SuperMoney

SuperMoney
Type of businessPrivate
Founded2013 (2013)
HeadquartersSanta Ana, California, United States
FounderMiron Lulic
Key peopleMiron Lulic (CEO)
IndustryFinancial technology
URLsupermoney.com

SuperMoney is an online financial technology company that operates an AI-driven personal finance app and a financial services comparison platform.[1][2] The company is headquartered in Santa Ana, California.

History

SuperMoney was founded in 2013 by Miron Lulic and initially launched as a personal finance blog. The website later transitioned to a Yelp-like model, helping users compare and review financial services.

In April 2017, SuperMoney launched its personal loan offer engine, a marketplace that enabled consumers to submit a single loan application and receive pre-approved offers from multiple lending partners.[3] In August 2017, the company launched an auto loan offer engine for vehicle purchase and refinance loans.[4][5][6][7][8]

In May 2018, SuperMoney launched its point-of-sale financing platform for small businesses.[9] In November 2018, SuperMoney launched a student loan refinancing marketplace.[10][11][12]

In 2025, SuperMoney debuted its AI-powered personal finance app at Finovate, featuring automated budgeting, a financial insights feed, and an AI financial assistant that connects to users' bank accounts and credit data to provide personalized recommendations.[13]

Recognition

SuperMoney has been named to the Inc. 5000 list of fastest-growing private companies in America for five consecutive years: #1,706 in 2021, #1,936 in 2022, #1,508 in 2023, #1,886 in 2024, and #4,565 in 2025.[14][15]

Deloitte ranked SuperMoney on its Technology Fast 500 list of fastest-growing technology companies in North America for three consecutive years, from 2022 to 2024.[16][17][18]

The Financial Times, in partnership with Statista, ranked SuperMoney #126 on The Americas' Fastest-Growing Companies 2024 list[19] and #164 on the 2025 list.[20]

SuperMoney was awarded Best Financial Product Comparison Service by Fintech Breakthrough in 2023 and 2024.[21][22]

Products and services

SuperMoney App

In 2025, SuperMoney launched a web and mobile (iOS & Android) personal finance app featuring AI-powered budgeting, account aggregation, credit monitoring, and an automated loan refinancing tool. The app connects to users' financial accounts to deliver personalized recommendations and was demonstrated at FinovateSpring 2025.[13] The product launched on Product Hunt and achieved a Launch of the Day award[23]

Comparison platform

SuperMoney operates as a comparison platform rather than a direct supplier of financial services. The company provides information and reviews across financial product categories including credit cards, personal loans, auto loans, student loans, mortgages, business loans, banking, insurance, and stock trading.[1][24]

SuperMoney leverages its data to publish financial service industry studies that have been cited by media outlets such as CNBC,[25][26][27] Business Insider,[28][29][30][31][32] Forbes,[33][34] Fox News,[35] and Reader's Digest.[36]

Loan offer engine

SuperMoney launched its loan offer engine in 2017. By October 2018, the platform had processed over $1 billion in financing requests,[37][38][39] reaching $2 billion by August 2019[40][41] and $5 billion by May 2021.[42] The engine allows consumers to fill out a single financing request, which is forwarded to matching lending partners who return pre-qualified offers in real time.[43][44]

Point-of-sale financing

SuperMoney's point-of-sale financing platform, launched in May 2018, provides point of sale lending to merchants and service providers across industries including home improvement, health, and specialty retail.[45] The platform is offered to merchants at no cost; SuperMoney generates revenue through its lending partners rather than charging merchants a discount rate fee.[46][47][48]

