Ruslan Baginskiy

Ruslan Bahinskyi
Руслан Багінський
Born (1989-09-05) 5 September 1989
Lviv, Ukraine
EducationIvan Franko National University of Lviv
OccupationFashion designer
LabelRuslan Baginskiy
AwardsBest Fashion Awards, Best Breakthrough of the Year, ANDAM Fashion Awards (2023)
Websitehttps://ruslanbaginskiy.com/

Ruslan Volodymyrovych Baginskiy (Ukrainian: Руслан Володимирович Багінський; born 5 September 1989) is a Ukrainian headwear and accessory designer and founder of the eponymous Ruslan Baginskiy brand. He is based in Kyiv, Ukraine.

Early life and career

Ruslan was born on 5 September 1989 in Lviv, Ukraine. He studied at the Faculty of Geography of the Ivan Franko National University of Lviv. At the age of 20 Baginskiy started to work as a stylist for shoots and shows of Ukrainian designers. In 2011, Ruslan made his first head piece for a fashion shoot. He soon became fascinated with the world of headwear, learning from the experience of local milliners and interning at a Lviv atelier.[1]

Ruslan Baginskiy brand

2015–2021

In 2015, Ruslan Baginskiy started his own headwear and accessory brand. The first collection was inspired by head pieces of the XX century, reimagined in a modern way.[1] In 2017, Ruslan moved from Lviv to Kyiv and opened his first showroom.[2] Later on, Ruslan's mother, father and brother also moved to Kyiv, becoming part of the RB team.[3] Ruslan Baginskiy creates one couture collection and four seasonal collections per year.[4] The brand is available on Browns, Matchesfashion, Mytheresa, Luisaviaroma, Moda Operandi and Revolve, in Harrods, Holt Renfrew, Dover Street Market, Harvey Nichols and Lane Crawford. The complete list of stockists and online-retailers can be found on the brand's website.[5]

2016 — First articles about the brand appeared in Harper's Bazaar UA, Elle UA,[6] L'Officiel Homme UA and Harper's Bazaar Russia. The baker boy cap was presented, which is now a signature piece, worn by Bella and Gigi Hadid, Kaia Gerber, Rosie Huntington-Whiteley, Chiara Ferragni and other celebrities.[7]

2017 — First presentation at Ukrainian Fashion Week.[8]

2018 — Ruslan Baginskiy created a personalized hat for Madonna specially for the Vogue Italia August issue cover story.[9] From then on, Madonna supports the brand and is the muse of the designer. In the same year, Ruslan Baginskiy presented a collaboration with the American brand RTA.[1]

2019 — Ruslan Baginskiy created an exclusive product for the largest Italian retailer Luisaviaroma.[10] On 1 July, the brand presented the first couture collection "Stozhary" (Ukrainian: Стожари). The presentation at Hôtel de Crillon in Paris was attended by Nicky Hilton Rothschild, Sofia Sanchez de Betak and Karla Otto. The presentation setup was completed with the sculptures of Ukrainian artist Maria Kulikovska[11] and the invitation was created by Nikolay Tolmachev.[12]

2020 — The New York Times published an article about Ruslan Baginskiy.[13] Ukraine's first lady Olena Zelenska attended an audience with Pope Francis, wearing a Ruslan Baginskiy piece.[14] Rosé and Lisa from K-pop group Blackpink wore Ruslan Baginskiy accessories in the music video for "Ice Cream", featuring Selena Gomez.[15] The brand presented its second couture collection named "TSVIT".[16] Due to the pandemic, the presentation was carried out online, through the medium of the art project in collaboration with Ukrainian duo of photographers Synchrodogs and stylist Julie Pelipas.[17] The Instagram mask with a couture headpiece was tried on by Tina Kunakey, Camila Coelho,[18] Nicky Hilton[19] and Kat Graham.[20]

2021 — V from the South Korean group BTS wore the RB Straw Boater Hat for the "Butter" video.[21] The brand released a photo project with Los Angeles-based photographer Henrik Purienne.[22] In July, the first Ruslan Baginskiy pop-up store was opened in the Parisian indie store Paradise Garage Store.[23]

