Prism Skylabs

Prism Skylabs is a technology company headquartered in San Francisco, California. Using machine learning, Prism Skylabs provides analysis of businesses' CCTV video.[1]

History

Prism Skylabs was founded by Steve Russell and Ron Palmeri in July 2011.[2] It launched as a company in 2011 at the TechCrunch Disrupt event, where it was featured as a finalist in the Startup Battlefield competition.[3] Its investors include Andreessen Horowitz, Anthem Venture Partners, CrunchFund, Data Collective, Expa, Intel Capital, Pacific Partners, Presidio Ventures, Promus, SV Angel, Tomorrow Ventures and Triangle Peak Partners.[4] The company secured $7.5 million in Series A funding in 2011 and an additional $15 million in Series B funding in October 2013.[5] As of 2014, the company has about 30 employees.[6]

Product

Prism Skylabs' retail web application is cloud-based software that connects to a retailer's existing video surveillance cameras. The software compresses the video data and sends it to cloud servers, where it is analyzed by Prism Skylabs' video analytics technology.[7] The company sends the analyzed data back to the retailer in the form of statistics and visualizations.[8] To address privacy concerns, the software blurs or completely deletes images of people and replaces them with graphical elements.[9]

Prism launched a mobile application in 2016, Vision, which allows users to search for the presence of specific objects and content within video using tags powered by neural networks.[10]

Through Prism Skylabs, firms may be able to analyze long-term trends, such as number of customers, check-out queue lengths, foot traffic patterns, dwell time,[11] and the most popular products in a store.[12] Retailers use this information to improve merchandising, store layout, customer service efforts, and operational efficiencies.[13]

References

  1. ^ "Prism Skylabs: Transform your cameras into powerful business tools". prism.com. Retrieved 2017-03-20.
  2. ^ "The Next Level" by Sherleen Mahoney. Retrieved 3/19/2014
  3. ^ Schonfeld, Erick. "The 2011 Disrupt SF Battlefield Final Round Companies". TechCrunch. Retrieved 2017-03-20.
  4. ^ www.prismskylabs.com Archived 2014-04-08 at the Wayback Machine
  5. ^ "CCTV analytics firm raises $15m to grow business" by Alex Hern - Retrieved 3/20/2014
  6. ^ "Intel invests $15m in Prism SkyLabs" Archived 2014-04-08 at the Wayback Machine by Martha Entwistle – Security Systems News - Retrieved 3/20/2014
  7. ^ "The Next Level" by Sherleen Mahoney Archived 2014-04-08 at the Wayback Machine - Retrieved 3/19/2014
  8. ^ www.technologyreview.com
  9. ^ "Startup Scans In-Store Surveillance Footage to Analyze Shoppers' Preferences" by Rebecca Boyle
  10. ^ "Prism Skylabs is using Microsoft Cognitive Services to help businesses search visual data - MSPoweruser". MSPoweruser. 2017-02-07. Retrieved 2017-03-20.
  11. ^ "www.technologyreview.com". Archived from the original on 2014-04-08. Retrieved 2014-04-07.
  12. ^ "Secrets to Scoring Big Holiday Shopping Deals Revealed" Archived 2021-04-19 at the Wayback Machine, segment on Good Morning America
  13. ^ "Surveillance Video Becomes a Tool for Studying Customers" by Tom Simonite. Retrieved 3/19/2014
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