See also

References

  1. ^ a b Taylor, Allen (2018-02-22). "SuperMoney wants to be a financial market". Lending Times. Retrieved 2018-04-16.
  2. ^ "FinovateSpring 2025 – SuperMoney". Finovate. Retrieved 2026-02-09.
  3. ^ Penn, David (2017-05-30). "SuperMoney Brings a Kayak-Like UX to the Online Borrowing Process". Finovate. Retrieved 2018-04-16.
  4. ^ Moreno, Denisse (2017-08-19). "New Online Platform Aims To Help Car Loan Borrowers Negotiate Better". International Business Times. Retrieved 2018-04-16.
  5. ^ Zulovich, Nick (2017-08-23). "UPDATED: 70 finance companies already listed with SuperMoney's new platform". SubPrime. Retrieved 2018-04-16.
  6. ^ Hoffman, William (2017-08-22). "Fintech Startup Pursues Captive Partners for Loan Engine". Auto Finance News. Retrieved 2018-04-16.
  7. ^ Hoffman, William (2017-08-16). "SuperMoney's Direct Auto Aggregator Spotlights Full Cost of Interest Rates". Auto Finance News. Retrieved 2018-04-16.
  8. ^ Penn, David (2017-08-21). "SuperMoney Launches Auto Loan Offer Engine". Finovate. Retrieved 2018-04-16.
  9. ^ Hurst, Samantha (2018-05-08). "SuperMoney Debuts Point of Sale Financing Platform For Small Business Growth". Crowdfund Insider. Retrieved 2018-05-08.
  10. ^ Muhn, Julie (2018-11-16). "SuperMoney Launches Student Loan Refinancing Marketplace". Finovate. Retrieved 2018-11-16.
  11. ^ Lulic, Miron (2018-11-14). "SuperMoney Launches Student Loan Refinance Marketplace". SuperMoney. Retrieved 2018-11-16.
  12. ^ Wolinsky, Jacob (2019-08-14). "The Future Of Lender Credit Models With SuperMoney". ValueWalk. Retrieved 2019-08-14.
  13. ^ a b "FinovateSpring 2025 – SuperMoney". Finovate. 2025-05-22. Retrieved 2026-02-09.
  14. ^ "SuperMoney – Inc. 5000 Company Profile". Inc. Retrieved 2026-02-09.
  15. ^ "SuperMoney Earns Fourth Consecutive Spot on Inc. 5000 List of Fastest-Growing Companies" (Press release). PR Newswire. 2024-08-14. Retrieved 2026-02-09.
  16. ^ "Deloitte Technology Fast 500 2022" (PDF). Retrieved 2024-04-04.
  17. ^ "Deloitte Technology Fast 500 2023". Retrieved 2024-04-04.
  18. ^ "SuperMoney Makes the Deloitte 2024 Technology Fast 500 List for the Third Consecutive Year". SuperMoney. Retrieved 2026-02-09.
  19. ^ "The Americas' Fastest-Growing Companies 2024". Financial Times. Retrieved 2024-04-04.
  20. ^ "SuperMoney Makes 2025 FT Fastest Growing Companies List". SuperMoney. Retrieved 2026-02-09.
  21. ^ "Fintech Breakthrough 2023 Winners". Fintech Breakthrough. Retrieved 2024-04-04.
  22. ^ "Fintech Breakthrough 2024 Winners". Fintech Breakthrough. Retrieved 2024-04-04.
  23. ^ "SuperMoney Product Hunt Launch of the Day". SuperMoney. Retrieved 2026-03-05.
  24. ^ Latham, Andrew (2017-08-21). "When Is It a Good Idea for a Contractor to Consider a Business Loan?". Retrofit Magazine. Retrieved 2018-04-30.
  25. ^ Blumberg, Jonathan (2018-05-01). "The US states with the highest and lowest average credit card balances". CNBC. Retrieved 2018-05-01.
  26. ^ Martin, Emmie (2019-06-28). "83% of non-homeowners say student loans are the reason they can't afford to buy". CNBC. Retrieved 2019-06-28.
  27. ^ Dickler, Jessica (2019-09-14). "Here's how long it takes to improve your credit score". CNBC. Retrieved 2019-09-14.
