SocialIQ
| Formerly | Soovox Inc. |
|---|---|
| Company type | Private |
| Industry | Influencer marketing, Social media |
| Founded | 2009 |
| Founder | Akram Benmbarek |
| Fate | Defunct |
| Headquarters | , |
Social IQ (formerly Soovox Inc.) was a San Diego-based influencer marketing platform that measured users' online social influence and connected them with brands for word-of-mouth marketing campaigns. The company was founded in 2009 by Akram Benmbarek and was headquartered in San Diego, California.[1]
History
Akram Benmbarek, who had previously worked in technology finance at Advanced Equities Financial Corp and in wealth management at Morgan Stanley, Merrill Lynch, and UBS, founded the company in mid-2009 under the name Soovox.[2][3]
In October 2011, Benmbarek rebranded the company as SocialIQ. At that time, the company was seeking a Series A round of venture capital, having raised under $1 million in angel seed funding.[4]
Similar metrics
References
- ^ "Social IQ Company Profile". PitchBook. Retrieved 2024-01-01.
- ^ "San Diego Startup Tracks Your Social IQ (Influence Quotient), Looks to Raise Capital - Xconomy". 4 October 2011.
- ^ Rao, Leena (2010-11-17). "Soovox Wants To Help Brands Connect With Online Influencers". TechCrunch. Retrieved 2024-01-01.
- ^ Bigelow, Bruce V. (2011-10-04). "San Diego Startup Tracks Your Social IQ (Influence Quotient), Looks to Raise Capital". Xconomy. Retrieved 2024-01-01.