William H. Lane

William H. Lane
Born
William Homer Lane

(1923-11-22)November 22, 1923
DiedJune 28, 1980(1980-06-28) (aged 56)
Alma materUniversity of Tennessee (1947)
OccupationBusinessman
Known forCEO of Riviana Foods and former chair of the master golf tournament
SpouseDorothy Lane
Children3
Chairman of Augusta National Golf Club
In office
April 11, 1976 – 1978
Preceded byClifford Roberts
Succeeded byHord Hardin

William "Bill" Homer Lane (November 22, 1923 – June 28, 1980) was an American business executive who was CEO of Riviana Foods and a director at Colgate-Palmolive. He also served as the second chairman of Augusta National Golf Club and The Masters from 1976 to 1978.

Early life and business

William Homer Lane was born on November 22, 1923 and raised in Maryville, Tennessee, where he attended Maryville High School.[1] During World War II, Lane served as a naval officer. He studied at the University of Tennessee (class of 1947) and Georgia Tech.[2][3] In 1960, Lane moved to Houston to work for Riviana Foods, then known as River Brand Rice Mills, where he became CEO and president.[4][5] Lane oversaw in 1968 Riviana's majority acquisition of Hebrew National.[6]

Lane was a trustee of Rice University from 1972 and a director at the Texas Commerce Bank and Colgate-Palmolive.[7][8]

Lane supported Texas Democratic senator Lloyd Bentsen, and was campaign chairman for Bentsen's 1976 presidential run.[4]

Augusta National

In Houston, Lane was a member of River Oaks Country Club.[3] He was also a member of East Lake Golf Club in Atlanta, where he came to know course native Bobby Jones. In 1964, Lane was invited by Jones to join Augusta National Golf Club. Twelve years later, Lane was Clifford Roberts's handpicked successor to be chairman of both Augusta National Golf Club and The Masters.[2][9] He officially assumed the role at the end of the 1976 Masters Tournament, but suffered an intracranial aneurysm and was hospitalized in 1979, during the week of that year's tournament. Lane was temporarily replaced by Augusta vice-chair Hord Hardin, but his health never recovered, and Hardin was named permanent chairman in 1980.[3] Roberts had expected Lane would hold the position for at least 25 years.[3][2]

Personal life and death

Lane married his wife, Dorothy, with whom he had three children: William Jr., Peggy, and Timothy. Dorothy died on March 24, 2016.[10]

Lane died in Houston on June 28, 1980 at the age of 56.[11] The William H. Lane Neurological Fund at Houston Methodist Hospital was named in his honor by Dorothy Lane.[10]

References

  1. ^ State of Texas Certificate of Death 54841. Texas Department of Health. July 15, 1980.
  2. ^ a b c Radosta, John S. (April 8, 1976). "It's the Last Masters for the Master". The New York Times.
  3. ^ a b c d Stutsman, Doug (April 6, 2025). "'Who is Bill Lane?': Masters Tournament's second chairman a forgotten figure after early death". The Augusta Chronicle. Retrieved March 2, 2026.
  4. ^ a b Hurt III, Harry (April 1976). "The Most Powerful Texans". Texas Monthly.
  5. ^ "Riviana, Wellens Win President's "E" Awards" (PDF). Foreign Agriculture. VII (24). June 16, 1969.
  6. ^ "Riviana Foods to Acquire Control of Hebrew National". The New York Times. August 5, 1968.
  7. ^ "News of the Alumni". Georgia Tech Alumni Magazine. 50 (3). 1972. Retrieved March 2, 2026.
  8. ^ Winstead, Raymond L. (December 16, 1970). "Texas Commerce Bank Elects Two New Directors, Promotes 10 Officers". The Houston Chronicle.
  9. ^ Wind, Herbert Warren (May 8, 1978). "The Passing Years". The New Yorker.
  10. ^ a b "Dorothy Lane Douglas". Dignity Memorial. Retrieved March 2, 2026.
  11. ^ "William H. Lane, 56; Masters Golf Leader And a Food Executive". The New York Times. July 3, 1980. p. D17. ... died Saturday at his home in Houston.