Portal:Psychology

Motivation crowding theory is the theory from psychology and microeconomics suggesting that providing extrinsic incentives for certain kinds of behavior—such as promising monetary rewards for accomplishing some task—can sometimes undermine intrinsic motivation for performing that behavior. The result of lowered motivation, in contrast with the predictions of neoclassical economics, can be an overall decrease in the total performance.

The term "crowding out" was coined by Bruno Frey in 1997, but the idea was first introduced into economics much earlier by Richard Titmuss, who argued in 1970 that offering financial incentives for certain behaviors could counter-intuitively lead to a drop in performance of those behaviors. While the empirical evidence supporting crowding out for blood donation has been mixed, there has since been a long line of psychological and economic exploration supporting the basic phenomenon. (Full article...)

• "Cogito, ergo sum: I think, therefore I am." — René Descartes

Dolf Zillmann (born March 12, 1935) is dean emeritus, and professor of information sciences, communication and psychology at the University of Alabama (UA). Zillmann predominantly conducted research in media psychology, a branch of psychology focused on the effects of media consumption on human affect, developing and expanding a range of theories within media psychology and communication. His work centred on the relation between aggression, emotion, and arousal through media consumption, predominantly in pornography and violent genres of movie and television. His research also includes the effects of music consumption, video games, and sports.

Zillmann's influence within both the fields of media psychology and communication was highlighted by Ellen Baker Derwin and Janet De Merode finding Zillmann to be the seventh most contributing media psychology author between 1999 and 2010. (Full article...)

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