Venezianico
| Company type | Private |
|---|---|
| Industry | Watchmaking |
| Founded | 2017 |
| Headquarters | San Donà di Piave, Venezia , Italy |
Key people | Alberto Morelli (CEO) |
| Products | Wristwatches |
| Website | https://www.venezianico.com |
Venezianico is an Italian watch brand that specializes in the production of mechanical wristwatches, headquartered in San Donà di Piave, in the metropolitan city of Venice.
History
Venezianico was founded in 2017 by two brothers, Alberto Morelli and Alessandro Morelli.[1][2] The company initially gained recognition through a crowdfunding campaign on Kickstarter, where it secured over $800,000 in funding.[3]
Originally established as meccaniche veneziane, the brand officially adopted the name Venezianico in 2022.[4] Before founding the company, the two founders conducted extensive research into the watchmaking industry, visiting workshops, independent suppliers, and specialized manufacturers to better understand the technical and artisanal processes behind mechanical watch production.
Over the years, the company expanded its production, reaching over 20,000 timepieces in 2023.[5] Its products are distributed in more than 100 countries through an e-commerce platform and a network of authorized dealers.[6]
In 2025, Venezianico introduced its first proprietary mechanical caliber, the V5000, created in collaboration with the Italian manufacturer OISA and produced in Italy. The movement required two years of development and involved engineer Fausto Berizzi, formerly of Lemania and Vaucher Manufacture[7].
In the same year, the company reported revenues of over €15 million, reflecting a 35%[8] increase from 2024 (€11 million)[9] and a 103% growth compared to 2023 (€7.4 million).
References
- ^ Beckett, Kathleen (2025-02-12). "Two Brothers Bring Their Love of Venice to Watches". The New York Times. ISSN 0362-4331. Retrieved 2025-02-20.
- ^ Italy, Snap (2022-06-10). "Orologio meccanico: Venezianico e l'amore per la Laguna". Snap Italy (in Italian). Retrieved 2025-02-20.
- ^ "«Venezianico», il successo degli orologi nati sui tavoli di Burger King". Corriere del Veneto (in Italian). 2022-08-23. Retrieved 2025-02-19.
- ^ Forbes.it (2022-01-21). "Innovazione, tecnica e savoir faire italiano. In che modo Venezianico vuole diventare una realtà di riferimento dell'orologeria". Forbes Italia (in Italian). Retrieved 2025-02-20.
- ^ Cella, Mara (2024-02-23). "Il brand veneziano di orologi che ha portato i suoi prodotti in oltre 100 Paesi nel mondo". Forbes Italia (in Italian). Retrieved 2025-02-20.
- ^ IT, FashionNetwork com (2024-01-21). "Venezianico oltre i 7 milioni di euro di turnover, presto il primo flagship". FashionNetwork.com (in Italian). Retrieved 2025-02-20.
- ^ Kirby, Ella (2025-05-21). "Venezianico Launches First In-house Movement". Retrieved 2026-03-19.
- ^ Guarnaccia, Paco (2026-01-27). "Per gli orologi Venezianico il 2025 chiude a +35%". Il Sole 24 ORE (in Italian). Retrieved 2026-03-06.
- ^ Guarnaccia, Paco (2025-01-16). "Stile veneziano e tecnologia: gli orologi Venezianico crescono del 49%". Il Sole 24 ORE (in Italian). Retrieved 2026-03-06.