Pure (app)

Pure
DeveloperOnline Classifieds AG[1]
Operating systemiOS, Android
Websitepure.app

Pure is an online dating platform and an application that allows users to post personal ads to find matches based on their desires, preferences, and intentions (“turn-ons”).[2] Launched in 2012, the app is known for its safety and privacy features[3] (ephemeral messaging, no screenshots possible, photo verification, Safety Signal[4]).

History

Founding and early development

In 2012, Ukrainian entrepreneurs Roman Sidorenko and Alexander Kukhtenko presented the first concept of Pure and raised initial $400,000 in investments.[5][6]

In October 2012, the app was launched in the US on the App Store. In January 2014, the app was released worldwide, with the release of the first Android version in June 2015.

Headquarters and leadership

In 2015, Pure was ranked third in the Lisbon Challenge[7] and was granted an office in Lisbon by the Mayor's Office of the City of Lisbon.[5] In 2020, Olga Petrunina became the CEO.[8][9][10] In 2022, the headquarters of the company moved to Berlin, Germany. In 2025, Luka Dremelj became the CEO. As of January 2026, the company has reached the milestone of $100M in gross revenue.[11]

See also

References

  1. ^ https://apps.apple.com/si/app/pure-open-minded-dating-app/id690661663
  2. ^ "'I spent a month on the sex-positive dating app Pure – here's what I discovered'". www.independent.ie. 2024-11-05. Retrieved 2025-06-13.
  3. ^ Britt, Tabitha (2025-09-29). "Pure dating app review (2025): Is the anonymous hookup app worth it?". Mashable. Retrieved 2026-03-04.
  4. ^ "Pure Dating App Introduces Safety Signal to Empower Users When Taking Connections Offline". Pure Dating App newsroom. 2025-12-11. Retrieved 2026-03-04.
  5. ^ a b Stadtmiller, Mandy (2015-08-18). "Is on-demand dating a Tinder killer?". Mashable. Retrieved 2021-09-08.
  6. ^ "No-Frill Thrills: The Rise of Minimalist Sex Apps". Intelligencer. Retrieved 2021-09-08.
  7. ^ Grekova, Anastasiia (2015-11-12). "Российский стартап Pure получил бесплатный офис в Лиссабоне на 30 лет — Трибуна на vc.ru". vc.ru. Retrieved 2021-11-18.
  8. ^ "New Pure and What's Next". Pure App. Retrieved 2021-09-08.
  9. ^ Jha, Anjali (2021-11-16). "Best Dating Apps in the United States To Check Out in 2021". OtakuKart. Retrieved 2021-11-18.
  10. ^ Gupwell, Katie-Ann (2024-07-28). "'I'm a dating expert – people should hook up abroad as the sex is much better'". The Mirror. Retrieved 2024-07-29.
  11. ^ Writer, Staff (2026-02-03). "PURE Dating App Reaches $100M Revenue with 95% Growth - Global Dating Insights". Retrieved 2026-03-04.

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