See All This Art Magazine

See All This Art Magazine is a quarterly print magazine and online platform founded in 2015 in The Netherlands by the writer and art historian Nicole Ex.^[1]

Twice a year, See All This invites a collaborator to curate a thematic issue, among them David Whyte, Lidewij Edelkoort, Bijoy Jain, Piet Oudolf, Iwan Baan, and Claudy Jongstra.^[2]

See All This originated to create an independent platform directly connecting Dutch art institutions, museums and their collections with national and later international audiences.^[3]

Upon its launch in the Winter of 2015/2016, See All This partnered with 17 Dutch museums and published its first publication including an interview with Roni Horn and a studio visit of Edmund de Waal. The issue was printed in a run of twenty thousand copies, of which five thousand were in English. This made See All This the largest art magazine in the Netherlands.^[3]

Launched in 2019 by the founding editor and editor-in-chief of See All This Nicole Ex, Pretty Brilliant is an initiative aiming to highlight the work of women artists.^[4] Developed in response to History of Art by H. W. Janson, the first print of which contained no women, over the years See All This published an anthology of works by female artists consisting in as many pages as Janson's text.^[5]

379 Pretty Brilliant Women in the Arts published in 2020 and curated by Catherine de Zegher was the first issue of the Pretty Brilliant series.^[6] The first print of the issue featuring artists like France-Lise McGurn, Nil Yalter, and Etel Adnan sold out quickly and the edition was commissioned for a reprint.^[7]

In 2022 See All This launched Pretty Brilliant Women in the Arts, vol. II. The second issue was dedicated to female artists who "explored alternative ways of living and sought forms of expression outside centers of power."^[8] Once more curated by Catherine de Zegher, the edition themed around the elements earth, water, fire, and air^[9] with artists like Charley Toorop, Lou Loeber, and Rina Banerjee.^[8]

The final volume of Pretty Brilliant themed Godessess and published in 2025 with more and less known female artists from each of the continents. Focusing on women artists in relation to its theme, Goddesses, the issue features written contributions by artists and writers like Cecilia Vicuña and Sutapa Biswas and showcases the works of, among others, Arpita Singh, Lucy Tasseor Tutsweetok and Maria Pinińska-Bereś.^[9]

• 2025 Silver Mercur for Dutch Media Brand of the Year^[10]

• Official website