Siempre es hoy

Siempre Es Hoy (Spanish for It is always today) is the third album by Argentine rock musician Gustavo Cerati.

The album was advertised as "Cerati's Rock Album", however, it has a more of an electronic style than rock. Music critics were pleased with Siempre Es Hoy, giving it ratings ranging from 4 to 5 stars.

Some of the songs were remixed for the 2003 album, Reversiones: Siempre Es Hoy. These songs were remixed by several guest musicians including Leandro Fresco, Bostich from Nortec Collective, Miranda!, Kinky and DJ Orange, all to various electronic-music styles.

Following the critical success of its 1999 album Bocanada and some musical experiments in between like 11 Episodios Sinfónicos and +Bien, Cerati "wanted to make a rhythmic and powerful album, unlike Bocanada, which was more subtle and elegant".^[2] The album was developed at the height of a severe economic crisis in Argentina that forced it to be reduced to a single CD; the project was originally conceived as a double album.^[3] At the end of production, the artist had to choose from around 40 songs—some of which were merely sketches—to arrive at a tracklist of 17 songs and a total duration of more than 70 minutes, an unusual venture for the music industry at that time.^[2]

Cerati described the rhythm section to be influenced by hip-hop, "a genre [he] was listening to a lot [at the time]", with the guitars and melodies adopting a more conventional style of rock/pop. The album also explores scratching and Argentinian folk percussion.^[2] A variety of guests were brought, including Charly García and other artists who contributed to the experimental sound of the project.^[3]