Rubicon Drinks

Rubicon Drinks
Company typeSubsidiary
Founded1982 (1982)
London, United Kingdom
FoundersNaresh Nagrecha and Vishram Vekaria
Headquarters
Milton Keynes, United Kingdom[1]
Products
List
  • Rubicon Mango
    Rubicon Passionfruit
    Rubicon Raspberry & Pineapple
    Rubicon Pomegranate
    Rubicon Guava
    Rubicon Lychee
    Rubicon Guanabana
    Rubicon Pineapple & Coconut
    Rubicon 100% Organic Coconut Water
    Rubicon Raw Energy[2]
OwnerA. G. Barr
Websitewww.rubicondrinks.com

Rubicon Drinks Limited is a British beverage producer and brand of exotic fruit-based soft drinks, based in Milton Keynes. It is a subsidiary of the Scottish beverage company A.G. Barr.[3][4] While primarily specialising in juice drinks,[5][6] in recent years Rubicon have also launched fruit-based water and energy drink products.[7]

History

The company was founded in 1982 by Asian immigrants Naresh Nagrecha and Vishram Vekaria,[6] with the aim of providing exotic fruit juice drinks for the ethnic community in Britain.[8]

A.G. Barr acquired Rubicon Drinks Ltd in August 2008,[5] and it has since formed one of A.G. Barr's "core" soft drink brands, alongside Irn-Bru and Boost.[9] As of 2011, Rubicon's head office was in Wembley and its factory in Tredegar.[10]

Rubicon is wholly owned worldwide excluding UK & Europe by its original co-founders, the late Naresh Nagrecha and his wife, Veena Nagrecha. Rubicon’s international operations are overseen by Neel Nagrecha and Anjalee Nagrecha, with operational headquarters in Canada and the United Arab Emirates. [11] Rubicon products are manufactured by Rubicon Food Products Limited, based in Richmond Hill, Ontario, under a licensing arrangement. Ownership of the Rubicon brand, including its intellectual property and rights outside the UK & Europe, rests with Lanara Ltd, a company controlled by the Nagrecha family.[8]

Sponsorship

In 2007, Rubicon was the sponsor of the Urban Music Awards.[12] Rubicon has also sponsored Sky Sports' coverage of the ICC Cricket World Cup and World Twenty20 Championship in 2010 and 2011,[13] with the catchphrase "Time for a Rubicon break" often heard before adverts.

References

  1. ^ "RUBICON DRINKS LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 16 April 2023.
  2. ^ "Rubicon RAW - AG Barr". www.agbarr.co.uk. Retrieved 19 December 2022.
  3. ^ "ANNUAL REPORT AND ACCOUNTS 2024" (PDF). A.G. Barr. p. 179.
  4. ^ Farrell, Sean (22 September 2015). "Irn-Bru sales fall flat as bad weather hurts AG Barr". The Guardian. ISSN 0261-3077. Retrieved 13 September 2025.
  5. ^ a b "Drink maker AG Barr to buy Rubicon to juice up sales". Reuters. 5 August 2008. Retrieved 13 September 2025.
  6. ^ a b Week, Marketing (5 August 2008). "AG Barr looks to acquire Rubicon". Marketing Week. Retrieved 13 September 2025.
  7. ^ Woolfson, Daniel (11 February 2021). "AG Barr to challenge Rockstar with Rubicon Raw Energy range". The Grocer. Retrieved 28 March 2023.
  8. ^ a b "Kawan Food Berhad Annual Report 2014" (PDF). Kawan Food. p. 13.
  9. ^ "London Stock Exchange | London Stock Exchange". www.londonstockexchange.com. Retrieved 13 September 2025.
  10. ^ "Sales increase for Irn Bru maker". BBC News. 1 December 2009. Retrieved 13 September 2025.
  11. ^ "Sale of Groupe Rubicon to AG Barr PLC". Rockworth. A. G. Barr. Retrieved 13 September 2025.
  12. ^ Designs, POD. "Rubicon Exotic Fruit Juice Drinks - mango, passionfruit, lychee, guava, guanabana, coconut water, orange, rose syrup, pineapple & coconut, tropical fruit". www.rubiconexotic.com. Archived from the original on 1 December 2007. Retrieved 13 September 2025.
  13. ^ "Rubicon sponsors Sky's cricket World Cup coverage". thedrum.com. 22 February 2011.
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