Sold Out on You

Sold Out on You
Hangul
오늘도 매진했습니다
Lit.Sold Out Again Today
RROneuldo maejinhaetseumnida
MROnŭldo maejinhaessŭmnida
Genre
Written byJin Seung-hee
Directed byAhn Jong-yeon
Starring
Country of originSouth Korea
Original languageKorean
Production
Executive producerLee Seul-gi (CP)[1]
Production companies
Original release
NetworkSBS TV

Sold Out on You (Korean: 오늘도 매진했습니다) is an upcoming South Korean romantic comedy workplace television series written by Jin Seung-hee, directed by Ahn Jong-yeon, and starring Ahn Hyo-seop, Chae Won-bin,Kim Bum, and Go Doo-shim. The series depicts the story of two people who are sincere and passionate about their work but surprisingly neglectful of themselves, as their lives become intertwined 24 hours a day. It is scheduled to premiere on SBS TV on April 22, 2026 and will air every Wednesday and Thursday. It will also be available for streaming on Netflix.

Synopsis

Matthew Lee and Dam Ye-jin meet through a series of day-and-night encounters. As their paths continue to cross, they slowly begin to understand each other's struggles, from his hidden burdens to her battle with insomnia. Through their growing connection, they help one another face personal challenges, heal emotional wounds, and discover love amid the chaos of everyday life.

Cast and characters

Chief executive officer of a cosmetics raw materials company who has a secret.
A home shopping channel host who suffers from overwork.
Executive director of a French cosmetics company who moved back to South Korea for business matters.
The real power behind the scenes in Deokpung Village.
An MD (merchandiser) for the same home shopping channel where Dam Ye-jin works, who later became part of her program for three years.
A dessert cafe owner with a prickly but kind-hearted attitude.

Production

Development

The series is directed by Ahn Jong-yeon, who helmed Seoul Busters (2024), with the script written by rookie writer Jin Seung-hee. Production is handled by Beyond J, the company behind Nevertheless (2021), Somebody (2022), A Shop for Killers (2024), and The Scandal of Chunhwa (2025), along with Studio S and Slingshot Studios.[2][3]

Casting

In March 2025, Ahn Hyo-seop and Chae Won-bin were cast as lead of the series.[2][4] Two months later, Ahn and Chae were confirmed to star.[5] Kim Bum along with Go Doo-shim, Park Ah-in, Shin Dong-mi, Jo Woo-ri, and Woo Hee-jin also joined the cast a day after the confirmation of the lead actors.[6] In July 2025, Yoon Jae-chan has been cast.[3]

Filming

In an interview with Ahn Hyo-seop, it was stated the filming already began in June 2025.[7]

Release

Sold Out on You is scheduled to premiere on SBS TV on April 22, 2026, and will air every Wednesday and Thursday.[8] It will also be available for streaming on Netflix.[9]

References

  1. ^ 프로그램 소개 [Program Introduction]. SBS (in Korean). Retrieved March 10, 2026.
  2. ^ a b Choi, Jae-wook (March 17, 2025). [단독] 안효섭, 로코로 돌아온다! 차기작은 '오늘도 매진했습니다' [[Exclusive] Ahn Hyo-seop returns with a romantic comedy! His next project is Sold Out on You]. Ize (in Korean). Retrieved December 21, 2025.
  3. ^ a b Kim, Soo-jin (July 28, 2025). '트라이' 윤재찬, 드라마 '오늘도 매진했습니다' 합류 ['The Winning Try' Actor Yoon Jae-chan Joins Drama Sold Out on You]. Starnews (in Korean). Retrieved December 21, 2025.
  4. ^ Hwang, So-young (March 21, 2025). [단독] 채원빈, 안효섭 만난다..'오늘도 매진했습니다' 주연 [[Exclusive] Chae Won-bin to star alongside Ahn Hyo-seop..Lead role in Sold Out on You]. JTBC (in Korean). Archived from the original on May 22, 2025. Retrieved December 21, 2025.
  5. ^ Cho, Min-jung (May 27, 2025). [공식] 안효섭X채원빈, SBS '오늘도 매진했습니다' 주연 확정...몽글몽글 로맨스 예고 [[Official] Ahn Hyo-seop X Chae Won-bin confirmed as leads of SBS Sold Out on You...A soft, heart-fluttering romance on the way]. Sports Chosun (in Korean). Retrieved December 21, 2025.
  6. ^ Chang, A-leum (May 28, 2025). [단독] 김범, 佛 재벌가 아들 된다...'오늘도 매진'으로 안방 컴백 [[Exclusive] Kim Bum to play the son of a French chaebol family...Returns to the small screen with Sold Out on You]. News1 (in Korean). Retrieved December 21, 2025. "SBS 새 드라마 '오늘도 매진했습니다' 내년 방송 박아인·신동미·조우리·우희진 등 합류" [SBS new drama Sold Out on You to air next year Park Ah-in, Shin Dong-mi, Jo Woo-ri, Woo Hee-jin, and others join the cast]
  7. ^ Lee, Min-ji (June 27, 2025). '케이팝 데몬 헌터스' 안효섭 "녹음하며 얼굴도 촬영, 진우 캐릭터에 반영" [일문일답] [KPop Demon Hunters Ahn Hyo-seop "Filmed my face while recording, reflected it in Jin-woo's character" [Q&A]]. Newsen (in Korean). Retrieved January 6, 2026.
  8. ^ Kang, Joo-hee (March 10, 2026). 안효섭·채원빈의 제철 로맨스...'오늘도 매진했습니다' 내달 22일 첫선 [Ahn Hyo-seop and Chae Won-bin's seasonal romance...Sold Out on You premieres on the 22nd of next month] (in Korean). Newsis. Retrieved March 10, 2026.
  9. ^ Brzeski, Patrick (January 20, 2026). "Netflix Unveils Stacked Korean Content Slate of 33 Series and Films for 2026 (Full List)". The Hollywood Reporter. Retrieved January 21, 2026.
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