Singles Awareness Day
Singles Awareness Day (or Singles Appreciation Day, or SAD) is an unofficial holiday celebrated each February 15.[1][2]
Holiday
Singles Awareness Day is the flip-side to Valentine's Day meant for those without a romantic attachment.[3][1] It is a celebration of love in other forms recognizing the love between friends, family and even loving yourself.[4] People who observe Singles Awareness Day reportedly may do so out of spite for Valentine's Day, as a Hallmark holiday, or for other reasons.[3]
On Singles Awareness Day, single people gather to celebrate or to commiserate in their single status. It also reminds romantic couples that they don't need to be in a relationship to celebrate life.[1][5]
History
According to Dictionary.com, the invention of SAD is often credited to journalist Julian Barnes. According to Barnes, he and fellow high school friends invented the idea in 2001 as a sort of joke to celebrate that they were single, in reaction to Valentines day on February 14, when all supposedly non-single people celebrated their attachments. It comes one day after Valentine's Day, poignantly because this is when unsold candy hearts and other affections of love go on sale.[6][7] They eventually started capitalizing on their idea in a more literal sense by selling cheap candies and chocolates.
In the United Kingdom, two days are attributed to highlighting single status. Since Single Awareness Day spells "SAD" and a group of dating experts wanted to highlight a more positive tone, they established National Singles Day. It is celebrated on 11 March with the aim to empower those who identify themselves as single.[8][1][9]
See also
- 4B movement
- Black Day (South Korea)
- Carnival
- Friendship Day
- Incel
- Loneliness
- Mardi Gras
- Singles' Day
- Singles event
- Singleton (lifestyle)
References
- ^ a b c d Kirkham, Elyssa (14 February 2015). "20 Ways to Treat Yourself on Singles Awareness Day". The Huffington Post. Retrieved 11 February 2016.
- ^ "Singles Awareness Day – February 15". Nationaldaycalendar.com. 14 February 2023. Retrieved 7 June 2023.
- ^ a b Treye Green (14 February 2014). "Singles Awareness Day: 20 Anti-Valentine's Day Quotes For Singles". International Business Times. Retrieved 11 February 2016.
- ^ National Singles Day US (14 February 2017). "Beyond Romance". NationalSinglesDayUS.org. Archived from the original on 2 March 2017. Retrieved 1 March 2017.
- ^ "Singles Awareness Day Is The S.A.D. Alternative To Valentine's Day". The Huffington Post. 13 February 2014. Retrieved 11 February 2016.
- ^ "Who Started Singles Awareness Day". Dictionary.com. 11 February 2022. Retrieved 24 January 2023.
- ^ "Why Singles Awareness Day Started". Times Now News. 15 February 2022. Retrieved 24 January 2023.
- ^ "New UK Dating Fair Brings Singles & Brands Together To Mark National Singles Day". Global Dating Insights. 10 January 2017. Retrieved 21 March 2019.
- ^ "What is Singles Awareness Day and why do people celebrate it?". London Evening Standard. Retrieved 15 February 2018.
Further reading
- Sharp, Elizabeth A.; Ganong, Lawrence (July 2011). "'I'm a Loser, I'm Not Married, Let's Just All Look at Me': Ever-Single Women's Perceptions of Their Social Environment". Journal of Family Issues. 32 (7): 956–980. doi:10.1177/0192513X10392537. S2CID 146368386.
- Close, Angeline; Zinkhan, George (2007). "Consumer Experiences and Market Resistance: an Extension of Resistance Theories". ACR North American Advances. 34: 256–262.
- Passmore, Dillan (13 February 2017). "Happy Singles Awareness Day". The Utah Statesman. pp. 4–5.