Sony ZV-E10

Sony ZV-E10
Overview
MakerSony Group
TypeMirrorless camera, interchangeable lens camera
ReleasedJuly 27, 2021[1]
Lens
LensSony E-mount
Sensor/medium
SensorAPS-C 23.5 x 15.6 mm Exmor CMOS sensor[2]
Maximum resolution6000 x 4000 (24 megapixels)
Film speedISO 100–32000 (50 to ISO 51200 expanded range)
Focusing
Focus areas425 focus points
Exposure/metering
Metering modesMulti-segment, Center-weighted, Spot, Entire Screen Average, Highlight
Flash
FlashSony α system flash compatible with Multi Interface Shoe
Shutter
Shutter1/4000 to 30 s, bulb
Continuous shooting8 frame/s, 11 frame/s in speed priority mode
Image processing
Image processorBIONZ X[3]
White balanceYes
General
Video recording3840 x 2160, 4:2:0, 8 bit, up to 100Mbps at 24/25/30 fps, electronic image stabilization
LCD screen2.95" 921,600 pixel TFT LCD, fully articulating, opening angle: ~176°, rotation angle: ~270°
Dimensions115.2×64.2×44.8 mm (4.54×2.53×1.76 in)
Weight343 g (12 oz) including battery
Chronology
SuccessorSony ZV-E10 II

The Sony ZV-E10 is a mirrorless camera that was released in 2021. It is based on the Sony α6100[1] and aimed at vloggers.[4][5]

Specifications

The specifications of the camera deviate from other popular APS-C cameras as its main focus is shooting video. It has no built-in flash. It lacks a viewfinder, instead relying on its built-in LCD screen to allow the user to frame a shot. The LCD can fully articulate so it can face the subject, enabling the use of the camera on a selfie stick. The camera has a relatively good microphone integrated and ships with a detachable windmuff. It has a feature called "Product Showcase" which shifts the focus to objects that are held in front of the camera where the focus would otherwise remain on any faces that are in frame.[6]

Comparison to other Sony cameras

The lower cost Sony ZV-1 has a similar target demographic and design philosophy but has no interchangeable lens.[7] The Sony α6100 (and various other models from the 6000 series) have a viewfinder and flash but no microphone windmuff, electronic image stabilization (EIS) or Product Showcase.

The Sony ZV-E1 is a fullframe 12MP video camera with a compact form factor targeting professional vloggers.

Reception

Reviews for the ZV-E10 are mostly positive. Reviewers praised the image quality,[6][8][7][9][10][11] articulating display,[10][12][9][6][8] microphone,[13][9][6][10][8] price,[14][10][11] and autofocus.[8][13][9][6][12][10][11] Common points of criticism are intense rolling shutter when recording 4K video,[8][6][12][10] battery life,[9][14] lack of a viewfinder,[12][10][13][11] and inability to record 4K video at 60fps.[9][10]

Sales

In Japan, according to reports from BCN Retail, the ZV-E10 was the best selling camera in 2023 and 2024.[15][16][17] In 2022 it was the second best selling camera[18] while in 2021, the ZV-E10's release year, it was the fifth.[19][20]

According to sales data that was collected by the Chinese E-commerce platform JD.com, the ZV-E10 was the fourth best selling camera in China in 2025.[21]

In 2021, Sony temporarily suspended manufacturing due to the global chip shortage of 2020-2023,[22][23][24] causing a significant decrease in sales.[25]

