Shopno Jabe Bari
| Agency | Grey Advertising Bangladesh |
|---|---|
| Client | Grameenphone |
| Language | Bengali |
| Running time | 3 minutes |
| Product |
|
| Release dates | 2009 (Shopno Jabe Bari 1) 31 August 2016 (Shopno Jabe Bari 2) |
| Directed by | Ramya Khan (2009) Shahriar Palak (2016) |
| Music by | Habib Wahid |
| Production company | Prekkhagriho |
| Country | Bangladesh |
Shopno Jabe Bari (Bengali: স্বপ্ন যাবে বাড়ি, lit. 'Dreams will go home') is a franchise of Bangladeshi television commercials by Grameenphone. First aired in 2009, the commercials depict the story and feelings of the homebound people in the occasion of Eid. The jingle of the commercials, composed by Habib Wahid, has been widely acclaimed as the symbolic song for the homebound people of Bangladesh.
Background
Eid is the main religious festival for the Bengali Muslims. Many people living away from home return to celebrate the festival with the near ones, which results a large migration of homebound people in the country annually. For many people, the moment carries an enthusiasm and deep feelings.[1] Various advertisements have been created capturing this festive atmosphere.[2]
Commercial
Originally, two commercials were made with the same title, the first one in 2009 and the second one in 2016. The first one was directed by Ramya Khan, while the second one was directed by Shahriar Palak. The general theme of both commercials is the story of one or more men and woman living in Dhaka and returning home, highlighting the "exhilaration of a daughter upon returning home to her sister and mother, a man to his beloved wife and two friends to their group of friends they grew up with", accompanied by the jingle playing in the background.[3]
In 2025, the commercial was remade as a 3-minute musical film directed by Piplu R. Khan.[4]
Jingle
The commercials carry a jingle (theme song) with the same title. The music was composed and arranged by Habib Wahid.[5] The jingle of the first commercial was written by Anika Mehjabin, at the time an employee at Grameenphone,[5] and sung by Milon Mahmud.[5][6] The jingle of the second commercial was written by Russell Mahmud and sung by Mithun Chakra.[5][7] In the 2025 remake, the singer was Dola Rahman.[4]
Controversies
In 2017, there were allegations that the melody of the trailer song for Indian-Bengali language TV channel Zee Bangla's drama series Joyee was copied from the melody of the second jingle.[8]
See also
Citations
- ^ Munna, Mahmudur Rahman (10 September 2016). "স্বপ্ন যাবে বাড়ি আমার, কিন্তু আমার যাওয়া হবে না". banglanews24.com (in Bengali).
- ^ Sultana, Nowrin (17 June 2024). "'হবর একখান' থেকে 'স্বপ্নের বাড়ি যাওয়া': ঈদ-বিজ্ঞাপন নিয়ে যত কথা". The Business Standard (in Bengali).
- ^ "Richer Storytelling | A Take On Grameenphone's Advertising Approach". Merkedium. 25 September 2018.
- ^ a b "নতুন করে ফিরছে 'স্বপ্ন যাবে বাড়ি', এবার নারী কণ্ঠে". bdnews24.com (in Bengali). 4 June 2025.
- ^ a b c d Sayadat, Abu Saleh (10 April 2024). "'স্বপ্ন যাবে বাড়ি'—বিজ্ঞাপনের যে গান ছুঁয়েছে কোটি মানুষের হৃদয়". Dhaka Post (in Bengali).
- ^ "স্বপ্ন যাবে বাড়ি ২". Kaler Kantho (in Bengali). 9 September 2016.
- ^ Shahnewaz, Sadi Mohammad (4 June 2018). ""The voice is just another instrument" – Mithun Chakra". The Daily Star.
- ^ Mahmud, Nadia (30 September 2017). "জি বাংলার সিরিয়ালে বাংলাদেশি জিঙ্গেলের সুর নকল!". Prothom Alo (in Bengali).