Truckside advertisement

A truckside advertisement or truckside ad is a billboard that is affixed to a truck that is for the purpose of advertising to the general public. This is a form of outdoor advertising classified as transit advertising by the outdoor advertising association of America.[1]

Truckside advertisements have been argued by many to have one of the lowest CPM (Cost Per Thousand) impressions available to advertisers in the market.[2] with a cost coming in at 81 cents per thousand compared to 10.40 for a 30-second TV commercial on a prime-time network, 11.03 for a quarter page newspaper ad, and 9.14 for a four-color magazine ad.[3]

Today, truckside advertising is often tailored to reach specific audiences, using eye-catching designs and planned routes to make campaigns more effective and visible.[4]

See also

References

  1. ^ "Home". oaaa.org.
  2. ^ Goodgold, 2003
  3. ^ Goodgold, 2003
  4. ^ "Looking for Nationwide OOH Truck Advertising that is Targeted, Impactful and Cost-Effective? - Boxi". 2025-08-12. Retrieved 2026-03-04.
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