Sands (charity)

Sands (formally Stillbirth and Neonatal Death charity) is a national charity in the United Kingdom that provides support to anyone affected by the death of a baby. [1]

Their registered address is 10-18 Union Street, London SE1 1SZ and is a registered charity.[2]

Activities

Its activities include:

  • offering support via meetings, telephone and email for bereaved parents and women who are pregnant again or thinking of having another baby
  • training for hospitals and other healthcare providers to ensure bereaved parents receive adequate and appropriate care and support
  • conveying information about stillbirth and neonatal death through publications and its website
  • promoting research to reduce the loss of babies' lives.

The charity has supported the Pregnancy Outcome Prediction study (POPS) by providing funding for research and sharing results on their website.[3][4][5] It is hoped that the research will help gain a better understanding of why some pregnancies are at a higher risk of complications than others.[6]

The charity is also a member of Confidential Enquiry into Maternal Deaths in the UK which collects and shares data around all late foetal losses in the UK.[7][8]

Sands Freephone Helpline

In March 2017 the Sands Helpline number changed to 0808 164 3332. The number is free to call from landlines and mobiles.

Sands Garden

The Stillbirth and Neonatal Death Charity Garden is a feature within the National Memorial Arboretum, the UK national site of remembrance at Alrewas, near Lichfield in Staffordshire.[9]

Rebrand

In 2025 the charity formally rebranding, changing their name from the Stillbirth and Neonatal Death Society, to Sands. The name change was made after there were concerns that some people worried they were not qualified for support from the charity due to the circumstances around their baby's loss. The charity had been using the name Sands publicly for several years, but took the opportunity to legally change it to coincide with a new logo and graphic design guidelines. They spent almost £40,000 on the rebrand and hope it will double their income from £7.5m to £15m over a period of five years.[1][10]

See also

References

  1. ^ a b Harle, Emily (17 June 2025). "Baby loss charity changes its name as part of brand refresh". Third Sector. Retrieved 15 December 2025.
  2. ^ "Sands (charity), registered charity no. 299679". Charity Commission for England and Wales.
  3. ^ "Saving babies' lives. Supporting bereaved families". Sands - Saving babies' lives. Supporting bereaved families. 10 September 2015. Retrieved 15 December 2025.
  4. ^ "Saving babies' lives. Supporting bereaved families". Sands - Saving babies' lives. Supporting bereaved families. 16 December 2021. Retrieved 15 December 2025.
  5. ^ Gaccioli, Francesca; Lager, Susanne; Sovio, Ulla; Charnock-Jones, D. Stephen; Smith, Gordon C.S. (2017). "The pregnancy outcome prediction (POP) study: Investigating the relationship between serial prenatal ultrasonography, biomarkers, placental phenotype and adverse pregnancy outcomes". Placenta. 59. Elsevier BV: S17–S25. doi:10.1016/j.placenta.2016.10.011. ISSN 0143-4004. PMC 5701771.
  6. ^ "Saving babies' lives. Supporting bereaved families". Sands - Saving babies' lives. Supporting bereaved families. 9 February 2023. Retrieved 15 December 2025.
  7. ^ "Saving babies' lives. Supporting bereaved families". Sands - Saving babies' lives. Supporting bereaved families. 8 January 2019. Retrieved 15 December 2025.
  8. ^ Harby, Jennifer (14 October 2022). "University of Leicester team finds more stillbirths in deprived areas". BBC Home. Retrieved 15 December 2025.
  9. ^ National Memorial Arboretum
  10. ^ "Saving babies' lives. Supporting bereaved families". Sands - Saving babies' lives. Supporting bereaved families. 25 November 2016. Retrieved 15 December 2025.
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