2022

Following the Russian invasion of Ukraine on 24 February 2022, the brand relocated all staff and equipment to Lviv. Ruslan Baginskiy showed support for Ukrainian defense efforts, organizing a large-scale charity drop of hand-embroidered baseball caps and initiating public campaigns in support of Ukraine with celebrities and influencers.[24]

In May 2022, Ruslan Baginskiy opened a new store in Lviv. In July, the brand collaborated with Italian retailer Luisa Via Roma in Florence, creating large-scale window displays and a pop-up space.[25]

In August 2022, a specially crafted Ruslan Baginskiy hat was officially accepted by Her Majesty Queen Elizabeth II, one of the last pieces received by the Queen in her lifetime.[26]

In December 2022, the brand opened a pop-up store in the Carpathian Mountains of Ukraine entitled "Here and Now".[27] The same year, the brand was prominently featured in season 2 of HBO's The White Lotus.[28]

2023

In May 2023, Ruslan Baginskiy crafted a special jewelry brooch named "Yevshan Zillya" (Ukrainian: Євшан-Зілля, meaning "Wormwood"), which Ukraine's First Lady Olena Zelenska wore to the coronation of Charles III and Camilla.[29]

The same month, the brand created custom hats for all 56 shows of Beyoncé's Renaissance World Tour.[30]

In June 2023, Ruslan Baginskiy won the ANDAM Fashion Awards in the Accessory Category, recognized among three finalists.[31]

In September 2023, the brand launched its first jewelry collection, SKARBY:TREASURES.[32]

In October 2023, Ruslan Baginskiy crafted hats for Madonna's The Celebration Tour.[33]

In December 2023, the brand opened a new store in Odesa, Ukraine. The same month, Ruslan Baginskiy received recognition from the Ministry of Foreign Affairs of Ukraine as "Honorary Ambassador 2023: Ukrainian Brand".[34]

2024

In 2024, Ruslan Baginskiy launched GRAIN DE SEL, the brand's first hand-blown scented candle, created in collaboration with Ukrainian glass-blowers.[35]

In April 2024, two bespoke, handcrafted Ruslan Baginskiy hats were presented on behalf of Her Majesty Queen Camilla and Her Royal Highness The Princess of Wales by Nicolas Harrocks, Deputy Head of Mission at the British Embassy in Kyiv.[36]

In May 2024, Ruslan Baginskiy pieces appeared on The Tonight Show Starring Jimmy Fallon.[37]

In June 2024, the brand launched its first transformer accessory, the RB HatBag—a patented design that can be worn as a hat or as a bag. The same month, Ruslan Baginskiy was featured at Vogue WorldVogue (magazine) 2024 in Paris, showcasing straw RB Hay Bags.[38]

In July 2024, the brand's RB Houstka Headscarf was featured in Rihanna's campaign for Fenty Beauty.[39] Later that month, Ruslan Baginskiy launched a project honoring Ukrainian sculptor Mykhailo Dzyndra, highlighting the dialogue between the designer and the artist's work.[40]

In August 2024, the brand was featured in season 4 of Netflix's Emily in Paris, episodes 1, 3, and 4.[41]

In September 2024, the brand opened its first curated space, "Artisanal Journey", in Kyiv during Ukrainian Fashion Week, dedicated to Ukrainian artistry and craft.[42]

In October 2024, three Ruslan Baginskiy pieces were chosen to enter the National Archive of the Musée des Arts Décoratifs in Paris.[43]

2025

2025 marks the 10th anniversary of the Ruslan Baginskiy brand.

In June 2025, Beyoncé's Cowboy Carter Tour opening act featured RB golden cowboy hats, as well as a custom hat for Blue Ivy.[44]

In July 2025, the brand achieved a major milestone with a takeover of the historic French department store Galeries Lafayette in Paris. Twelve detailed windows completely crafted and curated by the Ukrainian brand were accompanied by the opening of an RB pop-up space and shop-in-shop at Galeries Lafayette.[45]

In September 2025, the brand opened its flagship store in the centre of Warsaw, Poland.

