Trulioo

Trulioo
Company typePrivate
IndustryIdentity and Business Verification
Founded2011 (2011)
Vancouver, British Columbia, Canada
FounderStephen Ufford
Tanis Jorge
Headquarters
Vancouver,[1] British Columbia
,
Canada
Area served
Worldwide
Key people
  • Vicky Bindra (Chief Executive Officer)
  • Hal Lonas (Chief Technology Officer)
  • Zac Cohen (Chief Product Officer)
  • Jen Bennett (Chief Revenue Officer)
  • Leigh Ramsden (Chief Financial Officer)
  • Caitlin Woodward (General Counsel)
ProductsGlobal Identity Verification Platform
ServicesBusiness Verification, Person Match, Identity Document Verification, Watchlist Screening, Fraud Intelligence
Websitehttps://www.trulioo.com/

Trulioo is a Canadian-based company that provides electronic identity and address verification of both individuals and businesses.[2] Trulioo customers use the service to verify the identity of their own customers as part of 'Know Your Customer' verification. It began as a service to Facebook in 2012, and as of 2014 includes verification for Google and LinkedIn.[3]

History

Stephen Ufford and Tanis Jorge founded Trulioo in 2011. The company raised $6 million in series A funding in 2014, led by Tenfore Holdings and with participation from BDC Capital and Blumberg Capital.[4] That same year, Trulioo launched a platform for international identity verification.

In 2015, Trulioo raised $15 million from American Express Ventures, BDC Capital, Blumberg Capital and Tenfore Holdings.[5] The company continued expanding globally, opening a satellite office in Dublin in 2018.[6]

In 2019, Trulioo secured $70 million in funding, including a $60 million series C led by Goldman Sachs Growth Equity and with participation from Citi Ventures, Santander InnoVentures and earlier investors.[7]

Trulioo reached unicorn status in 2021 following a $394 million series D funding round led by TCV, which valued the company at $1.75 billion.[8]

In 2022, the company acquired HelloFlow, a Denmark-based no-code onboarding platform, and expanded its operations to Singapore and San Diego.[9] In 2023, Trulioo rebranded and launched a new global identity verification platform for person and business verification.[10]

In 2025, Vicky Bindra was appointed Chief Executive Officer.[11]

Customers

Trulioo provides identity verification services to a wide range of global enterprises across industries such as banking, payment services, online marketplaces, trading platforms, cryptocurrency, foreign exchange and wealth management.

Notable customers include J.P. Morgan Payments,[12] EQ Bank,[13] Nium,[14] Mastercard,[15] Capital.com,[16] Airwallex,[17] PingPong Payments[18] and Trust Payments.[19]

References

  1. ^ Lewis, Rob (11 January 2016). "Why Canada's Financial Technology Space Needs a United Voice". Techvibes. Retrieved 4 February 2016.
  2. ^ "Trulioo raises $52.8 million to verify customers' identities". VentureBeat.
  3. ^ Ha, Anthony (11 March 2014). "Trulioo Raises $6M To Verify Online Profiles". Tech Crunch. Retrieved 11 March 2014.
  4. ^ "Trulioo nabs $6 million in venture capital, hits 100 million verifications". Business in Vancouver.
  5. ^ "Vancouver startup Trulioo raises $15m as it eyes FinTech expansion". Business in Vancouver.
  6. ^ "Trulioo opens satellite office in Dublin". finextra.com.
  7. ^ "Goldman Leads Trulioo's $70M Raise To Expand Global Digital ID". PYMNTS.com.
  8. ^ Lee, Jane (7 June 2021). "ID verification startup Trulioo raises $394 mln, valued at $1.75 bln". Reuters.
  9. ^ Mandel, Charles (8 February 2022). "Trulioo acquires HelloFlow, adding customer onboarding to platform". Betakit.
  10. ^ "Trulioo Launches New Global Identity Verification Platform". Financial Post.
  11. ^ "Vancouver fintech Trulioo taps new CEO".
  12. ^ "J.P. Morgan Payments Selects Trulioo to Power Global Identity Verification Services".
  13. ^ "Canada's EQ Bank Partners With Trulioo for Identity Document and Biometric Verification".
  14. ^ "Trulioo and Nium Partner to Enhance UK Operations With Rapid, Compliant Payment Experiences".
  15. ^ "Trulioo joins forces with Mastercard".
  16. ^ "Capital.com Selects Trulioo to Support Identity Verification for Global Expansion".
  17. ^ "Trulioo and Airwallex Expand Global Partnership".
  18. ^ "PingPong adopts Trulioo Business Verification solutions".
  19. ^ "Trust Payments Selects Trulioo to Streamline Verification, Reduce Onboarding Costs and Power Global Growth".
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