Takenoko no sato

Takenoko no sato (たけのこの里, lit. 'Bamboo Shoot Village'), branded as Chococones in the United States, is a Japanese snack food produced by Meiji Seika since 1979.[1] It is a chocolate-covered cookie shaped like a bamboo shoot.

It has been associated with a debate comparing itself and a similar product, Kinoko no yama.[2]

History

Following the success of Kinoko no yama, first sold in 1975, Takenoko no sato was released in 1979.[1]

In 2024, due to the high price of cocoa beans, the cocoa content was reduced and the candy was reclassified as "quasi chocolate sweet", dropping its previous "chocolate sweet" classification.[note 1] [3]

Sale outside of Japan

In a similar fashion to Kinoko no yama (branded as Chocorooms), Takenoko no sato was renamed to Chococones, and had its packaging changed in the United States.[4] Chococones were discontinued in the United States in 2016.[5]

Debate

This section is an excerpt from Kinoko no yama vs Takenoko no sato.[edit]

Kinoko vs Takenoko (Japanese: きのこたけのこ戦争, Hepburn: Kinoko-Takenoko Sensō; lit. 'Kinoko-Takenoko War')[6] is a debate between consumers over which one of Kinoko no yama and Takenoko no sato, both made by Meiji Co., is better. This trend of comparing the two products began from the 1980s[7] and has become an Internet meme in the 21st century.[8] Meiji has held several votes to decide which chocolate is better, with Takenoko no sato winning most of the votes. According to a survey by Meiji Co., older generations tend to prefer Kinoko no yama.[9]

See also

Notes

  1. ^ Japan has a special scale to classify chocolate products as listed in Types of chocolate#Japan.

References

  1. ^ a b "NEWS RELEASE「きのこの山」「たけのこの里」" (PDF) (in Japanese). KYODO NEWS PRWIRE. Retrieved 2026-03-03.
  2. ^ "Kinoko no Yama vs Takenoko no Sato". Japan Today. 2024-06-05. Retrieved 2026-03-03.
  3. ^ 集英社オンライン. "「きのこの山」「たけのこの里」が「チョコ」→「準チョコ」になっていた！ 大手企業も苦しむバレンタイン、専門店の生きのこり策は（集英社オンライン）｜ｄメニューニュース". dmenu News (in Japanese). Retrieved 2026-03-03.
  4. ^ "アメリカの「たけのこの里」がエレガントな件". Excite Bit (in Japanese). 2012-07-17. Retrieved 2026-03-03.
  5. ^ Meiji America [@meijiamerica] (December 10, 2018). "Hi @taroleo, thank you for reaching out! Unfortunately, Chococones were discontinued in 2016 along with the introduction of Chocorooms Strawberry. While Meiji America no longer sells the item in the US, it is still available as an import product in Japanese or Asian markets" (Tweet) – via Twitter.
  6. ^ "Kinoko no Yama vs Takenoko no Sato". Japan Today. 2024-06-05. Retrieved 2024-09-11.
  7. ^ "きのこVS.たけのこ戦争ついに終結 「たけのこ党」が国民総選挙で勝利！「吉田沙保里とつくるたけのこの里」などマニフェスト実行へ（2018年9月11日）｜BIGLOBEニュース". BIGLOBEニュース (in Japanese). Retrieved 2024-09-11.
  8. ^ "「きのこの山・たけのこの里」総選挙実施 激突前から「たけのこ派」勝利宣言のわけ". J-CAST トレンド (in Japanese). 2018-02-27. Retrieved 2024-09-11.
  9. ^ "「きのこの山」VS.「たけのこの里」戦争に決着!? 購買データ分析で"大差"あり". ITmedia NEWS (in Japanese). Retrieved 2024-09-11.
This article is issued from Wikipedia. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.