The Genius Paik

The Genius Paik
Season 1 Promotional Poster
Hangul
천재 백
Lit.Genius Paik
RRCheonjae Baek
MRCh'ŏnjae Paek
GenreCooking
Travel
Starring


Country of originSouth Korea
Original languageKorean
No. of seasons3
No. of episodes13 (Season 1)
14 (Season 2)
TBA (Season 3)
Production
Executive producerPark Hee-yeon
ProducersLee Woo-hyung
Shin Chan-yang
Original release
NetworktvN
TVING
ReleaseApril 2, 2023 (2023-04-02) –
present

The Business Genius Chef Paik (Korean천재 백; lit. 'Genius Paik'), is a South Korean variety program that airs on tvN.[1]

Overview

The first season aired on Sunday at 19:45 (KST) from April 2 till June 25, 2023, for 13 episodes. It starred Baek Jong-won, Lee Jang-woo, Kwon Yu-ri, John Park and Eric. The Filming for Season 1 took place at Marrakesh, Morocco of North Africa for the first 4 episodes and Naples, Campania of Italy for the remaining 9 episodes.

The second season aired on Sunday at 19:40 KST from October 29, 2023, till February 4, 2024, for 14 episodes. It features the return of Baek Jong-won, Lee Jang-woo, Kwon Yu-ri and John Park, who were joined by the new cast members Lee Kyu-hyung, Hyoyeon, Fabrizio Ferrari and Eric. The Filming for Season 2 took place at San Sebastián, Gipuzkoa of Spain.[2]

The third season was titled The Global Food Business Challenge Chef Paik (Korean세계 밥장사 도전기 백사장3).[3][4] It premiered on February 10, 2026 every Tuesday at 22:10 KST, with actor Yoon Shi-yoon joining the cast with filming location as Lyon, France.[5][6]

Locations

Season 1

Season 2

Season 3

France

Cast

Main

Season 1

Season 2

Season 3

Airtime

Season Air date Airtime
1 April 2 - June 25, 2023 Sundays at 19:45 (KST)
2 October 29, 2023 - February 4, 2024 Sundays at 19:40 (KST)

Episodes

Season 1

Ep. Original broadcast date Location
1 April 2, 2023 Marrakesh, Morocco of North Africa
2 April 9, 2023
3 April 16, 2023
4 April 23, 2023
5 April 30, 2023 Naples, Campania of Italy
6 May 7, 2023
7 May 14, 2023
8 May 21, 2023
9 May 28, 2023
10 June 4, 2023
11 June 11, 2023
12 June 18, 2023
13 June 25, 2023

Season 2

Ep. Original broadcast date Location
1 October 29, 2023 San Sebastián, Gipuzkoa of Spain
2 November 5, 2023
3 November 12 2023
4 November 19, 2023
5 November 26, 2023
6 December 3, 2023
7 December 10, 2023
8 December 17, 2023
9 December 31, 2023
10 January 7, 2024
11 January 14, 2024
12 January 21, 2024
13 January 28, 2024
14 February 4, 2024

References

  1. ^ Park Soo-in (February 2, 2023). 백종원 나폴리 한식당, tvN 예능 '장사천재 백사장'이었다[공식입장] [Baek Jong-won, a Korean restaurant in Naples, was tvN's 'Business Genius Baeksajang' [official position]] (in Korean). Newsen. Archived from the original on February 4, 2023. Retrieved February 4, 2023 – via Naver.
  2. ^ Shin Young-eun (October 20, 2023). 백종원, '장사천재 백사장' 시즌2 안한다더니...마음 바꾼 이유는? "이장우→권유리 못살게 굴어" [Baek Jong-won said he wouldn't do a second season of "Business Genius Baek Sa-jang," but then changed his mind. "Lee Jang-woo → Kwon Yu-ri are making life miserable."]. Star Today (in Korean). Retrieved November 2, 2023.
  3. ^ Park Hye-jin (April 28, 2025). 백종원 프랑스서 장사천재 백사장 시즌3 촬영 근황 공개 [Baek Jong-won reveals updates from filming Season 3 of "Business Genius Chef Paik" in France.] (in Korean). Top Star News. Retrieved April 28, 2025 – via Naver.
  4. ^ Lee Hwi-seon (February 4, 2026). '장사천재 백사장3' 컴백, 10일 첫 방송 뜬다 [공식] ["Merchant Genius Baek Sa-jang 3" returns, premiering on the 10th [Official]] (in Korean). OSEN. Retrieved February 4, 2026 – via Naver.
  5. ^ Lee Ye-jin (January 14, 2026). '장사천재' 제목 빠졌다 "'백사장3', 2월 편성 확정…윤시윤 합류" [공식] ["The Genius of Business" title dropped, "'Chef Paik 3' confirmed for February broadcast... Yoon Shi-yoon joins" [Official]] (in Korean). Xports News. Retrieved January 14, 2026 – via Naver.
  6. ^ "돌아온 백종원 '백사장3' 시청률 반토막 아쉬운 출발" [Baek Jong-won's Return to "Baek Sa Jang 3" Sees Ratings Slashed in Half, a Disappointing Start]. Newsen (in Korean). February 11, 2026. Retrieved March 3, 2026.