Roberto FE Soto

Roberto FE Soto is a Cuban-American communicator and educator who specializes in academia and media, startups, and turnaround projects. Soto has produced for various major organizations, including The Washington Post and NBC News. During his management career in 1987, he became the first and the youngest executive at Televisa-owned Univision. Soto has written and produced award-winning broadcasts and documentaries in Spanish as well as in English. Before starting his teaching and global media consulting career, he served as NY Bureau Chief for Associated Press TV. Soto publishes Dose of News , CITY IMAGES and has been a guest commentator on popular media programs. Soto holds advanced communication degrees and has received multiple awards, including 100 Influential Hispanics in America, Columbia University Journalism Dupont, and Emmy Awards.

Early life and education

Soto was born in Havana, Cuba and raised in the US.

He earned advanced university degrees in Speech and Communications.

Career

Soto started his career in Miami working for WPLGTV as an anchorman and reporter for community radio stations. In the 1980s, he worked as a producer for NBC, the nation's most popular TV Network. His production while in NBC included the documentaries Look Well at the Rainbow, on E. Howard Hunt; Kent State, on the Kent State shootings; El Salvador, on the Salvadoran Civil War; and The Sound That Wouldn't Die, on big band.

After completing his degrees, there was a labor strike at NBC, and Soto moved to Los Angeles, California with his family. There, he served as an executive producer at Univision TV Network and news director for Telemundo TV Station Group, from 1987 to 1997. He also established USIA-TV Marti for former President George Bush, among other media organizations.

He has been a distinguished lecturer, in Spanish and English, at ASU, CUNY, Marist, TOURO, FDU, CNR, IONA, NYIT, FDU, Trine, and other institutions of higher learning.

He is frequently invited to comment on TMZ, panels, and international media.

Currently, he works in New York as executive director of IMAGINUS.

He also manages several blogs and websites.

Throughout his career, Soto helped launch NBCNews' The Source and Overnight, Univision Noticias, Noticiero Telemundo, USIA-TV, New York's First Regional Network, Associated Press Television News, Imaginus, City Images, and Dose of News.

Awards

Soto has been the recipient of several prestigious awards. He has served as a Gatekeeper and Juror for NY Press Club and International Emmy Awards. In 1985 he and his colleagues on NBC News Overnight were recognized by the jurors of the duPont Columbia Awards. They received the Alfred I DuPont prestigious journalism prize from Columbia University J School and shared the award with 60 Minutes correspondents.

He then went to The Today Show and other highly rated and award-winning programs. In Spanish-speaking newsrooms, journalists working in newsrooms under his directions have won multiple AP and Emmy Awards. Soto was on Hispanic Business' first list of 100 Influential Leaders in America.

Soto is the founding executive producer of The Source, Noticiero Univision; director of News Telemundo Stations; division chief of USIA TV; and station manager at News 12, The Bronx, Associated Press Television News. He is also a media consultant and educator.

References

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