Poppy Jamie

Poppy Jamie
Born (1990-07-19) 19 July 1990
London, England
EducationLondon School of Economics
OccupationsEntrepreneur, television presenter

Poppy Elizabeth Jamie (born 19 July 1990) is a British entrepreneur, author and media personality.[1]

Entrepreneurship

Pop & Suki

In September 2016, Jamie launched the accessories brand Pop & Suki, co-founded with Suki Waterhouse.

The brand’s launch collection, which included handbags and jewellery, received coverage in Vogue, Harper's Bazaar, W Magazine and Elle.[2][3][4]

In 2018, Pop & Suki was included on the Forbes 30 Under 30 list in the Retail & Ecommerce category.[5]

Happy Not Perfect

In 2017, Jamie launched Happy Not Perfect, a mental-health and wellbeing app focused on emotional resilience, cognitive tools and stress reduction.[6]

In 2022, the platform was acquired by JumpStart Games Inc., the parent company behind Neopets, as reported by Glossy.[7]

With Gratitude

In 2025, Jamie and Suki Waterhouse launched With Gratitude, a social-wellness app encouraging users to share daily gratitude entries within small social groups.[8][9]

Cuddle Sleep Health

Jamie has also worked in the consumer-wellbeing space, including the development of Cuddle Sleep Health, a sleep-wellness brand focused on nighttime rituals and functional health products.[10]

Entertainment career

Since 2010, Jamie has anchored a variety of programmes including FYI Daily and The Hot Desk for ITV2, as well as the MTV Movie Awards on MTV International.[11]

At the age of 19, Jamie became an entertainment correspondent at ITN.

In 2015, Jamie hosted Pillow Talk with Poppy, Snapchat’s first talk show, interviewing music artists, actors and models.[12][13]

Jamie created and hosts the wellness podcast Unwind with Poppy Jamie, which explores mental health, neuroscience and emotional wellbeing.[14]

In September 2016, she was announced as a speaker at TEDxHollywood, where she presented on emotional wellbeing and digital culture.[15]

Writing and publications

Jamie is the author of Happy Not Perfect, published by Hachette in 2021.[16]The book incorporates psychology, neuroscience and personal narrative to explore emotional resilience and stress.[17]

Awards and recognition

Jamie received a Points of Light Award from the UK Prime Minister’s Office in recognition of her contribution to mental-health advocacy through Happy Not Perfect.[18]

References

  1. ^ "Poppy Jamie on Her New Book "Happiness Not Perfection" - PAPER Magazine". www.papermag.com. Retrieved 28 November 2025.
  2. ^ Pike, Naomi (2 November 2016). "Poppy Jamie & Suki Waterhouse Have Created Your New BFF". British Vogue. Retrieved 28 November 2025.
  3. ^ "Suki Waterhouse and Poppy Jamie share 5 lessons they learned in their first year of business". Harper's BAZAAR. 30 November 2017. Retrieved 28 November 2025.
  4. ^ McCoole, Veena. "Decoding Pop & Suki's Instagram-Fueled Growth Strategy". Forbes. Retrieved 28 November 2025.
  5. ^ [1]
  6. ^ Ruffner, Zoe (10 May 2018). "This New Mindfulness App Wants You to Be 'Happy Not Perfect'". Vogue. Retrieved 28 November 2025.
  7. ^ Sandler, Emma (16 September 2022). "Beauty's favorite mental health platform Happy Not Perfect is acquired". Glossy. Retrieved 28 November 2025.
  8. ^ Conway, Juliet (13 October 2025). "Suki Waterhouse: I was quite isolated — this is how I coped". thetimes.com. Retrieved 28 November 2025.
  9. ^ Burns, Emily (28 February 2025). "EXCLUSIVE: Suki Waterhouse and Poppy Jamie Are Launching an App for Friend Groups to Practice Gratitude Every Day". WWD. Retrieved 28 November 2025.
  10. ^ "Being Grateful with Suki Waterhouse and Poppy Jamie". airmail.news. Retrieved 28 November 2025.
  11. ^ "Poppy Jamie". TEDxTeen. 4 February 2017. Retrieved 28 November 2025.
  12. ^ "How To Be A Snapchat Queen From The Girl Reaching 100 Million Users". Grazia. 13 January 2016. Retrieved 28 November 2025.
  13. ^ Jarvey, Natalie (24 April 2015). "Behind The Scenes With Snapchat Original Series 'Pillow Talk'". The Hollywood Reporter. Retrieved 28 November 2025.
  14. ^ "Spotify – Web Player". Spotify. Retrieved 28 November 2025.
  15. ^ S, Pangambam (24 June 2022). "Addicted To Likes: Poppy Jamie (Full Transcript)". The Singju Post. Archived from the original on 4 March 2024. Retrieved 28 November 2025.
  16. ^ Jamie, Poppy (29 October 2020). Happy Not Perfect. ISBN 978-1-5293-3916-1.
  17. ^ "Happy Not Perfect by Poppy Jamie | Waterstones". www.waterstones.com. Retrieved 28 November 2025.
  18. ^ McBride, Jake (4 March 2019). "Happy Not Perfect". Points of Light. Retrieved 28 November 2025.
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