V (Finnish magazine)

V was a Finnish monthly free-of-charge magazine.[1] The magazine was published by the Finnish publisher Sanoma and was distributed at 320 places in the Helsinki capital region, Tampere and Turku.[2] Distribution included 85 thousand copies in the capital region as well as 20 thousand each in Tampere and in Turku.[3]

The magazine launched in 2006 aimed at the young adult generation of 20- to 30-year-olds. The magazine was based on the Nöjesguiden magazine published by Medianorth Group. Sanoma bought the magazine from Medianorth Group in 2005 and changed its name to V.[4] Its content was mostly similar to other similar magazines such as City, Nöjesguiden and Metropoli. The first issue was published in spring 2006.

Because of low popularity, V was discontinued in late May 2007 as a separate magazine and incorporated into Metro.

Additional information

Sanoma Kaupunkilehdet fired the magazine's editor Saila-Mari Kohtala in March 2007 because of an article in the V magazine about use of drugs. The editor-in-chief Janne Kaijärvi thought the article presented drugs in a positive light and ordered the entire print run of the issue to be withdrawn from circulation. The article was replaced with another article, after which the issue was published again.[5][6]

References

  1. ^ "V-lehti". vee.fi. 2006-12-06. Archived from the original on 2007-02-23. Retrieved 2025-08-26.
  2. ^ V-lehti veti tuoreimman numeron jakerlusta huumekirjoituksen vuoksi, Helsingin Sanomat 21 February 2007. Accessed on 2 September 2007.
  3. ^ V-kortti, Sanoma kaupunkilehdet Oy. Accessed on 2 September 2007.
  4. ^ Sanoma Kaupunkilehdet tiedotteet 21.6.2005 - Sanoma Kaupunkilehdet ostaa Nöjesguidenin
  5. ^ Metsämäki, Mikko: Sanoma hyllytti Kohtalan, Talentum Oyj 6 March 2007. Accessed on 2 September 2007.
  6. ^ Vaalisto, Heidi: V-lehden päätoimittaja joutui hyllylle, Taloussanomat Oy 6 March 2007. Accessed on 2 September 2007.

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