Reese's Puffs
A bowl of Reese's Puffs with milk | |
| Product type | Breakfast cereal |
|---|---|
| Owner | General Mills |
| Country | United States |
| Introduced | 1994 |
| Markets | United States, Canada |
| Website | Reese's Puffs |
| Nutritional value per 1 cup (40 g) | |||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy | 690.36 kJ (165.00 kcal) | ||||||||||||||||||||||
30.2 g | |||||||||||||||||||||||
| Sugars | 14.1 g | ||||||||||||||||||||||
| Dietary fiber | 1.89 g | ||||||||||||||||||||||
4.44 g | |||||||||||||||||||||||
2.72 g | |||||||||||||||||||||||
| |||||||||||||||||||||||
| Other constituents | Quantity | ||||||||||||||||||||||
| Caffeine | 1.2 mg | ||||||||||||||||||||||
| †Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2] | |||||||||||||||||||||||
Reese's Puffs (formerly Reese's Peanut Butter Puffs) is a corn-based breakfast cereal manufactured by General Mills inspired by Reese's Peanut Butter Cups.[3][4] At its launch in May 1994[5] the cereal consisted of corn puffs flavored with chocolate and peanut butter. Later, the formula was revised to be a mixture of chocolate puffs and peanut butter puffs.[6]
Artificial flavours and food coloring were removed in 2015 in response to consumer demand.[7][8] In 2018, over 35 million boxes were sold, totaling to $121 million in sales.[9]
Collaboration
Chicago Sky player Angel Reese became an official brand ambassador for Reese's after fans' enthusiasm for the idea.[10] She appears on the Reese's Puffs box holding a basketball.[11] Senior brand manager Melissa Blette said Reese was chosen for her personality and excited fanbase, in addition to her name.[12] General Mills released four different varieties of Reese's Puffs cereal boxes as part of this collaboration.[13]
Varieties
There have been several varieties of Reese's Puffs produced:
- Reese's Puffs Bunnies (2017) (Spring themed Bunny shaped Reese's Puffs)[14]
- Reese's Puffs Bats (2018) (Halloween themed Bat shaped Reese's Puffs)[15]
- Reese's Puffs Big Puffs (2019) (Large sized Reese's Puffs)[16]
- Reese's Puffs Hearts (2019) (Limited edition Heart shaped Reese's Puffs)[17]
- Reese's Puffs Minis (2023)[18]
- Reese's Puffs Peanut Butter Lovers (2024) (Peanut Butter corn puffs only)[19]
- Dark Chocolate Reese's Puffs (2026)[20]
See also
References
- ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
- ^ "TABLE 4-7 Comparison of Potassium Adequate Intakes Established in This Report to Potassium Adequate Intakes Established in the 2005 DRI Report". p. 120. In: Stallings, Virginia A.; Harrison, Meghan; Oria, Maria, eds. (2019). "Potassium: Dietary Reference Intakes for Adequacy". Dietary Reference Intakes for Sodium and Potassium. pp. 101–124. doi:10.17226/25353. ISBN 978-0-309-48834-1. PMID 30844154. NCBI NBK545428.
- ^ "Reese's Puffs® Bulkpak Cereal". General Mills. Archived from the original on 10 April 2019. Retrieved 27 January 2018.
- ^ "Reese Puffs Cereal". General Mills. Archived from the original on 27 April 2021. Retrieved 5 April 2021.
- ^ "Reese's Yummy Ally for General Mills". Chicago Tribune. 16 March 1994. Archived from the original on 2020-12-18.
- ^ "Reese's Peanut Butter Puffs Cereal | MrBreakfast.com". www.mrbreakfast.com. Retrieved 2022-05-08.
- ^ "No More Artificial Colors for Trix or Reese's Puffs". The New York Times. 22 June 2015. Archived from the original on 12 June 2021. Retrieved 12 May 2021.
- ^ "Trix, Reese's Puffs cereals dropping the artificial flavours, colours". CTV News. 23 June 2015. Archived from the original on 12 June 2021. Retrieved 12 May 2021.
- ^ Burrows, Dan (2018-10-11). "America's Most Popular Breakfast Cereals (And the Stocks Behind Them)". Kiplinger's magazine. Retrieved 2024-10-04.
- ^ The Hershey Company. "You Asked, We Delivered: Reese's and All-Star Angel Reese Team Up for a Fan-Requested Merch Collection". www.prnewswire.com. Retrieved 2025-03-14.
- ^ "REESE'S PUFFS Cereal and All-Star Angel Reese Expand Partnership with KidSuper Collab". Archived from the original on 2025-02-24. Retrieved 2025-03-14.
- ^ Meyers, ByAlyssa. "Why Reese's partnered with basketball star Angel Reese—beyond the obvious reason". Marketing Brew. Retrieved 2025-03-14.
- ^ "Reese's Puffs teams up with Angel Reese to release limited-edition cereal". Drug Store News. 2024-09-20. Retrieved 2025-05-21.
- ^ Reese's Puffs Bunnies
- ^ Reese's Puffs Bats
- ^ Reese's Puffs Big Puffs
- ^ Reese's Puffs Hearts
- ^ General Mills goes BIG with smallest cereal yet, reimagining fan-favorites as Minis
- ^ Embrace 2024 with new cereal and snack innovations
- ^ For The First Time Ever, REESE'S PUFFS Cereal Goes Dark With New Dark Chocolate Flavor