Hyo-kyung (February 26, 2026). 하츠투하츠, 'RUDE!'로 최고 기록 경신...본격 행보 나선다 [Hearts2Hearts breaks record with "RUDE!" and begins full-scale campaign] (in Korean). MHN Sports. Archived from the original on March 3, 2026. Retrieved March 3, 2026 – via Naver.
  22. ^ [뮤직뱅크] 하츠투하츠, 귀여운 반항 러블리한 말광량이 매력 '루드' [[Music Bank] Hearts2Hearts, cute, rebellious, and lovely, with a charming "Rude"] (in Korean). KBS Entertainment News. February 27, 2026. Archived from the original on March 3, 2026. Retrieved March 3, 2026 – via Naver.
  23. ^ Jeong, Ye-won (February 28, 2026). 아이브, '뱅뱅'으로 '쇼! 음악중심' 1위 [TV캡처] [Ive wins first place on 'Show! Music Core' with 'Bang Bang' [TV capture]]. Sports Today (in Korean). Archived from the original on March 3, 2026. Retrieved March 3, 2026.
  24. ^ Kim, Tae-hyung (March 1, 2026). '인기가요' 아이브, '뱅뱅'으로 1위...음방 4관왕 달성 "너무 행복해" [TV캡처] [Ive wins first place on 'Inkigayo' with 'Bang Bang'...Achieves four music show crowns, saying, "I'm so happy" [TV capture]]. Sports Today (in Korean). Archived from the original on March 3, 2026. Retrieved March 3, 2026.
  25. ^ Kim, Min-ji (March 6, 2026). 상승세 제대로 탄 하츠투하츠, '루드!'로 '엠카' 1위 등극 [Hearts2Hearts, riding high on the rise, tops "M Countdown" with "Rude!"] (in Korean). News1. Archived from the original on March 6, 2026. Retrieved March 6, 2026 – via Naver.
  26. ^ Kim, Hyo-jin (March 19, 2026). 하츠투하츠 'RUDE!', '엠카운트다운' 1위…음악방송 3관왕 달성 [Hearts2Hearts 'RUDE!', 'M Countdown' No. 1... Achieved 3 music show awards]. Top Star News (in Korean). Archived from the original on March 19, 2026. Retrieved March 19, 2026.
  27. ^ Kim, Tae-hyung (March 14, 2026). '쇼! 음악중심' 하츠투하츠, '루드!'로 1위 "하츄들 사랑해" [TV캡처] ['Show! Music Core' Hearts2Hearts, 'Rude!' 1st place with "I love Hachus" [TV capture]]. Sports Today (in Korean). Archived from the original on March 14, 2026. Retrieved March 14, 2026 – via Naver.
  28. ^ "TME Korean Chart – Issue 7, 2026" (in Chinese). Tencent Music. Retrieved March 5, 2026.
  29. ^ "Billboard Global 200 – Week of March 14, 2026". Billboard. Retrieved March 11, 2026.
  30. ^ "Hong Kong Songs: Week of March 21, 2026". Billboard. Retrieved March 20, 2026.
  31. ^ "Billboard Japan Hot 100: Week of March 11, 2026". Billboard Japan. Retrieved March 11, 2026.
  32. ^ "The Official Singapore Charts Week 11 (6 - 12 Mar 2026)". RIAS. Archived from the original on March 17, 2026. Retrieved March 17, 2026.
  33. ^ "Circle Digital Chart – Week 11 of 2026". Circle Chart (in Korean). March 8–14, 2026. Retrieved March 19, 2026.
  34. ^ "Billboard Korea Hot 100: Week of March 21, 2026". Billboard. Retrieved March 18, 2026.
  35. ^ "Taiwan Songs: Week of March 21, 2026". Billboard. Retrieved March 20, 2026.
  36. ^ "Digital Chart – February 2026". Circle Chart (in Korean). Retrieved March 12, 2026.
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