Zeller (company)

Zeller
Type of site
Private
FoundedJanuary 2020
HeadquartersMelbourne, Victoria, Australia
Area servedAustralia
Founder(s)Ben Pfisterer
Dominic Yap
Industry
Products
List of products
  • Zeller EFTPOS Terminal
  • Zeller POS Lite
  • Zeller Invoices
  • Zeller Virtual Terminal
  • Zeller Transaction Account
  • Zeller Savings Account
  • Zeller Contact Directory
  • Zeller App
  • Zeller Debit Card
  • Zeller Corporate Cards
  • Zeller Developer Suite
  • Tap to Pay with Zeller App
Services
List of services
  • Card payment processing
  • Small business banking
  • Expense management
Employees200+
URLwww.myzeller.com
Launched2020 (2020)
Current statusActive

Zeller is an Australian financial services and digital payments company headquartered in Melbourne, Australia. Founded in 2020, the company provides payment acceptance, transaction accounts, and financial management tools for small and medium-sized enterprises (SMEs) operating in Australia.[1]

History

Zeller was founded in January 2020 by Ben Pfisterer and Dominic Yap, both former executives at Square (now Block, Inc.). The founders developed the business after identifying limitations in existing banking and payments services for Australian small businesses, particularly during the COVID-19 pandemic.[2]

On 30 June 2020, the company announced A$6.3 million in seed funding, led by Square Peg with participation from Apex Capital Partners.[3] Zeller launched its core products on 4 May 2021. Within one month, more than 1,500 businesses had signed up, with many migrating from services offered by Australia's major banks.[4]

In March 2021, Zeller raised A$25 million in a Series A funding round involving Square Peg, Apex Capital Partners, and Addition.[5]

Ahead of its public product launch, the company raised a further A$50 million in June 2021 in a funding round led by Spark Capital, valuing Zeller at approximately A$400 million.[6][7]

In 2022, Zeller raised A$100 million in a Series B funding round, reaching a valuation of approximately A$1 billion.[8]

In October 2025, Zeller announced its entry into the United Kingdom, marking its first international expansion into the UK small and medium-enterprise payments market.[9]

Products and services

Zeller Terminal

Zeller Terminal is an EFTPOS (card machine) terminal designed for cashless, in-person transactions. It supports contactless, chip, and magnetic stripe payments. In 2024, Zeller Terminal 2 was launched. Designed and engineered in Melbourne, the most notable feature of Zeller Terminal 2 is its built-in cloud point-of-sale software, Zeller POS Lite.[10][11][12]

Transaction accounts and cards

Zeller provides customers with a transaction account without account-keeping fees. Settled funds can be accessed through Zeller Debit Cards and business Mastercard products, which do not charge fees for domestic or international purchases.[13][14]

Tap to pay and invoicing

The company offers tap to pay functionality on compatible Android and iPhone devices, allowing merchants to accept card payments without dedicated hardware.[15] Zeller also provides online invoicing tools and a virtual terminal for remote payment acceptance.[16]

Zeller Invoices

Zeller Invoices is an online invoicing solution launched by Australian that allows businesses to create, customise, send and track unlimited professional invoices and accept secure online payments via Zeller's payment gateway.[17]

Zeller POS Lite

Zeller POS Lite is a free point-of-sale application built into Zeller Terminal 2 and Zeller App, allowing businesses to process payments, create items, apply discounts, and issue itemised receipts without additional software or hardware.[18]

Additional services

Zeller has expanded its services to include corporate cards, savings accounts, point-of-sale integrations, and a mobile application. In partnership with Optus, the company offers a SIM card for payment terminals used outside Wi-Fi coverage. It also launched Zeller Developer Suite, which includes SDKs and APIs for third-party integrations.[19][20]

Business model

Zeller generates revenue primarily through transaction fees on card payments. The company applies a single flat fee across supported card types and targets Australian SMEs.[21]

See also

References

  1. ^ "How fintech Zeller went from zero to $1b in two years". Australian Financial Review. 2022-03-02. Retrieved 2025-12-14.
  2. ^ Palmer-Derrien, Stephanie (2020-06-30). "Former Square execs raise $6.3 million for pre-launch Aussie fintech revamping SME banking". SmartCompany. Retrieved 2025-12-14.
  3. ^ "Introducing Zeller - Press Release". Zeller. Retrieved 2025-12-14.
  4. ^ Shu, Catherine (2021-06-22). "Australian fintech Zeller lands $50M AUD led by Spark Capital at a $400M AUD valuation". TechCrunch. Retrieved 2025-12-14.
  5. ^ "Ex-Square chief's start-up raises $25m to take on the banks". Australian Financial Review. 2021-03-15. Retrieved 2025-12-14.
  6. ^ "Aussie business banking startup Zeller raises A$50m". Finextra Research. 2021-06-23. Retrieved 2025-12-14.
  7. ^ Palmer-Derrien, Stephanie (2021-06-22). "Zeller raises $50 million to expand small business banking solution". SmartCompany. Retrieved 2025-12-14.
  8. ^ "How fintech Zeller went from zero to $1b in two years". Australian Financial Review. 2022-03-02. Retrieved 2025-12-14.
  9. ^ "Zeller begins global push with move into UK's £1.3 trillion SME market". FinTech Australia. Retrieved 2026-01-11.
  10. ^ "Zeller and RCJ partner on new campaign for Terminal 2". www.mediaweek.com.au. Retrieved 2026-01-11.
  11. ^ "No Monthly Fee EFTPOS, Financial Services & Invoicing Pricing". Zeller. Retrieved 2025-12-14.
  12. ^ Bencic, Emily (2024-09-03). "Zeller unveils next-generation payments and POS solution". retailbiz. Retrieved 2026-01-21.
  13. ^ "Free Merchant Account & Services For Businesses". Zeller. Retrieved 2025-12-14.
  14. ^ "Business Debit Cards With No Annual Fee". Zeller. Retrieved 2025-12-14.
  15. ^ "Zeller introduces Tap-to-Pay on iPhone". thepaypers.com. Retrieved 2025-12-14.
  16. ^ "Zeller launches online invoicing system". www.accountantsdaily.com.au. 2023-03-15. Retrieved 2025-12-14.
  17. ^ "Zeller launches online invoicing system". www.accountantsdaily.com.au. 2023-03-15. Retrieved 2026-01-11.
  18. ^ Nicholas, Molly (2024-08-26). "Zeller launches all-in-one payments and POS solution". Australian Hotelier. Retrieved 2026-01-11.
  19. ^ "Meet Zeller SIM Card: Connectivity You Can Rely On". Zeller. 2021-07-21. Retrieved 2025-12-14.
  20. ^ Harme, Jed Nykolle. "Zeller launches developer suite to boost enterprise payments". CFOtech Australia. Retrieved 2026-01-11.
  21. ^ "No Monthly Fee EFTPOS, Financial Services & Invoicing Pricing". Zeller. Retrieved 2025-12-14.
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