Principle Group

Principle
IndustryBrand implementation
Founded1987
Headquarters
Huddersfield
,
UK
Number of locations
13 Main Offices
12 Countries
ServicesBrand Implementation, Signage, Graphics, Architecture, Design, Interior Furniture
Websitewww.principleglobal.com

Principle Group is an international brand implementation company headquartered in Huddersfield, UK, with offices in the USA, Mexico, Germany, France, Italy, Brazil, China, Japan, Russia, South Africa, Australia and India.

History

Principle Group was established in 1987 in a rented office in a former textile mill in Scissett, Huddersfield.[1] Founder Richard Butterfield remains the sole shareholder of the UK registered company.

Initially, the company offered a management service for the implementation of signage change to commercial buildings. Principle expanded its service offerings and the company was transformed from signage middleman into a global implementer of brand and corporate identity,[1][2] Its expansion has seen it open further UK offices in Northamptonshire, Leicestershire and London,[3] along with international operations in Milan, Munich, Paris, Rio de Janeiro, Shanghai, Mumbai, Cape Town, Moscow, Tokyo, Mexico City and Brisbane.[4] In February 2009, it launched a North American operating division based in Knoxville, Tennessee.[5][6][7] Principle has also established an international affiliate network to work on major projects.[8]

In July 2014, Principle Group announced details of a £3 million plan to expand its presence in Huddersfield by redeveloping an industrial site adjacent to its head office.[9] In May 2015, Simon Blagden MBE, the non-executive Chairman of Fujitsu Telecommunications Europe, joined Principle's board as a non-executive director.[10] In 2016 Principle Group FD Victoria Woodings was promoted to the position of CEO.[11]

Principle Group now supplies services to more than 60 countries and its clients include Chrysler,[12][13] Accenture, TE Connectivity,[14] Barclays, HSBC, Nissan, Royal Bank of Scotland Group,[15][16] ArcelorMittal,[17] BMW,[18] Xerox,[19] and Towers Watson.[20]

In 2015, Principle became a sponsor of Clerkenwell Design Week.[21]

Innovation

In 2011, Principle Group designed and manufactured the world’s first solar-powered signage for green car manufacturer Fisker Automotive. The first installation took place at Century Automotive’s showroom in Huntsville, Alabama.[22]

Principle Link, the facilities maintenance division of Principle Group, has developed two products designed to improve communication with hearing aid users.[23]

References

  1. ^ a b Zientek, Henryk (14 November 2008). "Creative Enterprise Award: The Principle Group - Huddersfield Examiner". Examiner.co.uk. Retrieved 26 April 2014.
  2. ^ "Circle". Circlebrands.co.uk. Archived from the original on 26 April 2014. Retrieved 26 April 2014.
  3. ^ "Principle lands in London". May 2015.
  4. ^ Zientek, Henryk (7 November 2012). "Examiner Business Awards 2012 - International Business of the Year nominee: Principal Group - Huddersfield Examiner". Examiner.co.uk. Retrieved 26 April 2014.
  5. ^ Marcum, Ed. "ImagePoint workers signed to new firm » Knoxville News Sentinel". Knoxnews.com. Retrieved 26 April 2014.
  6. ^ "New Knoxville business hires laid off ImagePoint workers". Wate.com. 13 February 2009. Archived from the original on 26 April 2014. Retrieved 26 April 2014.
  7. ^ Examiner, Huddersfield (20 February 2009). "Branding specialist Principle Group opens offices in Knoxville, Tennessee to expand its US operations - Huddersfield Examiner". Examiner.co.uk. Retrieved 26 April 2014.
  8. ^ "Kirklees Business News, August 2009 by Huddersfield". ISSUU. Retrieved 26 April 2014.
  9. ^ "Principle Group embarks on £3m-plus project to redevelop former Huddersfield Remploy building". 28 July 2014.
  10. ^ "Principle appoints non-executive director". 12 May 2015.
  11. ^ www.principleglobal.com, Principle -. "Victoria Woodings takes the reins at global brand implementation specialist Principle". Principle Global. Retrieved 28 June 2018.
  12. ^ "Archived copy" (PDF). Archived from the original (PDF) on 5 March 2016. Retrieved 28 March 2014.{{cite web}}: CS1 maint: archived copy as title (link)
  13. ^ "Chrysler Facilities Program Guide" (PDF). Archived from the original (PDF) on 5 May 2015. Retrieved 28 March 2014.
  14. ^ "Huddersfield Business Awards 2012 by Huddersfield". ISSUU. Retrieved 26 April 2014.
  15. ^ Zientek, Henryk (17 July 2013). "Examiner Business Awards: Principle Group celebrated Business of the Year in 2012 - Huddersfield Examiner". Examiner.co.uk. Retrieved 26 April 2014.
  16. ^ "Principle Group Holdings Limited: Private Company Information - Businessweek". Investing.businessweek.com. Retrieved 26 April 2014.{{cite web}}: CS1 maint: deprecated archival service (link)
  17. ^ Zientek, Henryk (7 November 2012). "Examiner Business Awards 2012 - Business of the Year nominee: Principle Group - Huddersfield Examiner". Examiner.co.uk. Retrieved 26 April 2014.
  18. ^ "Principle Appointed as Retail Brand Implementation Agency to Leading Global Carmaker". Technews.tmcnet.com. 21 August 2013. Retrieved 26 April 2014.
  19. ^ "Ipitchpro.com Vendor brochure" (PDF). Archived from the original (PDF) on 5 March 2016. Retrieved 28 March 2014.
  20. ^ "AIA New York Chapter : Calendar". Cfa.aiany.org. Retrieved 26 April 2014.
  21. ^ "Sponsors".
  22. ^ Budd McLaughlin, The Huntsville Times (22 April 2011). "Huntsville Fisker dealership has first solar-powered sign | AL.com". Blog.al.com. Retrieved 26 April 2014.
  23. ^ "Espacenet - Bibliographic data". Worldwide.espacenet.com. 18 September 2013. Retrieved 26 April 2014.
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