Russell Findlay (businessman)

Russell Findlay
Born (1965-05-04) May 4, 1965
Rochester, New York, US
Alma materSUNY Oswego (BS)
Xavier University (MBA)
Massachusetts Institute of Technology
OccupationsMarketing, Advertising, small business entrepreneur, philanthropist
Years active1990-present
Board member ofAssociation of National Advertisers

J. Russell Findlay (born May 4, 1965) is an American businessman, philanthropist and an advertising and marketing executive. He is the global chief marketing officer at Hiscox, an international specialist insurer[1] as well as a small business owner and a managing director of a non-profit organization.

Education

Findlay's undergraduate degree is in marketing from SUNY Oswego, where he is on the board of the School of Business.[2] He also has an MBA with a concentration in marketing and advertising from Xavier University,[3] and a Financial Technology certificate from Massachusetts Institute of Technology.

Career

Findlay was the first chief marketing officer in the history of Major League Soccer.[4][5] Before MLS, he worked for PepsiCo with the American Advertising Federation Hall of Fame inductee Alan Pottasch. He worked at PepsiCo under the chairmen Roger Enrico, Steven Reinemund and Indra Nooyi. While there, he helped to launch SoBe Mr. Green soft drink, Sierra Mist and Sierra Mist Free,[5] including helping to produce a TV commercial putting the soccer players Freddy Adu and Pelé together for the first time.[6]

Findlay also launched Pepsi Max while at PepsiCo.[7] He was responsible for negotiating an on-air integrated marketing sponsorship deal with ABC's Duel.[8][9]

Findlay started his career at Unilever as a territory sales rep before moving to new business innovation then into its brand marketing department at Lever House.[10]

In November 2013, Findlay was appointed as the global chief marketing officer at Hiscox.

Honors and awards

He has earned two Effie Awards for effective advertising.,[11] several Financial Communication Society Awards including Best in Show, a Global Ace award,[12] the CMO Club Growth Award [13] the ANA's B2B Marketer of the Year [14] and was named as one of 2014's 30 most influential marketers in the world.[15] He has been a final round judge of the Effie Awards, the ANA's B2 awards, the BMA Global Ace Awards and the FCS Portfolio Awards [16]

In 2019, Findlay was awarded the FCS Jamie DePeau Leadership Award from the Financial Communications Society.[17] The objective of the Jamie DePeau Leadership award is to honor, every year, FCS members who, through personal and professional contributions to their communities, serve as living examples of the selfless, inspirational leadership that Jamie DePeau embodied during her career in financial services marketing.

Publications

Findlay has written or has been mentioned or quoted in a number of publications including:

Books:

  • Nick Johnson, The Future of Marketing[18]
  • Target2000,[19]

Print:

  • "7 Simple Steps to Expanding Overseas", Inc.[20]
  • Kate Maddox, "ANA/BMA16: A Business Insurance Company Embraces Risk", Adage, June 2, 2016[21]
  • "In Its New Ad Campaign, Small-Business Insurer Hiscox Asks if America Has 'Lost Its Courage'" and "Young CEOs Open Up About Their Failures", Adweek[22]
  • "Hiscox Takes a Risk With Revamped Insurance Branding", "VIEW FROM THE TOP" and "Hiscox Debuts Barcode Campaign to Target Small Businesses£, Chief Marketer[23]
  • B-to-B Marketer, Winter 2016[24]
  • Quality Financial Media[25]

Personal

Findlay is related to the advertising and media couple, the New York Post editor Joseph Cookman and his wife, the Ladies Home Journal editor Mary Bass. He also runs the Findlay Family Foundation, a non-profit 501c3 organization providing college scholarships to high school seniors from underprivileged school districts. Findlay is a US Soccer referee.

References

  1. ^ "Hiscox hires marketing veteran Russell Findlay as Head of US Marketing" (Press release). Hiscox Insurance.
  2. ^ "Our Vision". SUNY Oswego - School of Business. June 2, 2010. Archived from the original on June 2, 2010.
  3. ^ "J. Russell Findlay named CMO of MLS, SUM | MLSSoccer.com". mlssoccer. January 20, 2011. Retrieved February 26, 2026.
  4. ^ - "Accounts and People of Note in the Ad Industry". The New York Times. February 14, 2011.
    - "J. Russell Findlay named CMO of MLS, SUM". MLS. January 20, 2011. Retrieved June 11, 2018.
  5. ^ a b Thomaselli, Rich (January 20, 2011). "Major League Soccer Taps Findlay as First CMO". Ad Age. Retrieved June 11, 2018.
  6. ^ [1]
  7. ^ "Findlay named chief marketing officer". Soccer America.
  8. ^ ""DUEL," A NEW TOURNAMENT-STYLE GAME SHOW BASED ON SMARTS, SKILL AND STRATEGY, WILL PREMIERE WEEK OF DECEMBER 17 ON ABC". Reality Wanted. December 12, 2007.
  9. ^ "Duel, the Adrenaline-Filled, Head-To-Head Competition Game Show, Returns to ABC in a Revamped Format, Friday, April 4" (Press release). ABC. March 13, 2008 – via The Futon Critic.
  10. ^ Hein, Kenneth (July 22, 2020). "Hiscox new global CMO on 2021 B2B marketing priorities". The Drum. Retrieved February 26, 2026.
  11. ^ "Winners Showcase : 2004 : Shockingly Refreshing". Effie Awards. June 17, 2010. Archived from the original on June 17, 2010.
    - "Winners Showcase : 2008 : Wake Up People". Effie Awards. June 9, 2008. Archived from the original on June 9, 2008.
  12. ^ "2015 Global ACE Awards Winners". ANA.
  13. ^ "2016 CMO Award Winners". The CMO Club.
  14. ^ "ANA Business Marketing - 2020 B2 Award Winners". B2 awards. Archived from the original on July 22, 2020.
  15. ^ "The Internationalist of the Year 2014: Russell Findlay, Hiscox Insurance". The Internationalist.
  16. ^ "Portfolio Awards". The Financial Communications Society. February 24, 2015. Archived from the original on February 24, 2015.
  17. ^ "FCS Jamie E. DePeau Leadership Award". The Financial Communications Society. Archived from the original on December 3, 2020.
    - "Leadership Award Honors Russell Findlay of Hiscox". FCS.
  18. ^ Johnson, Nicholas (June 21, 2015). The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer. Pearson FT Press. ISBN 978-0134084503.
  19. ^ Thissen, Carlene A.; Karolefski, John (January 28, 1998). Target 2000: The Rising Tide of TechnoMarketing. Retail Systems Consulting. ISBN 1578140072.
  20. ^ "7 Simple Steps to Expanding Overseas". Inc. April 15, 2016.
  21. ^ Kate Maddox (June 2, 2016). "ANA/BMA16: A Business Insurance Company Embraces Risk".
  22. ^ "In Its New Ad Campaign, Small-Business Insurer Hiscox Asks if America Has 'Lost Its Courage'".
    - "Young CEOs Open Up About Their Failures".
  23. ^ "Hiscox Takes a Risk With Revamped Insurance Branding". Chief Marketer. June 9, 2016.
    - "VIEW FROM THE TOP".
    - "Hiscox Debuts Barcode Campaign to Target Small Businesses". Chief Marketer. April 10, 2019.
  24. ^ "B-to-B Marketer, Winter 2016". January 30, 2016. Archived from the original on January 30, 2016.
  25. ^ "Network - Events - Consulting - Directory - Analytics - Forum - Charity - Awards - Survey". Quality Financial Media.
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