Fat Brain Toys
| Company type | Private |
|---|---|
| Industry | Toys |
| Founded | 2002 |
| Founder | Mark and Karen Carson |
| Headquarters | Elkhorn, Nebraska, United States |
| Website | www |
Fat Brain Toys is a United States manufacturer and retailer of educational toys and games. The company was founded by husband and wife, Mark and Karen Carson, from the basement of their home in 2002.[1][2] It is headquartered in Elkhorn, Nebraska with a distribution center located in nearby Omaha, Nebraska. The company operates two retail storefronts, one in Omaha, Nebraska[3] and another in Overland Park, Kansas.[4] The company specializes in building toys, brainteasers, and multi-player games.[5] They collect various statistics on their consumers and toys, such as the ages of recipients and a 'Toy Value Index' which they display at the lower end of the respective product's page. As of 2014, the company had 46 full-time employees. The staff expands to approximately 300 people during the holiday season.[6]
Dimpl Series
Fat Brain Toy's Dimpl series, which has largely been benefitted from TikTok's popping fidget craze[7] includes many educational fidget toys targeted towards infants, however these toys have spread into other ages as well, especially their miniature 'Simpl Dimpl'. The series all share a common element, being at least 1 (one) bulge-like 'bubble' which can be pressed down to 'pop' it, making a pop sound. The series includes the 5 bubble 'Dimpl', aforementioned 2 bubble 'Simpl Dimpl' and 10 bubble 'Dimpl Digits'.
Awards
- 2014 American Specialty Toy Retailers Association - Best Toys for Kids Award[8]
- 2013 Spielwarenmesse ToyAward[9]
- 2012 Internet Retailer Magazine Hot 100[10]
References
- ^ Nebraska Couple Sells, Develops Products Meant to Inspire Creativity at JournalStar.com
- ^ Nohr, Emily (June 13, 2013). "Creativity always welcome, MarkeTECH Conference attendees told". Omaha World Herald. Retrieved 16 September 2014.
- ^ Yowell, Paige (2014-07-19). "Google highlights Fat Brain Toys in annual economic impact report". Omaha World-Herald. Retrieved 2026-01-12.
- ^ Smith, Joyce (26 March 2014). "Stroud's coming to Overland Park and more retail tenants for Prairiefire". The Star.
- ^ Great Class Divide as Seen in the Toy Aisle at NYTimes.com
- ^ KETV staff (December 10, 2012). "Fat Brain Toys on overdrive to keep up with holiday demand". ketv.com. KETV (ABC Affiliate, Omaha). Retrieved 16 September 2014.
- ^ Kids Obsesses with Fidget Toy Craze, TikTok is Loving It at msn.com
- ^ "2014 American Specialty Toy Retailers Association at ASTRAToy.org" (PDF). Archived from the original (PDF) on 2014-07-12. Retrieved 2014-08-08.
- ^ 2013 Spielwarenmesse ToyAward at Omaha.com
- ^ "2012 Internet Retailer Magazine Hot 100 at About.com". Archived from the original on 2014-07-11. Retrieved 2014-08-08.