Quince (company)
| Company type | Private |
|---|---|
| Industry | E-commerce |
| Founded | 2018 |
| Founders | Sid Gupta, Sourabh Mahajan, Becky Mortimer, and Zunu Mittal |
| Headquarters | , United States |
Key people | Sid Gupta (CEO) |
| Products | Apparel, accessories, jewelry, home goods, wellness, beauty |
| Website | www |
Quince is an American e-commerce company that offers apparel, accessories, jewelry, home goods, wellness and beauty products.[1] It is headquartered in San Francisco, California and markets a “manufacturer-to-consumer” (M2C) model, in which goods are produced by partner factories and shipped directly to customers.[1][2][3]
History
Quince was founded in 2019 as Last Brand and rebranded to Quince in June 2020.[4][5][6] Gupta is currently the CEO and Mahajan serves as the CTO.[7] Part of its business model involved advertising through social media.[8]
In 2023 Forbes listed the company in its Next Billion-Dollar Startups list.[9] As of November 2025 the company employed some 800 employees and generated approximately $1.1 billion in annual revenue.[1]
In 2026, Quince launched a Canadian website expanding its services to Canada (in addition to the United States).[10]
Funding and Valuation
In January 2025 the company raised a US$120 million Series C round led by Notable Capital and Wellington Management.[11] In July 2025, Bloomberg reported that Quince raised Series D funding about US$200 million at a valuation above US$4.5 billion, in a round led by Iconiq Capital.[12][13] In July 2025, the company raised $461 million.[3] The company publicly launched in October 2020 and disclosed an $8.5 million seed round led by Founders Fund, 8VC, and Basis Set Ventures and is also backed by Insight Partners, and DST Global.[14]
Legal matters
Quince faced a lawsuit from Williams-Sonoma[15][16] that Quince has been involved in intellectual-property and trademark disputes with Yeti and Deckers Outdoor (UGG),[17][18] as well as a trademark lawsuit with the Michelin-starred San Francisco restaurant Quince.[19] The Yeti and restaurant cases were settled in 2023 and 2025 respectively.[6] Deckers case was also resolved in 2025 that different companies currently offer similar designs.[20]
References
- ^ a b c Lieber, Chavie (2025-11-13). "Quince Knows What You're Looking For. And It's Making It Cheaper". The Wall Street Journal. Retrieved 2025-12-30.
- ^ "Quince launches out of beta with new 'manufacturer-to-customer' model". TechCrunch. 12 October 2020. Retrieved 23 February 2026.
- ^ a b "Quince sells a lot of sweaters. Can it sell sofas?". Business of Home. 2025-10-22. Retrieved 2025-12-30.
- ^ Sherman, Lauren (2025-08-04). "Quince's Imitation Games". Puck. Retrieved 2026-01-11.
- ^ "Inside Quince's Quest to Sell Luxury Goods for Less - The Journal. - WSJ Podcasts". The Wall Street Journal. Retrieved 2025-12-30.
- ^ a b Fernandez, Chantal (2025-02-19). "Buy All This, Look Rich". The Cut. Retrieved 2026-02-23.
- ^ "Sid Gupta | BoF 500 | The People Shaping the Global Fashion Industry". The Business of Fashion. Retrieved 2026-01-01.
- ^ "DTC Brand Quince Valued at Over $4.5 Billion". The Business of Fashion. 2025-07-29. Retrieved 2025-12-30.
- ^ Feldman, Amy. "Next Billion-Dollar Startups 2023". Forbes. Archived from the original on 2025-07-13. Retrieved 2025-12-30.
- ^ "Quince expands to Canada". Yahoo Finance. Archived from the original on 2026-01-28. Retrieved 2026-02-07.
- ^ "Quince raises $120 million, expands into new categories". EMARKETER. 2025-01-29. Retrieved 2026-02-23.
- ^ "Instagram-Famous Retailer Quince Raises Cash at Over $4.5 Billion Value". Bloomberg.com. Archived from the original on 2025-08-28. Retrieved 2025-12-30.
- ^ US, FashionNetwork com (2025-07-29). "Viral brand Quince raises $200 million, hits $4.5 billion valuation". FashionNetwork.com. Retrieved 2025-12-30.
- ^ "Who Owns Quince? | ChampSignal". champsignal.com. 2025-12-21. Retrieved 2025-12-30.
- ^ Fernandez, Chantal (2025-12-01). "Not Everyone Is Loving Quince's Dupes". The Cut. Retrieved 2025-12-30.
- ^ Stempel, Jonathan (November 24, 2025). "Williams Sonoma sues Quince over sales of 'dupe' products". Reuters.
- ^ "Deckers v. Quince: The Legal Battle Over UGG Boot Dupes". The Fashion Law. March 2025.
- ^ "Ugg Dupes Case Narrows What's Trade Dress Protectable". WWD. 21 October 2025. Retrieved 23 November 2025.
- ^ "Quince Versus Quince: Michelin-Starred Restaurant Settles Lawsuit With E-Retailer of the Same Name". Eater San Francisco. January 15, 2025.
- ^ "COURT AFFIRMS QUINCE DESIGNS ARE CLASSIC, NOT COPIES". AP News. 2025-10-22.