Waldemar Stasiak
Waldemar Stasiak | |
|---|---|
| Born | August 27, 1969 |
| Alma mater | Wrocław University of Science and Technology |
| Occupations | Entrepreneur, scent-marketing specialist |
| Known for | Founder and president of ELiX |
Waldemar Stasiak (born 27 August 1969) is a Polish entrepreneur who is a specialist in aroma marketing and in the impact of scents on consumer behaviour and quality of life. He is the founder and president of ELiX.
Early life and education
Stasiak was born in Poland in 1969 and graduated from the Wrocław University of Science and Technology, Faculty of Computer Science and Management. As part of research into how scent influences purchasing decisions, he compiled a knowledge base on scent marketing; the results were published in 2005 in the journal Marketing w Praktyce as “Czar aromamarketingu[1] / The Charm of Aromamarketing”.
Cereer
Stasiak has been associated with ELiX since the enterprise’s beginnings. The company manufactures air-care and fragrance products and supplies own brands and private-label/OEM programmes. Registry and directory profiles indicate the current limited-partnership form dates to 25 March 2008;[2] the Polish Automotive Group lists ELiX as founded in 1999.
In industry programming, Stasiak has appeared as a speaker on practical applications of generative AI for SMEs[3] (Polish Automotive Group, 11 May 2023).
Product development and intellectual property
A vent-mounted gel air freshener (Polish: „Żelowy odświeżacz powietrza”) naming Waldemar Stasiak as inventor was disclosed in the Polish Patent Office bulletin no. 21/2016.[4]
ELiX also markets ODORANO (odour-neutralisation approach) and RELAXEEN (herb-based fragrance line); these are brands and technologies rather than patents and are documented primarily in company communications.
Publications
- Stasiak, Waldemar. “Czar aromamarketingu.” Marketing w Praktyce 3/2005: 6–9. Indexed in OPAC and cited in later academic works on sensory marketing and olfactory marks.[5]
Educational coverage in independent trade press (selected)
- e-Autonaprawa – “Ewolucja samochodowych odświeżaczy zapachowych.”[6] Feature explaining historical and current formats; quotes Stasiak on polymers and delivery safety. (7 Jun 2023).
- MotoPodPrąd – “Zapach nowego samochodu: ELiX ujawnia zapachowe sekrety producentów aut.”[7] (24 May 2023).
- MotoFaktor – “ELiX zachęca zmienić ‘zawieszki’ na ‘polimery’.”[8] (20 Jun 2023).
- MotoWeb – “Zmień klimat we wnętrzu swojego auta.”[9] (17 Apr 2023).
- Przegląd Oponiarski – “Nie zasłaniaj szyby.”[10] (2025).
- Świat Opon – “Jeszcze więcej branży! Rekordowe targi Automechanika Shanghai.”[11] (29 Dec 2016).
Community support
During the COVID-19 pandemic, ELiX produced and donated hand disinfectant to Wrocław hospitals and medical facilities, as reported by the city’s official portal.[12]
References
- ^ OPAC, SOWA. "SOWA OPAC : Library Catalogue - Czar aromamarketingu". sowa.bg.po.edu.pl/.
- ^ Rejestrów Sądowych, Portal. "Wyszukiwarka KRS". Portal Rejestrów Sądowych.
- ^ "#KafeteriaPGM edycja 11 – ChatGPT i sztuczna inteligencja – zastosowanie w firmie". pgm.org.pl/.
- ^ "Szczegóły WU - W.123971". ewyszukiwarka.pue.uprp.gov.pl.
- ^ "ALEKSANDER BRÜCKNER'S PRIVATE LIBRARY (VIEWED AS PART OF HIS PERSONAL ARCHIVE)" (PDF). polishlibraries.bn.org.pl.
- ^ "Ewolucja samochodowych odświeżaczy zapachowych". e-autonaprawa.pl.
- ^ "Zapach nowego samochodu: ELiX ujawnia zapachowe sekrety producentów aut". motopodprad.pl.
- ^ "ELiX zachęca zmienić "zawieszki" na "polimery"". motofaktor.pl.
- ^ "Zmień klimat we wnętrzu swojego auta". motofaktor.pl.
- ^ "Nie zasłaniaj szyby". przegladoponiarski.pl.
- ^ "Jeszcze więcej branży! Rekordowe targi Automechanika Shanghai [REPORTAŻ]". swiatopon.info.
- ^ "ELiX wspiera medyków w walce z koronawirusem". wroclaw.pl.