The Line (animation studio)
The studio's title logo | |
| Company type | Animation studio |
|---|---|
| Industry | 2D animation |
| Founded | 2013 |
| Founders | Sam Taylor Bjorn-Erik Aschim Wesley Louis James Duveen Max Taylor Tim McCourt |
| Headquarters | London, England, United Kingdom |
Key people | Sam Taylor Bjorn-Erik Aschim Wesley Louis James Duveen Max Taylor Tim McCourt |
| Products | Song Machine |
| Website | https://www.thelineanimation.com |
The Line is a British independent 2D animation studio which was based in London, England[1] and was founded in 2013 by a team of six animators (Sam Taylor, Bjorn-Erik Aschim, Wesley Louis, James Duveen, Max Taylor and Tim McCourt).[2][3] The studio has produced advertisements for a number of brands and has also produced music videos for bands, including N.A.S.A and Gorillaz.
Overview
The Line's first film was the animated short film Everything I Can See From Here which was nominated for a BAFTA Award for British Short Animation in 2014.[4] The Line is known for its work with the British cartoon band Gorillaz and is also known for producing the band's 2020 web series Song Machine[5] and the music video for the band's 2018 single "Humility".[6] The studio has also produced other music videos for songs, including "Easy" by Porter Robinson and Mat Zo,[7] "Strange Enough" by N.A.S.A. and "Giants" by True Damage (a cartoon band created for the 2009 video game League of Legends).[8] The Line has also produced advertisements for various brands, including Nickelodeon, Virgin Media,[9] Gucci,[10] Doritos,[11] Viceland, Freeview,[12] YT Izzo[13] and others.[14]
History
The Line began in 2013 when its six founders rented a studio in East London to work on their material. The first time that all six founders worked on a project together was the music video for the single "Easy" by Porter Robinson and Mat Zo. After being satisfied with the experience, the six founders of The Line decided to continue working together as a collective. The Line's first animated short film Everything I Can See From Here was nominated for a BAFTA Award for British Short Animation in 2014. The exposure from the short film's award nomination was followed by a series of opportunities and offers for collaborations from various brands.
Filmography
Short films
- Everything I Can See From Here (2013)
Web series
- Song Machine (2020)
Music videos
| Year | Song title | Musical artist |
|---|---|---|
| 2010 | "Strange Enough" | N.A.S.A. |
| 2013 | "Easy" | Porter Robinson and Mat Zo |
| 2018 | "Humility" | Gorillaz and George Benson |
| 2019 | "Giants" | True Damage |
Advertisements
- E4 “E4 Man” 2011
- Game of Thrones “Blinkbox” 2014
- Freeview “Set Yourself Free” 2014
- STV1 “Ramadan” 2014
- HSBC “Charged Up” 2015
- YouTube “A-Z of Youtube” 2015
- Virgin Media “9.58 Seconds” 2016
- Doritos “Doritos Collisions” 2018
- Gucci “Gucci SS2018” 2018
- Blizzard Entertainment “Heroes of the Storm - MechaStorm” 2018
- Chucklefish “Wargroove” 2019
- Unilever “Every U Does Good” 2019
- YT Izzo “YT IZZO: FAST・AGILE・SHARP” 2020
- Sanrio “Hello Kitty” 2020
- Riot Games “Worlds 2020 - League of Legends” 2020
- Kenzo “The Great Race” 2020
- TBS “TBS Idents”
- Red Bull “Zenit”
- Nickelodeon “Vines”
References
- ^ "Vice Media Expands to Indonesia". The Hollywood Reporter. 7 November 2016.
- ^ Elder, Saljae (6 November 2020). "How anime short The Mighty Grand Piton puts Caribbean culture at the forefront". Fader.
- ^ "THE LINE ANIMATION LLP - Officers (free information from Companies House)". beta.companieshouse.gov.uk.
- ^ "BAFTAs 2014: the nominations in full". British Film Institute. 8 January 2014.
- ^ Codega, Linda (7 February 2020). "Don't count on The Gorillaz to show the same thing twice". Shots. Retrieved 6 November 2020.
- ^ Bourton, Lucy (1 June 2018). "What links Jack Black and Jamie Hewlett? It's the new Gorillaz video!". It's Nice That. Retrieved 6 November 2020.
- ^ Holmes, Kevin (March 18, 2013). "Get Lost For A Few Moments In This Futuristic Anime Music Video".
- ^ Summers, Nick (12 November 2019). "Why does Riot Games keep making virtual bands?". Engadget. Retrieved 6 November 2020.
- ^ Gianatasio, David (7 July 2016). "Ad of the Day: 9.58 Seconds Lasts a Lifetime in Usain Bolt's New Ad for Virgin Media". Ad Week. Retrieved 6 October 2020.
- ^ Morohan, George (2 October 2018). "Rothco wins Irish agency of the year at Kinsale Shark Awards". Extra.
- ^ "Doritos Flavours Collide in Stylish Hand Drawn Ad". On Animation. 8 September 2018.
- ^ "Freeview Play: Set Yourself Free". Shots. 6 October 2015.
- ^ Smurthwaite, James (8 October 2020). "Interview: YT Industries' Founder Markus Flossman on Christopher Walken, COVID, and Brick & Mortar Shops". Pink Bike. Retrieved 6 November 2020.
- ^ "Animation Studio | Anime Studio | OUR WORK | The Line Animation". Retrieved 6 November 2020.