The Curve (shopping mall)
| Location | Mutiara Damansara, Petaling Jaya, Selangor, Malaysia |
|---|---|
| Coordinates | 3°09′29″N 101°36′43″E / 3.1579199°N 101.6120082°E |
| Opening date | 2005 |
| Developer | Boustead Properties Berhad |
| Stores and services | 250 |
| Floors | 3 |
| Website | https://www.thecurve.com.my/ |
The Curve is a shopping mall located in Mutiara Damansara, Petaling Jaya, Selangor, Malaysia. Opened in 2005, it features an open-air, pedestrian-friendly design with a central piazza that serves as a social and event space. The mall is part of the larger Mutiara Damansara commercial development and is connected to adjacent properties such as IKEA & IPC Shopping Centre.
Location and access
The mall is accessible via five major routes:
- North Klang Valley Expressway (NKVE)
- Lebuhraya Damansara-Puchong (LDP)
- Sprint Expressway (Penchala Link)
- Damansara Perdana
- Persiaran Surian
A covered passageway connects directly to the Mutiara Damansara MRT station on the Klang Valley Mass Rapid Transit's Kajang line, providing public transportation access.[1]
Features
Key characteristics include:
- Basement parking facilities
- Mix of international and local retail tenants
- Regular events in the Centre Court space
- Adjacent to office towers and hotels
The mall has hosted numerous promotional campaigns and seasonal events, including Christmas celebrations featuring large-scale decorations.[2]
History
Development and early years (2005-2010)
The Curve was developed by Boustead Properties Berhad as part of the Mutiara Damansara township project. Key milestones:
- 2005: Opened as Malaysia's first open-air pedestrian mall on 13 acres (5.3 ha), featuring:
- 450,000 sq ft retail space
- Connection to Royale Chulan Hotel (now The Club Hotel)
- Initial anchor tenants: Cold Storage, GSC[3]
- 2006: Hosted Malaysia Mega Sale Carnival and introduced "Curvy Bunnies" promotional event[4]
Expansion and revitalization (2011-2020)
- **2012-2015**: Added new wings and renovated existing spaces to accommodate:
- Expanded F&B offerings
- Pop-up market concepts
- Family entertainment zones[5]
- 2016: Connected to Mutiara Damansara MRT station via covered walkway following KVMRT Kajang Line opening[6]
- 2019: Underwent major tenant reshuffle after several anchor store closures, introducing more experiential retail concepts[7]
Recent developments (2021-present)
- 2022: Announced "K-Culture Zone" featuring:
- Korean beauty brands
- K-pop merchandise stores
- Themed F&B outlets[8]
- 2024: 20th anniversary celebrations included:
- "Slide the Curve" water slide event (Sept 2024)
- Malaysia Book of Records achievement for largest Raya greeting card display (April 2024)[9]
Key structural changes:
| Year | Area upgraded | Changes made |
|---|---|---|
| 2012 | North Wing | Added 30 specialty stores |
| 2015 | Central Piazza | Installed retractable rain canopy |
| 2019 | West Wing | Converted to F&B hub |
References
- ^ "MRT Phase 1 Operations Begin". Paul Tan's Automotive News. 14 December 2016. Archived from the original on 7 June 2023.
- ^ "25-ft Christmas Tree at The Curve". Citizens Journal. 13 December 2020. Archived from the original on 24 May 2023.
- ^ "Boustead launches RM300m Curve mall". The Star. 12 March 2005.
- ^ "Curvy bunnies hop into the Curve". New Straits Times. 19 November 2006. p. H3.
- ^ Malaysia Retail Market Report 2016 (Report). Knight Frank. p. 27.
- ^ "MRT Phase 1 Begins Operations". The Edge Malaysia. 16 December 2016.
- ^ Paul Raj, Adeline (4 March 2019). "Retail Revamp at the Curve". EdgeProp.my.
- ^ "Boustead Plans Korean Makeover for the Curve". The Malaysian Reserve. 7 July 2022.
- ^ "The Curve 20th Anniversary" (Press release). Boustead Properties. 5 September 2024.
External links