Lego Studios

Lego Studios
SubjectFilmmaking
Licensed fromThe Lego Group
Steven Spielberg
Universal Pictures
Sony Pictures
Availability2000–2003
Total sets55[1]

Lego Studios was a product line released by Lego in 2000 that allowed people to create their own movies. The main set came with a camera and software. Such videos are now known as brickfilms.

History

The theme began with the MovieMaker set in October 2000. The set, featuring Steven Spielberg, came with a Lego-compatible camera After making $10 million in sales that year, it was released internationally, with more sets releasing the following year.[2][3] Sets for Jurassic Park III and Spider-Man were released in 2001 and 2002, respectively.[4][5]

The 2013 book Brick by Brick: How Lego Rewrote the Rules of Innovation reports that although the theme did well in the United States, the international release was deemed a flop and sets were often discounted by retailers due to poor sales.[2]

Awards and nominations

During the 2000 TOTY Awards hosted by the Toy Association, the Steven Spielberg MovieMaker Set was awarded both Toy of the Year and Innovative Toy of the Year.[6]

References

  1. ^ a b Robertson, David; Breen, Bill (2013). Brick by Brick: How Lego Rewrote the Rules of Innovation. Crown Publishing Group. pp. 76–78. ISBN 9780307951601.
  2. ^ Martin (2019-03-29). "LEGO Studios: Misfires LEGO Has Made". Firestar Toys. Retrieved 2026-02-14.
  3. ^ Parham, Lee (2023-09-12). "The History of Jurassic Park in LEGO". Den of Geek. Retrieved 2026-02-14.
  4. ^ "LEGO Studios | Spider-Man". Brickset.com. Retrieved 2026-02-14.
  5. ^ "2000 TOTY Winners". The Toy Association. Retrieved 2021-07-01.