Pulchritude (song)

"Pulchritude"
Promotional single by Jolin Tsai
LanguageMandarin
ReleasedJune 20, 2006 (2006-06-20)
StudioMega Force (New Taipei)
GenrePop
Length3:33
Label
Composers
  • Lars Quang
  • Thea Winkelmann
LyricistLuke Tsui
ProducerAdia
Music video
"Pulchritude" on YouTube

"Pulchritude" (Chinese: 玩美; pinyin: Wán měi) is a song by Taiwanese singer Jolin Tsai, featured on her eighth studio album Dancing Diva (2006). The track was written by Luke Tsui, Lars Quang, and Thea Winkelmann, and produced by Adia. It was also used as a commercial song for the personal care brand Lux and was released as a promotional single on June 20, 2006.[1]

Background

On February 14, 2006, Tsai signed with EMI and began recording her new album, which was later announced for release on May 12, 2006.[2] By March 25, 2006, media outlets reported that the album's recording had been completed.[3] On April 24, 2006, Tsai traveled to Los Angeles to learn the choreography for "Pulchritude".[4] On June 8, 2006, Lux announced Tsai as its regional ambassador for Asia.[5]

Composition

The lyrics of "Pulchritude" depict the 21st-century woman's autonomy in expressing fashion and emotions, focusing on independence from relationships and resistance to blindly following trends.[6]

Release

A promotional VCD single for "Pulchritude" was released on June 20, 2006. The VCD included the music video, behind-the-scenes footage, Lux television commercials, and related making-of clips. On September 28, 2006, Tsai attended the Lux Silk Nourishment Body Wash Launch and the "Pulchritude" MV Imitation Contest Award Ceremony in Shanghai, where the promotional CD single was also issued.[7][1]

Music video

The music video for "Pulchritude", directed by Marlboro Lai, was released on June 20, 2006. Set against a dominant red backdrop with radiant lighting, the video features Tsai in a white wig and a silver sequin chiffon dress, exuding a glamorous and regal aura. She also appears in aristocratic-inspired attire, performing alongside eight dancers to highlight a sense of noble elegance.[8] Lux specially commissioned a jeweler to design a "Lux" diamond necklace for the video, encrusted with a 10-carat diamond and valued at over NT$1 million. Tsai paired the necklace with a low-cut evening gown to accentuate its brilliance.[9]

Live performances

On July 21, 2006, Tsai performed "Pulchritude" at the ZPop Charity Concert.[10] Three days later, on July 24, she sang the track on Dragon TV's variety program Heroes Campus Tour.[11] On July 26, 2006, she showcased the song at her Dancing Diva Sohu Online Concert in Beijing.[12] Later, on August 14, 2006, Tsai performed the song at My FM's 8th Anniversary Magical Music Journey event.[13]

Track listing

  • Taiwanese VCD single
  1. "Pulchritude" (music video) – 3:44
  2. "Pulchritude" (behind-the-scenes)
  3. Lux Body Wash TV commercial
  4. Lux Body Wash TV commercial (behind-the-scenes)
  • Mainland Chinese CD single
  1. "Pulchritude" – 3:33

Credits and personnel

  • Jolin Tsai – backing vocals
  • Adia – backing vocals, backing vocal arrangement
  • AJ Chen – recording engineering
  • Mega Force Studio – recording and mixing studio
  • Keller Wang – mixing engineering

Release history

Release dates and formats for "Pulchritude"
Region Date Format(s) Distributor
Taiwan June 20, 2006 VCD Lux
China September 28, 2006 CD

References

  1. ^ a b "蔡依林为力士代言,全新丝滑沐浴乳成就天后美肌". Archived from the original on 2022-08-31. Retrieved 2025-10-05.
  2. ^ "蔡依琳新书迎来开盘红 否认加盟华纳传闻(图)_影音娱乐_新浪网". ent.sina.com.cn. Retrieved 2025-10-05.
  3. ^ "小天后蔡依林暑期圆梦 开办夏令营教英语(图)-搜狐音乐". music.yule.sohu.com. Retrieved 2025-10-05.
  4. ^ "蔡依林挑战高难度当"舞娘"远赴洛杉矶学跳舞_影音娱乐_新浪网". ent.sina.com.cn. Retrieved 2025-10-05.
  5. ^ "组图:蔡依林银色小礼服代言走秀 乳沟若隐若现_影音娱乐_新浪网". ent.sina.com.cn. Retrieved 2025-10-05.
  6. ^ "蔡依林『舞孃』專輯". 銀河網路電台. Archived from the original on 2018-11-13. Retrieved 2025-10-05.
  7. ^ "蔡依林回应陶喆公开"示爱":我与他不可能来电". www.chinanews.com.cn. Retrieved 2025-10-05.
  8. ^ "蔡依林玩美mv造型曝光 华丽公主性感纯美(图)-搜狐音乐". music.yule.sohu.com. Retrieved 2025-10-05.
  9. ^ "组图:蔡依林妖娆闪亮登场 大汗淋漓秀低胸晚装_影音娱乐_新浪网". ent.sina.com.cn. Retrieved 2025-10-05.
  10. ^ "张信哲:我不是坏男人 需费尽唇舌才能获女生信赖". www.chinanews.com.cn. Retrieved 2025-10-05.
  11. ^ "蔡依林登上《天地英雄校园行》 为个唱提前练兵_影音娱乐_新浪网". ent.sina.com.cn. Retrieved 2025-10-05.
  12. ^ ""玩美"Jolin搜狐尝鲜 线上音乐会娱乐为人民-搜狐音乐". music.yule.sohu.com. Retrieved 2025-10-05.
  13. ^ "光华日报::旧网站". archive.kwongwah.com.my. Retrieved 2025-10-05.