Potato (production company)
| Company type | Subsidiary |
|---|---|
| Industry | Television production |
| Founded | March 2013 |
| Defunct | January 2026 |
| Fate | Folded into Bright Entertainment |
Key people | Phil Mount (creative director) Martin Scott (creative director) |
| Products | Television |
| Parent | ITV Studios |
| Website | potatotv |
Potato was a British television production company. It is a subsidiary of ITV Studios, established in March 2013.[1] The company produced TV shows such as The Chase, Ninja Warrior UK and CelebAbility.
In October 2025, ITV officially announced that Potato would cease to exist and be folded into a newly formed ITV Studios division. The label would also inherit the catalogue of its former sister company 12 Yard.[2] The label was launched as Bright Entertainment in January 2026.[3]
List of TV Programming
| Programme | Channel | Years | Notes |
|---|---|---|---|
| The Chase | ITV | 2013–2026 | Inherited from ITV Studios Episodes from 2026 onwards are produced by Bright Entertainment |
| The Big Reunion | ITV2 | 2013–14 | 3 series |
| Four Weddings | Sky Living | 2013 | 1 series |
| Britain's Secret Treasures | ITV | 2 series | |
| Britain's Secret Homes | 2014 | 1 series | |
| I Never Knew That About Britain | 1 series | ||
| Fearne and McBusted | ITV2 | One-off special | |
| Blue Go Mad in Ibiza | 2015 | 1 series | |
| Autopsy: The Last Hours of... | Channel 5 | 2014– | 3 series |
| Autopsy USA: The Last Hours of... | Reelz | 7 series; American version of the show | |
| Paddington 24/7 | Channel 5 | 2016– | 4 series |
| Breaking The Band | Reelz | 2017– | 4 series |
| Ninja Warrior UK[4] | ITV | 2015–2022 | 6 series |
| Bear Grylls Survival School | CITV | 2016– | 2 series |
| Paul O'Grady: The Sally Army & Me | BBC One | 2016 | 1 series; joint production with Olga TV |
| Go for It | ITV | 1 series | |
| My Favourite Sketch | Gold | 2018 | 1 series |
| Devon and Cornwall Cops | ITV | 2017 | 1 series |
| CelebAbility | ITV2 | 2017–2023 | 7 series |
| Ferne McCann: First Time Mum | ITVBe | 2017– | 6 series |
| Sam & Billie Faiers: The Mummy Diaries | 2016–2021 | 8 series | |
| Cannonball[5] | ITV | 2017[6] | 1 series |
| Straight Talking | Sky One | 2019– | 2 episodes |
| Winning Combination | ITV | 2020–2021 | 2 series |
| Moneyball | 2021–2023 | 2 series; joint production with Possessed | |
| Sitting on a Fortune | 2 series; joint production with Possessed | ||
| The Finish Line | BBC One | 2023-2025 | 3 series and Christmas celebrity spin-off; joint production with Nice One Productions Series 4 onwards is produced by Bright Entertainment |
| Celebrity Puzzling | 5 | 2025 | Revival of 12 Yard series Puzzling; joint production with Wheelhouse Studios Series 2 onwards is produced by Bright Entertainment |
| Bullseye | ITV | 2025 | Second revival series, inherited from 12 Yard Taken over by Bright Entertainment for its second series |
References
- ^ Kelpie, Michael (16 December 2022). "Looking Back & Lookinh Forward". Potato. Retrieved 26 December 2024.
- ^ https://www.thetalentmanager.com/blog/1606/itv-studios-to-launch-entertainment-label
- ^ https://www.c21media.net/news/itv-studios-launches-new-label-bright-entertainment-with-lily-wilson/
- ^ "Ninja Warrior to get UK remake on ITV in 2015". Digital Spy. 23 December 2014. Retrieved 23 December 2014.
- ^ "Cannonball". itvuk.etribez.com.
- ^ Ravindran, Manori (27 February 2017). "Wipeout-style gameshow set for ITV". Broadcast.