Tod Sacerdoti
Tod Sacerdoti | |
|---|---|
| Alma mater | Yale University Stanford University |
| Occupations | Business executive and investor |
| Known for | Founder of BrightRoll |
Tod Sacerdoti is an American businessperson and investor. He is the founder and CEO of Pipedream. He is also a general partner at Flex Capital.[1] Sacerdoti previously founded and served as CEO of BrightRoll from 2006 until its acquisition by Yahoo! for $640 million in 2014. Following the acquisition, he served as Vice President of Display and Video Advertising Products at Yahoo until 2017.[2][3]
Education
During high school Sacerdoti was a competitive badminton player.[4] Sacerdoti received his undergraduate education from Yale University, where he served as the president of the fraternity Sigma Alpha Epsilon,[5] and then received an MBA from the Stanford Graduate School of Business.[6]
Career
Sacerdoti began his career as an investment banking analyst at Robertson Stephens.[7] He later worked as Director of Business Development at Spoke Software, and eventually at Plaxo as Director of Revenue and Business Development.[6][8] In 2006 he founded the company BrightRoll with business partner Dru Nelson,[6] and served as the company’s CEO.[9]
In 2014 Sacerdoti sold BrightRoll to Yahoo for $640 million.[6][10] Following this, he joined Yahoo and served as the company’s Vice President, Display and Video Advertising Products. In 2016, Sacerdoti was one of the key figures on the response team to various public technical problems and ad traffic issues.[3] Sacerdoti has stated that traditional media is unable to keep up with digital media in terms of ad revenue, largely because of software that automates ad selling and buying.[11] He has also been an investor in other private companies.[12]
After leaving Yahoo, Sacerdoti worked as an investor at Flex Capital.[2] In 2019, he and seven former BrightRoll employees founded Pipedream, an integration platform for building workflows and connecting cloud services.[2] In November 2025, Workday announced a definitive agreement to acquire Pipedream,[13] and in February 2026 the company said it had closed the acquisition.[14]
Recognition
In 2012 Sacerdoti was named to the forty under forty of the San Francisco Business Times.[15] He then received a Bronze Stevie Award for innovator of the year in computer software in 2013.[16][17] In 2014 Sacerdoti was awarded the EY Entrepreneur of the Year – Media, Entertainment and Communications Award.[18]
References
- ^ "Our Team". www.flexcapital.com. Retrieved 2026-03-11.
- ^ a b c Wiggers, Kyle (2022-05-17). "Pipedream lands $20M to connect disparate apps". TechCrunch. Retrieved 2026-03-11.
- ^ a b "BrightRoll Founder Tod Sacerdoti Has Exited Yahoo – Er, Oath - AdExchanger". 21 June 2017.
- ^ "Palo Alto captures two titles in tourney". www.paloaltoonline.com.
- ^ "Yale Alumni Magazine: frats are back (Oct 98)". archives.yalealumnimagazine.com. Yale Alumni Publications, Inc.
- ^ a b c d "Who is BrightRoll and why did Yahoo pay $640m". 17 November 2014.
- ^ Richard C. Dorf and Thomas H. Byers (2005). Technology Ventures: From Idea to Enterprise. McGraw Hill Professional. p. 515.
- ^ "Tod M. Sacerdoti: Executive Profile & Biography - Bloomberg". www.bloomberg.com. 18 August 2023.
- ^ "Tod Sacerdoti".
- ^ Levy, Ari (12 November 2014). "BrightRoll takes Yahoo deal over risky IPO". CNBC.
- ^ "BrightRoll's Sacerdoti: Automated Ads Killing Media". Business Insider.
- ^ "Amino Payments raises $4.5M seed round to ramp up hiring - Technical.ly Philly". 21 February 2018.
- ^ "Workday Signs Definitive Agreement to Acquire Pipedream". Newsroom | Workday. Retrieved 2026-03-11.
- ^ "Workday Announces Fiscal 2026 Fourth Quarter and Full Year Financial Results". Newsroom | Workday. Retrieved 2026-03-11.
- ^ "Forty Under 40: Tod Sacerdoti". www.bizjournals.com. Retrieved 2021-07-08.
- ^ "Burke's Annual Report 2016-17". 5 January 2018.
- ^ "Management Awards - Stevie Awards". stevieawards.com.
- ^ Kacsmar, Mike. "EYVoice: How Starting Small And Failing Fast Can Help You Win". Forbes. Archived from the original on March 24, 2015.