See also

References

  1. ^ a b "Sony announces the ZV-E10, an Alpha series APS-C mirrorless camera aimed at vloggers". DPReview. 2021-07-27. Retrieved 2025-09-14.
  2. ^ "ZV-E10 specifications". Sony. Retrieved 2025-09-14.
  3. ^ "ZV-E10M2 Specifications". Sony Australia. Retrieved 2025-09-14. Compared to the BIONZ X image processing engine in the ZV-E10.
  4. ^ Prasad. "Sony launches ZV-E10 interchangeable lens camera for vloggers". GSMArena.com. Retrieved 2025-09-16.
  5. ^ Dent, Steve (2021-07-27). "Sony's ZV-E10 brings interchangeable lenses to its vlogging camera series". Engadget. Retrieved 2025-09-16.
  6. ^ a b c d e f Bracaglia, Dan. "Sony ZV-E10 review". DPReview. Retrieved 2025-09-14.
  7. ^ a b Mense, Ryan (2021-07-27). "Sony ZV-E10 Review: Small, Simple, and Suffering Because of It". PetaPixel. Retrieved 2025-09-14.
  8. ^ a b c d e "Sony ZV-E10 review". Stuff. 2021-08-24. Retrieved 2025-09-14.
  9. ^ a b c d e f "Sony ZV-E10 Review". PCMag. 2021-07-27. Retrieved 2025-09-14.
  10. ^ a b c d e f g h Kronfli, Basil (2021-07-27). "Sony ZV-E10 review". TechRadar. Retrieved 2025-09-16.
  11. ^ a b c d Kieldsen, Sam (2022-04-21). "Sony ZV-E10 Review". Trusted Reviews. Retrieved 2025-09-14.
  12. ^ a b c d Lawton, Rod (2021-08-16). "Sony ZV-E10 review". Digital Camera World. Retrieved 2025-09-14.
  13. ^ a b c Behiri, Johnnie (2021-07-27). "Sony ZV-E10 Review - A New Standard For Vloggers?". CineD. Retrieved 2025-09-14.
  14. ^ a b Farsace, Becca (2021-10-06). "Sony Alpha ZV-E10 review: interchangeable lens vlogging machine". The Verge. Retrieved 2025-09-14.
  15. ^ Rooke, Hannah (2024-01-23). "Japan's top 10 cameras of 2023 are surprising with Canon M50 and Olympus PEN featuring". Digital Camera World. Retrieved 2025-09-14.
  16. ^ "シリーズ別に集計！　2023年に売れたミラーレス一眼TOP10【年間ランキング】". BCN Retail. 2024-01-14. Archived from the original on 2024-01-24.
  17. ^ "2024年に売れたミラーレス一眼TOP10、ソニー「VLOGCAM ZV-E10」が2年連続首位". BCN Retail. 2025-01-23.
  18. ^ "2022年に売れたミラーレス一眼TOP10、「EOS Kiss M2」が「VLOGCAM ZV-E10」を上回って首位　2023/1/4". BCN Retail. 2023-01-04.
  19. ^ Artaius, James (2022-01-10). "The 10 best-selling cameras in Japan: no full frames, no DSLRs, no Nikons!". Digital Camera World. Retrieved 2025-09-16.
  20. ^ "2021年に売れたミラーレス一眼TOP10、ソニー「α6400」が首位、Vlog撮影向けカメラ「ZV-E10」は4位にランクイン　2022/1/5". BCN Retail. 2022-01-05. Archived from the original on 2022-01-04.
  21. ^ Bunermann, Kim (2025-07-29). "China's top-selling cameras and lenses revealed… Spoiler: Sony rules, by far". Digital Camera World. Retrieved 2025-09-14.
  22. ^ Schneider, Jaron (2021-12-06). "Sony Suspends Orders for the New ZV-E10 as Chip Shortage Continues". PetaPixel. Retrieved 2025-09-14.
  23. ^ Burgett, Gannon. "Another one bites the dust: Sony suspends orders of its ZV-E10 camera, citing chip shortage". DPReview. Retrieved 2025-09-14.
  24. ^ Dent, Steve (2021-12-07). "Sony stops producing its new ZV-E10 camera due to chip shortages". Engadget. Retrieved 2025-09-16.
  25. ^ Schneider, Jaron (2021-12-14). "Global Chip Shortage Appears to Be Hurting Sony Significantly". PetaPixel. Retrieved 2025-09-14.

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