Mattel Brick Shop
| Other names | Brick Shop |
|---|---|
| Type | Construction sets |
| Company | Mattel |
| Availability | 2025–present |
Mattel Brick Shop is a brand of construction sets produced by Mattel.[1][2] The product line was first released in 2025, and has been described as a competitor to Lego.[3][4]
Release
The product line was first revealed at the Nuremberg International Toy Fair in February 2025. Seven sets were released initially, which were based on Mattel's Hot Wheels toy line.[3][5] In early 2026, collaborations with several more car companies were announced.[6]
See also
References
- ^ Gauthier, Michael (2025-05-02). "Mattel's Brick Shop Wants To Beat Lego At Its Own Game | Carscoops". Carscoops. Archived from the original on 2025-12-16. Retrieved 2026-02-05.
- ^ McAleer, Brendan (2025-12-23). "Hot Wheels' New Mattel Brick Shop Takes on Lego's Model Cars". Hagerty Media. Retrieved 2026-02-05.
- ^ a b Watson, Cole. "FEATURE: The competition is building". Retrieved 2026-02-05.
- ^ Gold, Aaron (2025-05-05). "Mattel's Brick Shop Is Trying to Get You to L'ego Your Lego Cars". MotorTrend. Retrieved 2026-02-06.
- ^ "Mattel takes aim at Lego with brick-based building brand | Retail Dive". www.retaildive.com. Retrieved 2026-02-06.
- ^ "Top Toy Launches Unveiled at Spielwarenmesse 2026". License Global. Retrieved 2026-02-05.