  28. ^ Hoffower, Hillary (2019-09-12). "Nearly half of millennials said the biggest mistake they made with student loans is thinking their starting salaries would cover their monthly payments, a new study shows". Business Insider. Retrieved 2019-09-12.
  29. ^ Hoffower, Hillary (2019-09-12). "Income for young adults has grown by just $29 since 1974 — nowhere close to keeping up with skyrocketing housing costs and the crushing size of student-loan debt". Business Insider. Retrieved 2019-09-12.
  30. ^ Hoffower, Hillary (2019-11-18). "8 life events millennials are putting off longer than their parents because they can't afford it". Business Insider. Retrieved 2019-11-18.
  31. ^ Hoffower, Hillary (2019-12-18). "American millennials may be behind financially, but one chart indicates that Gex X could be in for an even more brutal awakening when it comes to their wealth". Business Insider. Retrieved 2019-12-18.
  32. ^ Hoffower, Hillary (2020-02-25). "The typical US worker can no longer afford a family on a year's salary, showing the dire state of America's middle class". Business Insider. Retrieved 2020-02-25.
  33. ^ Wasik, John (2017-12-15). "The Best Way To Avoid Getting Buried By Debt". Forbes. Retrieved 2018-04-16.
  34. ^ Paris, Ellen (2018-06-03). "Important Mortgage Tips For First-Time Buyers". Forbes. Retrieved 2018-06-03.
  35. ^ Wallace, Danielle (2020-02-05). "What is millennial socialism?". Fox News. Retrieved 2020-02-05.
  36. ^ Donvito, Tina (2019-10-29). "20 Things You're Probably Blaming on Millennials—But Shouldn't". Reader's Digest. Retrieved 2019-10-29.
  37. ^ Hurst, Samantha (2018-10-18). "SuperMoney Milestone: Surpasses $1 Billion in Financing Requests". Crowdfund Insider. Retrieved 2018-10-18.
  38. ^ Hurst, Samantha (2018-03-23). "SuperMoney Milestone: Fintech Startup Exceeds $500 Million in Loan Applications Processed". Crowdfund Insider. Retrieved 2018-04-16.
  39. ^ Newswire (2018-03-21). "SuperMoney Exceeds Half a Billion Dollars in Loan Applications Processed Since Launch". Markets Insider. Retrieved 2018-04-16.
  40. ^ PYMNTS (2019-08-12). "FinServ Matchmaker SuperMoney Tops $2B In Loan Requests". PYMNTS. Retrieved 2019-08-12.
  41. ^ Hurst, Samantha (2019-08-12). "SuperMoney Milestone: Fintech Startup Surpasses $2 Billion in Loan Requests". Crowdfund Insider. Retrieved 2019-08-12.
  42. ^ Benzinga (2021-05-04). "SuperMoney Surpasses $5 Billion in Loan Requests with Transparent Access to Financing". Benzinga. Retrieved 2021-05-04.
  43. ^ Lulic (2018-04-20). "How Is Fintech Emerging To Provide More Transparency For Consumers?". ValueWalk. Retrieved 2018-04-20.
  44. ^ Munk (2020-05-01). "Mistakes to Avoid When Refinancing Student Loans". Wall Street Journal. Retrieved 2020-09-24.
  45. ^ Davis, Julie (2018-06-29). "Faster Payment with Point of Sale Loans". Fuel. Retrieved 2018-06-29.
  46. ^ Harrison, Kate (2018-09-18). "Should Your Business Offer Point-Of-Sale Financing?". Forbes. Retrieved 2018-09-18.
  47. ^ Hernandez, Pedro (2018-06-23). "SuperMoney Launches Point-of-Sale Financing Service for SMBs". Small Business Computing. Retrieved 2018-06-25.
  48. ^ "SuperMoney Launches Unprecedented Point of Sale Financing Platform". Concrete Homes Magazine. 2018-06-26. Retrieved 2018-07-29.
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