To celebrate the 10-year anniversary, Ruslan Baginskiy organised an anniversary dinner on the banks of the Dnipro River in Kyiv.[46]

Throughout 2025, Ruslan Baginskiy hats were seen across several major world tours, including G-Dragon's Übermensch World Tour,[47] Ateez 2025 World Tour [In Your Fantasy], Addison Rae's The Addison Tour,[48] and Tate McRae's Miss Possessive Tour.[49]

References

  1. ^ a b c "Ruslan Baginskiy". fashiondirectory.com.ua. Retrieved 19 October 2021.
  2. ^ Vogue.ua (18 December 2019). "Цвет нации: Руслан Багинский – о первой кутюрной коллекции, традициях и инфлюенсерах". Vogue UA. Retrieved 19 October 2021.
  3. ^ "Ruslan Baginskiy | Metal Magazine". metalmagazine.eu. Retrieved 19 October 2021.
  4. ^ "Behind The Brand | A Conversation with Ruslan Baginskiy". theunstated.com. Retrieved 19 October 2021.
  5. ^ "Магазини". RUSLAN BAGINSKIY (in Ukrainian). Retrieved 19 October 2021.
  6. ^ "Нова колекція капелюхів від Ruslan Baginskiy". Elle — модный женский журнал. 4 March 2016. Retrieved 19 October 2021.
  7. ^ "Ruslan Baginskiy | Womenswear | Shop Online at MATCHESFASHION US". www.matchesfashion.com. Retrieved 19 October 2021.
  8. ^ "Ukrainian Fashion Week: 18 лучших показов". STYLEINSIDER (in Russian). 12 September 2017. Retrieved 19 October 2021.
  9. ^ "Exclusive Interview with Madonna". Vogue.it. 1 August 2018. Retrieved 19 October 2021.
  10. ^ "Gigi Vives x Ruslan Baginskiy". 8 August 2019.
  11. ^ "Couture Collection «Stozhary» by Ruslan Baginskiy in collaboration with Maria Kulikovska and Uleg Vinnichenko's sculptures". www.mariakulikovska.net. Retrieved 19 October 2021.
  12. ^ "Qui était à la première présentation de Ruslan Baginskiy ?". L'Officiel de la Couture et de la Mode - Paris (in French). Retrieved 19 October 2021.
  13. ^ Shapiro, Bee (28 February 2020). "His Hats Are Worn by Bella Hadid and Madonna". The New York Times. ISSN 0362-4331. Retrieved 19 October 2021.
  14. ^ "Образ дня: Олена Зеленська в Dolce & Gabbana, SIX та Ruslan Baginskiy". JetSetter. 9 February 2020. Retrieved 19 October 2021.
  15. ^ "A guide to BLACKPINK and Selena Gomez's wardrobe in the Ice Cream MV". L'Officiel Malaysia. Retrieved 19 October 2021.
  16. ^ "Вторая кутюрная коллекция TSVIT by Ruslan Baginskiy | BESTIN.UA" (in Russian). 8 September 2020. Retrieved 19 October 2021.
  17. ^ "Ruslan Baginskiy Launches The Second Part of Their 'TSVIT' Headwear Collection". V Magazine. 11 September 2020. Retrieved 19 October 2021.
  18. ^ bazaar, redação (5 January 2020). "Ruslan Baginskiy: conheça o chapeleiro que conquistou o mundo da moda". Harper's Bazaar (in Brazilian Portuguese). Retrieved 28 March 2023.
  19. ^ "Nicky Hilton Rothschild Clothing & Outfits". The Nines. Retrieved 28 March 2023.
  20. ^ "Baginskiy's Philosophy: From Fashion for Everyone to Conceptual Art Hats". theboldlife.com. Retrieved 28 March 2023.
  21. ^ Donbav, Katie. "BTS V's 'Butter' Fashion Is Already Iconic - Thanks in Part to This Designer's Hat". InStyle. Retrieved 19 October 2021.
  22. ^ "We're Ready for Summer With Ruslan Baginskiy's SS21 Hats". HYPEBAE. 5 June 2021. Retrieved 19 October 2021.
