Stanley Rapp

Stanley "Stan" Rapp (born July 26, ? in the Bronx, New York) is a marketing and advertising professional.[1] Together with his then-partner, Tom Collins, he co-founded and served as chief executive officer of Rapp & Collins (today rebranded as Rapp[2]), for 23 years.[3]

Rapp was also chief executive officer of McCann Relationship Marketing, MRM Worldwide, Inc. since 1997, and an Advisor of Advertising & Marketing Communications at TMX Communications Inc.[4] He has been recognized by Ad Age magazine as one of the “101 individuals who shaped advertising in the 20th Century”[1] and was elected to the Direct Marketing Association Hall of Fame.[5] Direct Marketing magazine also named him one of its “industry legends” and he is one of only two recipients of the Direct Marketing Educational Foundation's Vision Award.[1]

Works

Rapp is the co-author of MaxiMarketing,[6] which first predicted the turnaround from mass marketing to an individualized marketing paradigm. He is also the co-author of the book, Max-e-Marketing in the Net Future, that focuses on how web-based technologies are reshaping the direct and relationship marketing fields.[7] His book, edited for McGraw-Hill, Reinventing Interactive and Direct Marketing, introduces an iDirect Marketing paradigm for the digital era.[8] Six other books followed including Max-e-Marketing in the Net Future and Reinventing Interactive and Direct Marketing. In mid-2014, he began writing the book, Entangled Marketing, with Sebastian Jespersen, CEO of the global digital agency Vertic, on how to move beyond traditional engagement marketing.[9]

References

  1. ^ a b c http://www.authorsasexperts.com/profile.php?aid=178
  2. ^ "Rapp advertising and marketing profile at Adbrands.net".
  3. ^ "Stan Rapp". Archived from the original on 2011-07-11.
  4. ^ "Stocks".
  5. ^ "DMA Hall of Famer Stan Rapp is One of the Original Influencers". 3 January 2011.
  6. ^ Rapp, Stan; Collins, Thomas L. (1989). MaxiMarketing: The New Direction in Advertising, Promotion, and Marketing Strategy. ISBN 0452262380.
  7. ^ Rapp, Stan; Martin, Chuck (2001). Max-e-marketing in the Net Future: Seven Imperatives for Outsmarting the Competition in the Net Economy. ISBN 0071364722.
  8. ^ "Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives".
  9. ^ "Stan Rapp « Digital Copenhagen". digitalcopenhagen.dk. Archived from the original on 2014-10-28.
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