Red Uno Santa Cruz

Red Uno Santa Cruz
Channels
Branding
  • Red Uno
Programming
AffiliationsRed Uno
Ownership
OwnerRed Uno de Bolivia[1]
History
First air date
1 April 1984 (1984-04-01)
Technical information
Licensing authority
ATT

Red Uno Santa Cruz is a Bolivian television station licensed to Santa Cruz de la Sierra. Operating on VHF channel 13 (digital channel 35, PSIP 13.1), it is both an owned-and-operated station and the flagship station of Red Uno de Bolivia, and one of the oldest private television stations in the country.

History

Cruceña de Televisión (Channel 13) was established on 2 February 1984[2] and launched on 1 April 1984, owned by Ivo Kuljis, who had previously founded the first private television production company in Bolivia, PROTEL, in 1979, and did experimental test broadcasts in the early 80s without falling under the legislation of the time.[3] Until then, Santa Cruz only had two television stations, channel 7 from the government's Televisión Boliviana (still in black and white) and channel 11 from UAGRM (in full color). Broadcasting hours and signal reach were limited, yet it became the first private television station in the city.[3] Its programming at launch time consisted largely of educational and cultural feature films.[4]

Due to the licensing restrictions imposed by a decree of the time, the Supreme Government of the Republic was set to close its operations. However, the mayor of Santa Cruz, Velarde, supported the station with the help of other civic institutions, civilians and private entrepreneurs who thought the station was of benefit to the local population and, by extension, would support Cruceña de Televisión in its regular broadcasts and would oppose the government in silencing its operations. During July 1984, local inhabitants supported it as a means of information and culture.[5]

In 1985, announcer Gloria Morales joined the station.[6] Journalist Jorge Arias left in 1996 and founded the first UHF channel in the city, Megavisión.[7] In the same year, Ivo Kuljis launched Canal Mágico on UHF channel 42.[3]

The station bought a 10 kilowatt Harris Platinum transmitter in March 2006, marking the start of its digitization program.[8]

References

  1. ^ "Sistema Integrado de Gestion Operadores". Authority of Telecommunications and Transport. Archived from the original on 19 February 2024. Retrieved 19 February 2024.
  2. ^ "La televisión y su paso a la era digital". 18 October 2022. Archived from the original on 18 October 2022. Retrieved 14 October 2024 – via Noticias Violeta.
  3. ^ a b c Notivisión, 21 November 2020
  4. ^ "La Red Uno de Bolivia recibió la 'Cruz Potenzada', la máxima distinción de la Asamblea Departamental". Red Uno (in Spanish). 20 September 2024.
  5. ^ "Residentes chiquitanos respaldan a Canal 13 - Cruceña de Televisión". El Mundo. Santa Cruz de la Sierra, Bolivia. 11 July 1984. p. 8.
  6. ^ Verduguez, Alejandro (10 May 2024). "¿Quién es Gloria Morales, ícono de la comunicación en Santa Cruz?". Red Uno (in Spanish).
  7. ^ "Junior Arias se embarca en una nueva aventura televisiva". La Razón (in Spanish). 19 August 2022.
  8. ^ "Richard Terán de Red Uno: Evaluamos transmisores Harris Platinum". Produ. 14 March 2006. Archived from the original on 18 March 2024. Retrieved 18 March 2024.