Breville Group

"Sage Appliances" redirects here. For other uses, see Sage (disambiguation).
For the unrelated British home appliance brand 'Breville', see Newell Brands.

Breville Group Limited
Company typePublic
IndustryHome appliances
FoundedJanuary 11, 1932 (1932-01-11)
HeadquartersAlexandria, New South Wales, Australia
Area served
Worldwide
Key people
Jim Clayton (CEO)
Revenue A$1.48 billion (2023)[1]
A$172.02 million (2023)[1]
A$110.21 million (2023)[1]
Total assets A$1.37 billion (2023)[1]
Total equity A$769.66 million (2023)[1]
Websitebrevillegroup.com

Breville Group Limited, or simply Breville, is an Australian multinational manufacturer and marketer of home appliances, headquartered in Alexandria, New South Wales, Australia. The company's brands include Breville, Sage, Kambrook, Baratza, and Lelit.[2] Breville markets its products worldwide using its namesake Breville brand, except in Europe, where the Sage brand is used.[3] Breville is best known for its home appliances.[4]

History

Breville

The company was established in 1932, by Bill O’Brien and Harry Norville, who combined their two surnames to form the company name. The company originally manufactured radios. During World War II, it made mine detectors. By 1953, the radio business had been taken over by A.W. Jackson Industries Pty. Ltd., which manufactured radiograms and, later, television sets under the Breville brand.[5] In the 1960s, Breville turned its attention to manufacturing kitchen appliances.[6]

The O'Brien family continued developing the Breville business for three generations. In 1974, Breville released the toasted sandwich maker, making the Breville brand a household name in Australia. Soon after this, the Breville toasted sandwich maker was launched in New Zealand and the United Kingdom, where it was met with similar success.[7]

Breville has been listed on the Australian Securities Exchange since 1999.[8]

Housewares International Limited

The company was founded in 1957 as Housewares International Limited, and imported homeware products.[9] In 2001, Housewares International bought the Breville companies in Australia, New Zealand and Hong Kong.

Breville Group Limited

In 2008, Housewares International Limited officially changed its name to the Breville Group Limited.[9] The Breville Group Limited also owns the Kambrook and Sage brands.[10] It markets most of its product under the Sage brand in the UK and Europe, since the Breville brand is owned by the unrelated Newell Brands company in the UK.

References

  1. ^ a b c d e "Breville Group Limited Annual Report 2023" (PDF). Breville Group Limited. Retrieved 28 June 2024.
  2. ^ Brown, Nick (11 March 2022). "Breville to Acquire Italian Espresso Machine Maker Lelit for $124 Million [USD]". Daily Coffee News.
  3. ^ "Beville and Crockpot appoints agency on retained basis". PR Week. 21 March 2023.
  4. ^ 'Breville 800 Class Espresso Machine', 2003, Powerhouse museum collection 2.0 beta, powerhousemuseum.com. Article retrieved 2007-01-13.
  5. ^ "Precedent, brand of A.W. Jacksons Industries; Melbourne & Sydney". Radiomuseum. Retrieved 13 July 2019.
  6. ^ "2018 Annual Report" (PDF). Retrieved 9 July 2019.
  7. ^ "1974 Breville Snack'n'Sandwich maker". Australian Food History. 21 September 1970. Retrieved 13 July 2019.
  8. ^ "Our History". Housewares International (corporate website). Archived from the original on 16 April 2007. Retrieved 18 April 2007.
  9. ^ a b "History". brevillegroup.com. 17 July 2017.
  10. ^ "Brands". brevillegroup.com. 18 July 2017. Retrieved 10 May 2021.

Further reading

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