René Lezard
| Industry | Fashion |
|---|---|
| Founded | 1978 |
| Founder | Thomas Schaefer |
| Products | Clothing and accessories |
| Website | rene-lezard |
René Lezard is a German fashion label founded in 1978 in Schwarzach am Main by Thomas Schaefer.[1] The brand has sold men's and women's ready-to-wear and accessories.[1] In 2002, Mariella Burani Fashion Group acquired a 50 percent stake in René Lezard Mode GmbH.[2] The brand's original operating business entered insolvency in 2017 and again in 2019. Its online shop and stores closed by January 2020 after no investor was found.[3][4][5] In 2022, trade publication Shoez reported that Medico Group had secured the label's international rights, and as of March 2026 the brand's official website listed medico sports fashion GmbH as its operator.[6][7]
History
René Lezard was founded in 1978 in Schwarzach am Main by Thomas Schaefer.[1] Over time, the company expanded from tailored clothing into womenswear, sportswear and accessories, and by the late 1990s it was exporting to Europe, the United States and Asia.[1]
In December 2002, the Italian Mariella Burani Fashion Group bought 50 percent of René Lezard Mode GmbH, while Thomas Schaefer retained the remaining half.[2] René Lezard remained part of Burani's fashion portfolio during the 2000s.[2]
René Lezard filed for insolvency in 2017.[3] In December of that year, the operating business was transferred to a new company, René Lezard Mode AG, concluding a restructuring process that had lasted more than six months.[3] The company entered insolvency again in July 2019.[4] A January 2020 review of fashion-industry insolvencies reported that no investor had been found to continue the brand, that the online shop had closed on 1 December 2019, and that the stores were to close by mid-January 2020.[5]
In 2022, the trade publication Shoez reported that Medico Group had secured all international rights to the René Lezard brand.[6] As of March 2026, the official René Lezard website listed medico sports fashion GmbH, based in Quakenbrück, as the operator of the brand's website.[7]
References
- ^ a b c d "René Lezard". Encyclopedia.com.
- ^ a b c "Burani: the fall of a fashion empire". FashionUnited. 12 April 2010.
- ^ a b c "René Lezard: CEO Heinz Hackl geht nach Restrukturierung". FashionUnited (in German). 11 December 2017.
- ^ a b "René Lezard ist wieder insolvent". FashionUnited (in German). 19 July 2019.
- ^ a b Binninger, Monika (17 January 2020). "Rückblick: Insolvenzen in der Modebranche". Insolvenz-Portal (in German).
- ^ a b "Tamaris issues new text license". Shoez. 6 April 2022.
- ^ a b "Impressum". René Lezard (in German).