ZOA Energy

ZOA Energy
Product typeEnergy drink
OwnerMolson Coors Beverage Company (majority stake)
Introduced2021
Websitezoaenergy.com

ZOA Energy is an American energy drink brand co-founded in 2021 by Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman.[1] In November 2024, Molson Coors announced that it would take a majority ownership stake in the brand.[2][3][4]

History

ZOA launched in the United States in 2021 with Molson Coors as its distribution partner.[1][5] In September 2023, Molson Coors increased its minority investment and joined ZOA's board while continuing as exclusive distributor across the U.S. and Canada.[6][7] On 7 November 2024, Molson Coors stated it would take a majority stake in ZOA, citing the brand's growth and “better-for-you” positioning; the move was covered by multiple trade outlets.[2][8][9]

Products

ZOA produces zero-sugar carbonated energy drinks in 12-ounce and 16-ounce cans, along with “ZOA+” ready-to-drink pre-workout and powder products.[10] According to the company, the formulation emphasizes B- and C-vitamins, electrolytes and amino acids, with caffeine sourced from green tea and green coffee beans.[11] The company states that a 12-ounce can contains 160 mg of caffeine and a 16-ounce can contains 210 mg of caffeine.[12]

Marketing

In February 2024 ZOA launched the “Big Dwayne Energy” marketing campaign featuring Dwayne Johnson; the campaign was profiled in mainstream and trade media.[13][14][15] In June 2025, BeverageDaily reported on the brand's strategy and “clean energy” positioning under Molson Coors’ ownership.[16]

Ownership and distribution

Molson Coors’ 2024 announcement indicated the company would lead ZOA's marketing, retail and direct-to-consumer operations following its majority investment.[17] The companies first partnered for U.S. distribution at launch and expanded the relationship in 2023, with Molson Coors noting widespread retail availability in North America.[18][8]

See also

References

  1. ^ a b Yu, Douglas (11 January 2021). "Dwayne 'The Rock' Johnson Announces Launch Of ZOA Energy Drinks". Forbes. Forbes Media. Retrieved 1 September 2025.
  2. ^ a b "Molson Coors Beverage Company Takes Majority Stake in ZOA Energy". Molson Coors Investor Relations. Chicago: Molson Coors Beverage Company. 7 November 2024. Retrieved 1 September 2025.
  3. ^ Casey, Chris (7 November 2024). "Molson Coors buys majority stake in Zoa energy drinks". Food Dive. Industry Dive. Retrieved 1 September 2025.
  4. ^ Staff (7 November 2024). "Molson Coors takes majority stake in ZOA Energy". BeverageDaily. William Reed Ltd. Retrieved 1 September 2025.
  5. ^ Staff (11 January 2021). "Molson Coors Partners With Dwayne Johnson to Launch ZOA Energy Drink". BevNET. BevNET.com, Inc. Retrieved 1 September 2025.
  6. ^ "Molson Coors Beverage Company Expands Partnership with ZOA Energy". Molson Coors News Center. Chicago: Molson Coors Beverage Company. 11 September 2023. Retrieved 1 September 2025.
  7. ^ Watrous, Monica (9 December 2023). "Molson Coors expands investment in ZOA Energy". Food Business News. Sosland Publishing. Retrieved 1 September 2025.
  8. ^ a b Caballero, Martín (7 November 2024). "Molson Coors Takes Majority Stake in ZOA Energy". Brewbound. BevNET.com, Inc. Retrieved 1 September 2025.
  9. ^ Staff (7 November 2024). "Molson Coors Takes Majority Stake in ZOA Energy". BevNET. BevNET.com, Inc. Retrieved 1 September 2025.
  10. ^ "All Energy Drinks, Powders & Merch". ZOA Energy. ZOA Energy, LLC. September 2025. Retrieved 1 September 2025.
  11. ^ "ZOA Energy Drink — Nutrition & Ingredient Information". ZOA Energy. ZOA Energy, LLC. September 2025. Retrieved 1 September 2025.
  12. ^ "Frequently Asked Questions about ZOA". ZOA Energy. ZOA Energy, LLC. September 2025. Retrieved 1 September 2025.
  13. ^ Nelson, Samantha (19 February 2024). "Dwayne Johnson Gets Back in His Fanny Pack for ZOA's 'Big Dwayne Energy' Campaign: 'Ridiculous' (Exclusive)". People. Dotdash Meredith. Retrieved 1 September 2025.
  14. ^ "ZOA Energy and Dwayne "The Rock" Johnson Launch New Campaign Packed with BDE: Big Dwayne Energy". ZOA Energy News & Blog. ZOA Energy, LLC. 19 February 2024. Retrieved 1 September 2025.
  15. ^ Andrews, Chris (6 March 2024). "How Zoa taps into The Rock's 'Big Dwayne Energy' with bold campaign". Marketing Dive. Industry Dive. Retrieved 1 September 2025.
  16. ^ Arthur, Rachel (18 June 2025). "How to build a beverage brand: Zoa Energy on the value of 'intrapreneurship'". BeverageDaily. William Reed Ltd. Retrieved 1 September 2025.
  17. ^ "Molson Coors Beverage Company Takes Majority Stake in ZOA Energy". Molson Coors Investor Relations. Molson Coors Beverage Company. 7 November 2024. Retrieved 1 September 2025.
  18. ^ "Molson Coors Beverage Company Expands Partnership with ZOA Energy". Molson Coors News Center. Molson Coors Beverage Company. 11 September 2023. Retrieved 1 September 2025.
  • "Official website". ZOA Energy. ZOA Energy, LLC. September 2025. Retrieved 1 September 2025.
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