Three Olives Vodka
| Type | Vodka |
|---|---|
| Distributor | Proximo Spirits |
| Origin | 1998 to 2022 United Kingdom; 2023 to present United States of America |
| Introduced | 1998 |
| Alcohol by volume | 30% (flavored) 40% (unflavored) |
| Proof (US) | 60 – 80 |
| Related products | List of vodkas |
| Website | threeolives.com |
Three Olives Vodka is a brand of vodka originally produced and distilled in the United Kingdom. The brand is owned and distributed by Proximo Spirits of Jersey City, New Jersey.[1] As of the new 2023 reformulation and rebranding, Three Olives Vodka is now produced in the United States of America. [2] Other material changes include that Three Olives Voka is distilled five times and its unflavored expression is made with three ingredients - water, grain and yeast[2].
History
Three Olives Vodka was founded by Guillaume Cuvelier in London in 1998,[3] and acquired by Proximo Spirits in 2007.[4] In 2018, Three Olives launched a Rosé flavored expression. However, everything changed after a 2023 reformulation with new liquid and design. The vodkas are now manufactured in the USA. [5]
Production and Products
Old Formulation (1998 - 2022)
Three Olives Vodka is made from quadruple-distilled winter wheat harvested in England.[6] The vodka is handcrafted and is available as a clear unflavored vodka as well as a variety of infused vodkas.[7] The flavored vodkas are made using the circulation method, where the vodka flows into the flavored liquid to create the flavored vodka.[8] The water used is sourced from a lake in Wales that was created by a dam that flooded in 1888, submerging an old village.[9]
Three Olives unflavored vodka is 40% alcohol by volume (80 proof).[3] Nearly all Three Olives flavored vodka types are 35% abv (70 proof).
New Formulation (2023 - present) [10]
The new liquid is distilled five times and the flavored expressions use natural flavors. The New Three Olives Vodka in Made in America. According to the manufacturer, the vodkas are 100 calories or less, have zero sugar, no gluten. Original Unflavored is 40% ABV, while flavored vodkas are 30% ABV. [11]
Three Olives Varieties [10]
| Name | ABV | Flavor |
|---|---|---|
| Unflavored | 40% | None |
| Loopy | 30% | Fruity with orange, berry, lime |
| Berry | 30% | Blueberry, blackberry, strawberry |
| Grape | 30% | Juicy Concord grape |
| Cherry | 30% | Dark cherries |
| Espresso | 30% | Espresso coffee |
| Citrus | 30% | Lemon, lime and tangerine |
| Orange | 30% | Fresh-squeezed orange |
| Vanilla | 30% | Creamy vanilla bean |
| Mango | 30% | Mango |
| Rosé | 30% | French semi-sweet wine |
| Raspberry | 30% | Raspberry |
Advertising and Marketing
In 2013, Three Olives launched a $20 million international print, billboard and digital advertising campaign starring actor Clive Owen. The ads feature atmospheric stills of Owen in a variety of London locations, reflecting the vodka's British origin.[6] That same year, Three Olives partnered with the estate of Marilyn Monroe to create a Marilyn Monroe Strawberry Vodka, with a strawberries and cream flavor.[12] The bottle's label featured a classic image of Monroe standing over a subway grate as the wind ruffles her white dress.[13] The deal was a three-year license that expired in January 2016, hence the Strawberry vodka had dropped the Monroe name during 2015 production. Proximo previously launched a $10 million animated campaign for the vodka in 2011,[14] and their grape-flavored Purple vodka was endorsed by rapper Lil' Kim in a 2010 national ad campaign.[15]
References
- ^ Dave Smith, "Shake Things Up with Three Olives Flavored Vodkas," Pulse, August 3, 2009.
- ^ a b "Three Olives Vodka reformulates, rebrands | Beverage Industry". www.bevindustry.com. Retrieved 2026-03-13.
- ^ a b About Three Olives Vodka, GoKlinq.com. Accessed February 9, 2014.
- ^ “Facing Intense Competition, Proximo’s Three Olives Makes $20 Million Ad Play,” Shaken News Daily, January 17, 2013.
- ^ "Three Olives Vodka gets new liquid and design". Wooden Cork. Retrieved 2026-03-13.
- ^ a b Becky Paskin, “Clive Owen Stars in $20M Three Olives Vodka Adverts,” The Spirits Business, January 29, 2013.
- ^ Colleen Graham, “Three Olives Flavored Vodkas,” Archived 2014-02-21 at the Wayback Machine About.com Cocktails. Accessed February 9, 2014.
- ^ F. Paul Pacult, “Proof Positive,” Wine Enthusiast, May 2005.
- ^ "About". Three Olives Vodka. Retrieved 2019-04-04.
- ^ a b "Vodkas – ThreeOlives Vodka". www.threeolives.com. Retrieved 2026-03-13.
- ^ Oster, Danielle. "Three Olives Vodka's Major Rebranding Aimed at 'Clean-Conscious' Consumers". www.mediapost.com. Retrieved 2026-03-13.
- ^ Samantha Graham, “Top 10 Spirit Launches in March,” The Spirit Business, April 9, 2013.
- ^ Andrew Adam Newman, “Marilyn Monroe’s Star Still Shines in Ad Campaigns,” New York Times, August 5, 2013.
- ^ Tanya Irwin, “Three Olives Vodka Launches $10M Campaign,” Marketing Daily, March 30, 2011.
- ^ Clyde Smith, “Lil’ Kim To Bring Flavor to the Three-O Vodka Launch of Purple,” Hip Hop Press, August 10, 2010.