Unbiased (company)
| Company type | Private |
|---|---|
| Industry | Financial technology |
| Founded | 2009 |
| Headquarters | London, England, UK |
Key people | Karen Barrett (founder, CEO) |
| Website | unbiased unbiased |
Unbiased is a UK-based financial technology company founded in 2009 by Karen Barrett.[1][2] It operates an online platform that connects consumers with financial advisers, mortgage brokers, insurance brokers, and accountants.[3]
The platform uses an algorithm to match users with advisers based on their financial needs.[4]
In 2023, Unbiased secured funding from YFM Equity Partners and began expanding into the United States in the same year.[5][6][7] By 2025, the company reported generating over £100 billion in assets under management opportunities for advisers and reaching more than 10 million consumers annually.[3][8][9]
References
- ^ Morris, Martin (22 November 2024). "'Innovation' the watchword at the recently-held Allica Bank Great British Entrepreneur Awards 2024". Elite Business Magazine. Retrieved 18 November 2025.
- ^ Browne, Tom (6 November 2024). "MM Meets... Unbiased founder and chief executive Karen Barrett: 'You have to dig deep and keep going'". Money Marketing. Retrieved 18 November 2025.
- ^ a b "New research from Unbiased reveals women prioritise clarity and credentials from financial advisers - not gender - IFA Magazine". 8 July 2025. Retrieved 18 November 2025.
- ^ Onumonu, Marvin (8 July 2025). "Women value clear financial advice and strong credentials over adviser gender - Unbiased". The Intermediary - Latest UK mortgage news. Retrieved 18 November 2025.
- ^ "YFM makes follow-on investment into Unbiased - IFA Magazine". 15 December 2022. Retrieved 18 November 2025.
- ^ "Unbiased strategy for US and European wealth management". www.pwmnet.com. Retrieved 18 November 2025.
- ^ Media, Insider (16 December 2022). "Further YFM investment for financial professional marketplace - Insider Media". Insider Media Ltd. Retrieved 18 November 2025.
- ^ "Unbiased connects UK financial advisers to £37 billion of assets in 2024 - IFA Magazine". 4 March 2025. Retrieved 18 November 2025.
- ^ "Men are on average £60k better off than women until they hit 70, new Unbiased data reveals - IFA Magazine". 17 August 2025. Retrieved 18 November 2025.