Pierce (Wolf Howl Harmony song)
| "Pierce" | ||||
|---|---|---|---|---|
| Single by Wolf Howl Harmony | ||||
| from the album Wolf | ||||
| Released | July 15, 2024 | |||
| Genre | Emotional rock | |||
| Label | Rhythm Zone | |||
| Songwriters | Yves & Adams | |||
| Composers | T.Kura, Chaki Zulu | |||
| Wolf Howl Harmony singles chronology | ||||
| ||||
"Pierce" (Japanese: ピアス) is a song by the Japanese four-member boy group Wolf Howl Harmony. It was released digitally by Rhythm Zone on July 15, 2024, and later included on their first album Wolf, released on March 12, 2025.[1]
The lyrics were written by Yves & Adams, while the composition and arrangement were handled by T.Kura and Chaki Zulu.[2]
The track is the third part of a three-part single series themed around “youth,” released consecutively from May. It features a rock sound expressing the intensity and pain of youth.[3]
The song was selected for the special project Promercial 2024, a collaboration between TV Asahi, Avex, and Hakuhodo DY Media Partners, resulting in commercial spots featuring all group members for Samsung's “Galaxy AI” and the potato snack brand Pringles.[4]
It was also used as the commercial song for Nagashima Spa Land’s new attraction “Mega Abyss.”[5]
Background and release
On April 30, the group announced a three-month consecutive release project centered on the concept of “youth.” The first installment, Pink Flash Lights, was released on May 13, followed by Love Triangle on June 17. Pierce was produced as the third and final release of the series.[6][7] Information about the track was revealed on July 6, 2024, and one chorus was premiered the same day on the group's regular J-Wave radio program, Wolf Howl Harmony no Midnight Wolf.[8]
Composition and lyrics
Pierce is the group's first emotional rock number. The arrangement marked a shift from their previous R&B-oriented style to a more band-like production.[3]
The lyrical theme centers on “youth and friendship,” with the lyrics inspired by the members’ real experiences from their teenage years. The members themselves contributed key thematic words—such as “pierce,” “cola,” and “jeans,” symbolic of youth—to shape the song's narrative.[9]
Member Ryoji commented, “I hope listeners can relate this song to their own experiences of friendship,” while Suzuki said, “Among the youth trilogy, these lyrics are particularly close to our real lives.”[10]
Music video
The music video premiered July 15, directed by filmmaker Riku Ozama, depicting summer memories shared by the four members. The video portrays fleeting moments of youth—shining yet destined to pass—like the end of summer.[11]
Another character appears alongside the members, creating a pseudo-experiential viewpoint in which viewers feel as though they are spending youthful moments together with the group.[12]
Promotion and performances
Pierce was used for the special project Promercial 2024, collaborating with TV Asahi, Avex, and Hakuhodo DY Media Partners. Commercials featuring all members promoted Samsung's “Galaxy AI” and Pringles.[4]
It also served as the commercial song for Nagashima Spa Land's new attraction “Mega Abyss.”[13]
References
- ^ "WOLF HOWL HARMONY、「青春」をコンセプトとした三部作第三弾「ピアス」のデジタルリリースが決定（コメントあり） | SPICE - エンタメ特化型情報メディア スパイス". SPICE（スパイス）｜エンタメ特化型情報メディア スパイス (in Japanese). Retrieved 2025-11-30.
- ^ "「ピアス/WOLF HOWL HARMONY」の歌詞 って「イイネ！」". www.uta-net.com (in Japanese). Retrieved 2025-11-30.
- ^ a b "WOLF HOWL HARMONY、"青春" をコンセプトにした三部作の三作目「ピアス」リリース". ototoy.jp (in Japanese). Retrieved 2025-11-30.
- ^ a b "「WOLF HOWL HARMONY（読み：ウルフハウルハーモニー）」「青春」をコンセプトにした三部作の三作目となる7月15日リリース『ピアス』がプロマーシャル2024に決定！ - NEWS | WOLF HOWL HARMONY". 「WOLF HOWL HARMONY（読み：ウルフハウルハーモニー）」「青春」をコンセプトにした三部作の三作目となる7月15日リリース『ピアス』がプロマーシャル2024に決定！ - NEWS | WOLF HOWL HARMONY (in Japanese). 2024-07-14. Retrieved 2025-11-30.
- ^ "【ナガシマスパーランド「ジャンボ海水プール」"メガアビス"CMソングに起用決定！】2024/7/15(月・祝)Digital Release!! WOLF HOWL HARMONY『ピアス』 | LDH - LOVE + DREAM + HAPPINESS TO THE WORLD -". LDH - LOVE + DREAM + HAPPINESS TO THE WORLD - (in Japanese). Retrieved 2025-11-30.
- ^ "WOLF HOWL HARMONY、"青春"コンセプトの三部作配信シングルを連続リリース | Daily News". Billboard JAPAN (in Japanese). Retrieved 2025-11-30.
- ^ 紫野, 酒井 (2024-07-06). "WOLF HOWL HARMONY、青春3部作の第3弾「ピアス」をリリースへ 6日深夜のラジオで初オンエア | TOKYO HEADLINE" (in Japanese). Retrieved 2025-11-30.
- ^ "「青春」をコンセプトにした三部作の三作目となる『ピアス』が7月15日にリリース決定！ - NEWS | WOLF HOWL HARMONY". 「青春」をコンセプトにした三部作の三作目となる『ピアス』が7月15日にリリース決定！ - NEWS | WOLF HOWL HARMONY (in Japanese). 2024-07-06. Retrieved 2025-11-30.
- ^ "＜インタビュー＞WOLF HOWL HARMONYが語る"青春三部作" 「もがきながらも突き進んでいく僕らの青春を伝えたい」 | Special". Billboard JAPAN (in Japanese). Retrieved 2025-11-30.
- ^ "WOLF HOWL HARMONY「Pink Flash Lights」「Love Triangle」「ピアス」インタビュー――それぞれの青春に重ね合わせて | USENの音楽情報サイト「encore（アンコール）」". e.usen.com (in Japanese). Retrieved 2025-11-30.
- ^ "【WOLF HOWL HARMONY（読み：ウルフハウルハーモニー）】「青春」をコンセプトにした三部作の三作目となる『ピアス』のMusic Videoが公開！そしてTikTok投稿企画もスタート！". エイベックス・ポータル - avex portal (in Japanese). Retrieved 2025-11-30.
- ^ "「WOLF HOWL HARMONY（読み：ウルフハウルハーモニー）」「青春」をコンセプトにした三部作の三作目となる『ピアス』のMusic Videoが公開！そしてTikTok投稿企画もスタート！」 | WOLF HOWL HARMONY | アーティスト・作品". エイベックス・ポータル. 2024-07-15. Retrieved 2025-11-30.
- ^ "【ナガシマスパーランド「ジャンボ海水プール」"メガアビス"CMソングに起用決定！】2024/7/15(月・祝)Digital Release!! WOLF HOWL HARMONY『ピアス』 | LDH - LOVE + DREAM + HAPPINESS TO THE WORLD -". LDH - LOVE + DREAM + HAPPINESS TO THE WORLD - (in Japanese). Retrieved 2025-11-30.