  23. ^ "Ruslan Baginskiy Opens Beachy Pop-Up in Paris". V Magazine. 16 July 2021. Retrieved 19 October 2021.
  24. ^ "Ruslan Baginskiy Launches Baseball Caps To Support Ukraine". HYPEBAE. April 2022. Retrieved 15 January 2024.
  25. ^ "Ruslan Baginskiy x Luisaviaroma". V Magazine. Retrieved 15 January 2024.
  26. ^ "Hats Are a Thing in 2025—and Ukrainian Milliner Ruslan Baginskiy Is a Big Reason Why". Vogue. Retrieved 15 July 2025.
  27. ^ "Ruslan Baginskiy відкрили поп-ап у Карпатах". Vogue UA (in Ukrainian). Retrieved 15 January 2024.
  28. ^ "Ruslan Baginskiy: The Ukrainian Hat Brand Taking Over 'White Lotus'". Highsnobiety. Retrieved 15 January 2024.
  29. ^ "Як працює модна дипломатія: приклад Олени Зеленської". Vogue UA (in Ukrainian). Retrieved 15 January 2024.
  30. ^ "Beyoncé's Renaissance Tour Outfits, Ranked". Highsnobiety. Retrieved 15 January 2024.
  31. ^ "Louis-Gabriel Nouchi Wins 2023 ANDAM Prize". Vogue. Retrieved 15 January 2024.
  32. ^ "Ruslan Baginskiy представили першу колекцію ювелірних прикрас". Vogue UA (in Ukrainian). Retrieved 15 January 2024.
  33. ^ "Madonna's Celebration Tour Costume Designer Interview". Vogue. Retrieved 15 January 2024.
  34. ^ "Olena Zelenska at the MFA Award Ceremony". President of Ukraine Official Website. Retrieved 15 January 2024.
  35. ^ "Ruslan Baginskiy випустили ароматичну свічку — першу в історії бренду". Vogue UA (in Ukrainian). Retrieved 15 June 2024.
  36. ^ "Ruslan Baginskiy Creates Bespoke Hats for the Royal Family". Tatler. Retrieved 15 June 2024.
  37. ^ "The Tonight Show Starring Jimmy Fallon". YouTube. Retrieved 15 June 2024.
  38. ^ "Помічено: сумки від Руслана Багінського у шоу Vogue World". Insider UA (in Ukrainian). Retrieved 15 August 2024.
  39. ^ "Образ дня: Ріанна в головному уборі Ruslan Baginskiy". Vogue UA (in Ukrainian). Retrieved 15 August 2024.
  40. ^ "Ruslan Baginskiy представляють новий проєкт, присвячений творчості скульптора Михайла Дзиндри". Vogue UA (in Ukrainian). Retrieved 15 August 2024.
  41. ^ "Emily in Paris Season 4 Fashion: Where to Find All the Looks". W Magazine. Retrieved 15 September 2024.
  42. ^ "Artisanal Journey: бренд Ruslan Baginskiy відкрив у Києві експозицію". Vogue UA (in Ukrainian). Retrieved 15 October 2024.
  43. ^ "ANDAM Prize Anniversary Exhibit at Arts Décoratifs". WWD. Retrieved 15 November 2024.
  44. ^ "Бейонсе, Мадонна і Синтія Ніксон: які світові знаменитості обирали українські бренди цього літа". TyKyiv (in Ukrainian). Retrieved 15 July 2025.
  45. ^ "Ruslan Baginskiy Takes Over Galeries Lafayette". WWD. Retrieved 20 July 2025.
  46. ^ "Як минув вечір подяки Ruslan Baginskiy з нагоди 10-річчя бренду". Elle UA (in Ukrainian). Retrieved 20 September 2025.
  47. ^ "G-Dragon Übermensch World Tour Fashion". ETtoday (in Chinese (Taiwan)). Retrieved 15 July 2025.
  48. ^ "Is Anyone Having More Fun on Tour Than Addison Rae?". Yahoo Entertainment. Retrieved 15 July 2025.
  49. ^ "Tate McRae Miss Possessive Tour Lisbon". StarStyle. Retrieved 15 July 2025.
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