Well Link Financial Group

Well Link Financial Group
Native name
立橋金融集團
TypePrivate
IndustryFinancial Services
Founded2005 (2005) in Hong Kong
HeadquartersHong Kong,
Area served
Hong Kong, Macau, Mainland China
Key people
Choy Chung Foo (Chairman)
Zhang Shengman (CEO)
ProductsBanking, Insurance, Securities Brokerage
SubsidiariesWell Link Bank
Well Link Insurance Group
Well Link Securities(SEHK8350
Websitewww.welllinkgroup.com
Well Link Financial Group
Traditional Chinese立橋金融集團
Simplified Chinese立桥金融集团
Transcriptions
Standard Mandarin
Hanyu PinyinLìqiáo Jīnróng Jítuán
Yue: Cantonese
Jyutpinglap6 kiu4 gam1 jung4 zaap6 tyun4

Well Link Financial Group (Chinese: 立橋金融集團; pinyin: lap6 kiu4 gam1 jung4 zaap6 tyun4) is a Hong Kong-headquartered financial institution whose business covers banking, insurance, and securities services.[1]

History

In November 2005, Well Link Securities was granted a Type 1 license (Dealing in Securities) by the Securities and Futures Commission (SFC) of Hong Kong, launching its Hong Kong stock brokerage business. This is regarded as the origin of Well Link.

In September 2009, Well Link Securities obtained a Type 2 license (Dealing in Futures Contracts), adding brokerage services for futures and options.[2]

In August 2016, Well Link Financial Group acquired Direct Asia (Hong Kong) Limited, which was subsequently renamed Well Link General Insurance Company Limited in June 2017. [3]

In April 2017, Well Link Financial Group acquired Novo Banco Asia, which was subsequently renamed "Well Link Bank" (Well Link Bank Co., Ltd.). [4][5]

In April 2019, Well Link Life received approval from the Insurance Authority to operate a long-term life insurance business, and officially launched in July 2019.[6]

In 2020, the Well Link Financial Centre was completed in the Qianhai, Shenzhen. Jointly developed by Well Link Financial Group and Zhaobangji Properties, the project is a Grade A office complex with a total construction area of approximately 160,000 square meters. It also includes a shopping mall named Well Link City. [7]

In November 2023, Well Link Fintech completed the acquisition of approximately 69.94% of the issued share capital of Excalibur Global Financial Holdings Limited (8350.HK).[8]

in May 2025, Well Link Securities Holdings announced the acquisition of all issued shares of Haishan Company Limited (海山股份有限公司) for HK$35 million. The acquisition was officially completed in October of that same year. [9][10]

Structure

Well Link Financial Group maintains wholly-owned or majority-controlled subsidiaries covering the banking, insurance, and securities sectors:

Company Name Business Nature Year of Establishment / Acquisition Remarks
Well Link Bank Commercial Bank 1996 Former Novo Banco; A fully licensed commercial bank registered in Macau[5]
Well Link Life Insurance Company Limited Life insurance 2019 Long-term insurance business[11]
Well Link General Insurance Company Limited General insurance 2016 Former Direct Asia (Hong Kong) Limited [12]
Well Link Securities Securities Brokerage 2016 listed on the GEM of the Hong Kong Stock ExchangeSEHK8350[8]

See also

References

  1. ^ "專業金融機構首要以客為本". 香港商報. 2019-09-06. Archived from the original on 2019-09-15. Retrieved 2019-09-06.
  2. ^ "Public Register of Licensed Persons and Registered Institutions". HKSFC. 2026-03-29. Retrieved 2026-03-29.
  3. ^ "Hiscox Sells Hong Kong Division of DirectAsia to Well Link Group Holdings". Insurance Journal. 2016-08-31. Archived from the original on 2024-08-05. Retrieved 2026-03-21.
  4. ^ "Macau unit of Novo Banco sold to Well Link". Banking Frontiers. Retrieved 2016-08-17.
  5. ^ a b "证监会核准立桥银行、城堡顾问新加坡公司合格境外投资者资格". 中國基金報. 2026-01-07. Retrieved 2026-03-29.
  6. ^ "Well Link Insurance Brand Assets". Brandfetch. Retrieved 2026-04-25.
  7. ^ "立桥金融中心-超甲级智慧型商厦综合体" (in Chinese). China Internet Information Center. 2021-09-14. Retrieved 2021-09-14.
  8. ^ a b "骏溢环球金融(08350):立桥金融科技完成收购公司69.94%股权". 智通財經. 2023-11-16. Retrieved 2026-03-29.
  9. ^ "立橋證券控股擬3500萬港元收購海山股份的所有已發行股權". 新浪港股. 2025-05-08. Retrieved 2026-03-29.
  10. ^ "立橋證券控股(08350)完成收購海山股份的所有已發行股權". 智通財經. 2025-10-13. Retrieved 2026-03-29.
  11. ^ "INSURANCE AUTHORITY REGISTER OF AUTHORIZED INSURERS" (PDF). Insurance Authority. Retrieved 2026-04-26.
  12. ^ "Register of Authorized Insurers". Insurance Authority. Retrieved 2026-04-26.